Fate of Apple not so straightforward

iPad Pro plays catch-up with Microsoft's Surface

Maturation and saturation have hit Apple, whose success was largely owed to the production of bigger, better and desirable technology. Analysts suggest investors should reset their expectations as the behemoth company is "now mainstream and not the upstart." 

MUNTINLUPA, PHILIPPINES (Catholic Online) - According to USA Today, UBS analyst Steven Milunovich wrote a note to clients, saying, "Some might be disappointed that Apple isn't reinventing the world," now that Apple's usual fast-growth has been replaced with "annuity-like revenue streams."

Although the company is expected to sell 49 million iPhones in the current fiscal year, Wall Street remains unimpressed.

Investors and analysts are being forced to adjust their expectations from the company now that it has reached the peak of technological advances. Without an introduction to never-before-seen tech, Apple's profits have slowed significantly.

Payment dues on Apple gadget upgrades are slowly dripping down the corporate chain through unimpressive upgrades on both the iPhone 6 and 6s. Changes to iPhone 6 was a game of catch-up to match its competitors' screen size. 

Apple's adjusted earnings reaped a 39 percent growth but compared to their 2010 and 2011 figures 54 and 85 percent respectively, this year's figures appear dismal.

Since the iPhone 6 upgrade does not impress, Apple's fiscal growth analysts predict 2016 will only see a 7 percent increase. 

Milunovich added that Apple's iPad Pro is simply "aping Microsoft's Surface," which was released over three years ago and features a keyboard and stylus. Milunovich believes the incremental growth is a good thing, that loyal customers will see the company is becoming more predictable and focused on their need to stay up-to-date with technology. 

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