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Cord-cutters on the move: Record number of Americans ditching cable TV services for the Internet
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Many young people - as well as many older Americans, are ditching their pay TV for Internet streaming. In an example of "watching what you want - when you want," consumers are flocking to the ease of online streaming. Called "Cord-cutters" or "cord nevers," these viewers see little use in paying a monthly rate for channels they never view .
Perhaps tiring of paying for channels they never watch, many viewershave chosen to ditch Pay TV altogether for free online streaming.
LOS ANGELES, CA (Catholic Online) - The biggest example of this new viewing trend has been borne out by the recent debates featuring Republican presidential candidate Donald Trump on Fox News. A record number of Americans tuned in, over 24 million; the most the network had ever recorded for a non-sports event.
There was one complaint: Many said that in spite of their collaborating with Facebook to host the debate, Fox did as much as it could to make in unavailable online.
Rising to the occasion, Twitter users shared links to unofficial live streams. They also took Fox News to task for not being more friendly to their ever growing demographic.
There are the expected naysayers. Cord-cutting might be the thing to do for the plugged-in generation, some broadcasters and pay-TV providers declare -- but it has yet to make a substantial difference to America's TV-loving masses.
This announcement comes at a time when advertising revenue counts. The second quarter is a hard time for the pay-TV industry. Families have moved back home from extended vacations, and college students are too busy engaging in collegiate activities to pay much notice what's on TV tonight.
Recent statistics hit a record for net customer losses. It is estimated 566,000 people cut the cord. Other than Verizon, which is still rolling out its video service, all pay-TV companies have lost subscribers this time around.
These ever-dwindling returns come against the backdrop of improving annual macro trends that are mostly positive for the industry, including a rise in new household formation following several years of stagnation.
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