Are you beautiful or average? Powerful video asks women to take a deeper look at themselves

For Dove's newest campaign, "Choose Beautiful," they have placed signs above pairs of entrance doors of shopping centers in major cities: Delhi, London, San Francisco, Shanghai and Sao Paulo. The signs are labelled "Beautiful" and "Average," compelling direct responses from women making choices on how they see themselves. Although it is not surprising that most women walked through the "Average" doors, it is an unfortunate description of how we see ourselves in the everyday.

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span style="line-height: 15.8599996566772px;">MUNTINLUPA, PHILIPPINES (Catholic Online) - "Women make thousands of choices each day - related to their careers, their families, and, let's not forget, themselves. Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day," according to the statement posted in Dove's website.

 
This campaign is one of the most inspiring advertisements made by the beauty company for years now, aiming to help women see and feel beautiful. Their latest campaign video documented the women's answers on how they saw themselves, delivering a powerful message about self-identity.

According to their documentation, the women who walked in the "Average" doors were saddened by their own decision and one woman from India even said she will questions herself as to why she made that decision.

Those who went through the "Beautiful" doors felt "triumphant," as seeing themselves more positively. Some of them were also reported as dragged by their mothers to walk and identify themselves as beautiful, according to Time magazine.
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In Dove's latest survey research, they found out that 96 percent of women do not use the word "beautiful" in self-descriptions. But there are also 80 percent who said they could see something beautiful about themselves.

The company is still pursuing their campaigns in helping women consciously make decisions on identifying themselves as beautiful. 

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