Skip to content

The only clear winner in the World Cup - is Univison

By Catholic Online (NEWS CONSORTIUM)
7/14/2014 (3 years ago)
Catholic Online (https://www.catholic.org)

Spanish-language broadcasts of sporting event wipes out competition

Whatever side of the fence you're on with the World Cup - along with the worldwide televised phenomenon it's quickly become, it's clear that the only real winner will be Univision. It's a gamble that paid off. Taking half-a-million dollars, the Spanish language cable channel found out how to beam its soccer broadcasts into America's homes than its competitors. Univision's broadcasts trounced both ESPN's and ABC's, if only by a matter of seconds.

Legions of soccer fans used Univision's free streaming to covertly watch games on their office computers or cellphones.

Legions of soccer fans used Univision's free streaming to covertly watch games on their office computers or cellphones.

Highlights

By Catholic Online (NEWS CONSORTIUM)
Catholic Online (https://www.catholic.org)
7/14/2014 (3 years ago)

Published in Americas

Keywords: Univision, World Cup, HIspanic population, U.S.


LOS ANGELES, CA (Catholic Online) - According to Carlos Rodriguez, the president of the sports division of Univision Communications, it was reason enough to lure away viewers from their competitors. "Who doesn't want to yell 'Goal!' five or six seconds before their neighbors?" Rodriguez said in an interview from Brazil.

With the finals yet to come this weekend, featuring a Latin American team for the first time in 12 years - Univision has already drawn roughly 80 million viewers, or about 60 percent more than it logged for the 2010 tournament.

Come browse our beautiful collection of rosaries -- by going here --

This fact draws attention the fact over the sharp growth of America's Hispanic population over the last two decades. The World Cup has shown how it is reshaping the modern American media landscape.

Other factors have also worked to the network's advantage. Legions of soccer fans used Univision's free streaming to covertly watch games on their office computers or cellphones. A handful of Latin American teams, including Mexico and Costa Rica, performed surprisingly well in the tournament.

Some non-Hispanic viewers simply prefer the network's excitable commentators.

The unprecedented exposure Univision has received from the World Cup could not have come at a better time for Univision. Univision is owned by a group of investors led by the media mogul Haim Saban, who is perhaps best known for importing the "Mighty Morphin Power Rangers" to America from Japan.

During a private equity boom in 2007, Saban's group acquired Univision for $13.7 billion in a bidding war.

Saban and his partners are now exploring the possibility of a deal in the midst of big media industry mergers. In recent months, they have spoken to at least two large companies, Time Warner and CBS, about selling Univision for roughly $20 billion. They are also considering an initial public offering of stock.

---


'Help Give every Student and Teacher FREE resources for a world-class Moral Catholic Education'


Copyright 2018 - Distributed by THE CALIFORNIA NETWORK

Pope Francis Prayer Intentions for APRIL 2018
For those who have Responsibility in Economic Matters.
That economists may have the courage to reject any economy of exclusion and know how to open new paths.


Comments


More Americas

Catholic Relief Services builds hospital in Haiti Watch

Image of The newly rebuilt St. Francis de Sales Hospital in Haiti.

The tremor lasted less than a minute. Dr. Jude Banatte's car was shaking, and then it was not. Port-au-Prince, Haiti (CNA/EWTN News) - ... continue reading


Cardinal: Consecrate Mexico to Immaculate Heart of Mary Watch

Image of

Facing violence, poverty and corruption, Mexico should be consecrated to the Immaculate Heart of Mary, said Archbishop Emeritus Juan ... continue reading


Researchers discover Amazon basin was once home to a lost civilization of millions Watch

Image of The site of an abandoned village, centuries old, surrounded by earthworks.

Just when we think we know everything, along comes another discovery to surprise us. A surprising study on the Amazon basin reveals that ... continue reading


Married men could soon become priests in the Amazon. What would this mean for the Catholic Church? Watch

Image of The Church estimates there are 7,100 Catholics for every priest in the region.

Catholic leaders in the Amazon basin will meet next year to discuss the challenges they face. Perhaps their most pressing problem is an ... continue reading


Explorers announce discovery of secret Mayan ruins in jungles of Guatemala Watch

Image of The jungle continues to hide ancient cities and secrets, which only now are being rediscovered.

Explorers mapping the jungle cities of the Maya have uncovered 60,000 structures hidden in the jungle, revealing more secrets about the ... continue reading


Never Miss any Updates!

Stay up to date with the latest news, information, and special offers.

Information
Learn about Catholic world

Catholic Online
Inform - Inspire - Ignite

Catholic Online Saints
Your saints explained

Catholic Online Prayers
Prayers for every need

Catholic Online Bible
Complete bible online

Catholic Online News
Your news Catholic eye

Daily Reading
Today's bible reading

Lent / Easter
Death & resurrection of Jesus

Advent / Christmas
Birth of Jesus

Rest of Catholic Online
All Catholic world we offer

Services
Products and services we offer

Catholic Online Shopping
Catholic medals, gifts & books

The California Network
Inspiring streaming service

Advertise on Catholic Online
Your ads on catholic.org

Catholic Online Email
Email with Catholic feel

Catholic Online Singles
Safe, secure Catholic dating

The California Studios
World-class post production service

Education
Learn the Catholic way

Catholic Online School
Free Catholic education for all

Student Classes
K-12 & Adult Education Classes

School Teachers
Teacher lesson plans & resources

Support Free Education
Tax deductible support Free education

Socials
Connect with us online

Catholic Online on Facebook
Catholic social network

Catholic Online on Twitter
Catholic Tweets

Catholic Online on YouTube
Enjoy our videos

Catholic Online on Instagram
Shared Catholic moments

Catholic Online on Pinterest
Catholic ideas style inspiration

Catholic Online Logo

Copyright 2018 Catholic Online. All materials contained on this site, whether written, audible or visual are the exclusive property of Catholic Online and are protected under U.S. and International copyright laws, © Copyright 2018 Catholic Online. Any unauthorized use, without prior written consent of Catholic Online is strictly forbidden and prohibited.