Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

10/31/2013 (2 years ago)

Catholic Online (www.catholic.org)

Most of newspaper's revenue currently comes from readers, not advertisers

It's a sign of the times: The print industry is in a losing war with the immediacy of digital media, readers flocking to the internet and not to their daily newspaper for information. One of America's most venerable print institutions, The New York Times has suffered a three percent in advertising revenue - and is now racing to join the electronic bandwagon.

Most of The New York Times revenue now comes from readers, not advertisers, which is a reversal from historical patterns.

Most of The New York Times revenue now comes from readers, not advertisers, which is a reversal from historical patterns.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

10/31/2013 (2 years ago)

Published in Business & Economics

Keywords: The new York Times, Internet sales, advertising


LOS ANGELES, CA (Catholic Online) - Internet competitors such as Internet search engine Google and social media site Facebook devour large chunks of marketers' budgets.

Some analysts point out that the new York Times hasn't yet capitalized on its surging online audience. Newspapers worldwide are suffering from advertising woes. It would stand to reason that the New York Times prestige, elite readership should be giving it a leg up over other publications.

"The Times' ad business reflects what's happening in the industry, which is down altogether," Rick Edmonds, a media analyst with the Poynter Institute said. "And if the Times is making deep cuts in the ad department, that could be affecting the quality of their ad sales."

There is increasing low moraleĀ  at the newspaper. As many as a dozen sales executives have left. Budgets have kept sales reps from offering free Times subscriptions to clients, which at one time was a standard part of doing business.

"The Times has performed well in what has been a very difficult advertising climate over the past several years, however, I believe we have the opportunity to make further improvements," Chief Executive Officer Mark Thompson said in an email. Thompson took the helm at the Times last year after a career at the British Broadcasting Corp. "We will invest new funds in our sales force, both in personnel and in the technology we need to succeed."

However - the turnover among the Times' sales executives is hindering recovery. The times is offering an early-retirement buyout to account managers and sales staff, creating uncertainty among employees.

Most of The New York Times revenue now comes from readers, not advertisers, which is a reversal from historical patterns. The 162-year-old publisher is now racing to make up for falling ad sales.

Having sold off its assets unrelated to its New York Times media brand, the company also has a diminished bag of tricks to pull with its financial results. The paper has lost more than half a billion dollars in ad sales since 2000, when it generated $1.3 billion. The figure stood at a withering $711 million last year.

More importantly, the company also hasn't adequately invested in the sales staff, making it harder to compete at a time when print media is losing ad dollars to the Internet.

A birth foretold: click here to learn more!

---


Pope Francis: end world hunger through 'Prayer and Action'


Copyright 2015 - Distributed by THE CALIFORNIA NETWORK

Pope Francis Prayer Intentions for April 2016
Universal:
Small Farmers: That small farmers may receive a just reward for their precious labor.
Evangelization: African Christians: That Christians in Africa may give witness to love and faith in Jesus Christ amid political-religious conflicts.



Comments


More Business & Economics

Yes, there's definitely something wrong with millennials, and here's what it is! Watch

Image of As far as millennials are concerned, the American dream is just that -- you have to be asleep to believe it.

By Marshall Connolly (CALIFORNIA NETWORK)

Across the country, the news is shocking. Over half of the millennials think socialism might be a good thing. Most of them believe the American dream is a myth, and public perception is that something is wrong with them. Why do they just want "free stuff?" LOS ANGELES, ... continue reading


Billionaire Soros warns China is near economic collapse Watch

Image of China's economy may be heading for trouble.

By Marshall Connolly (CALIFORNIA NETWORK)

Billionaire George Soros is sounding the alarm, China is about to go down and the rest of the world could follow. According to Soros, there is a major resemblance between China now and the United States in 2007-2008 just before the U.S. economy entered the Great ... continue reading


IRS issues dire warning before Panama Papers crackdown begins Watch

Image of The Panama Papers detail the tax evasion schemes of thousands of wealthy people around the world.

By Marshall Connolly (CALIFORNIA NETWORK)

The IRS has issued a warning to the rich who have been hiding money offshore - come clean now, before we catch you ourselves. The warning follows the leak of over 11 million pages of documents that detail the private, often hidden financial moves of wealthy people ... continue reading


Obama's Saudi masters order him not to sign 9/11 bill Watch

Image of It's not about the victims, it's about the Saudis.

By David Drudge (CALIFORNIA NETWORK)

Saudi Arabia is about to escalate their economic war with the United States should Congress pass a law that will allow victims of the 9/11  terrorist attacks to sue foreign states. The Obama administration opposes the bill and is lobbying against it. LOS ANGELES, ... continue reading


You won't believe how California's rich spend their money! Watch

Image of Top 1 percent pays nearly half of all California taxes (istockphoto).

By Kenya Sinclair (CALIFORNIA NETWORK)

When you think of California, images of sandy beaches, sun-kissed skin and Hollywood stars flash through your mind - and you're not wrong! California's rich enjoy all the sunny state has to offer - but at what cost? LOS ANGELES, CA (Catholic Online) - According to ... continue reading


Tesla KILLS American car industry in just 3 days. GOOD! Watch

Image of The Tesla Model 3 will sell for an average price of $42,000. Subsequent competition and models will reduce future prices even further.

By Marshall Connolly (CALIFORNIA NETWORK)

Tesla has blown away all predictions, selling over 276,000 pre-orders of their affordable Model 3 electric car, within 72 hours of going live. The massive public interest reveals a major shift in public preferences and should send shockwaves through the auto industry. ... continue reading


You won't believe what JUST happened to Walmart! Watch

Image of What does Walmart's revenue drop mean (WalmartDid).

By Kenya Sinclair (CALIFORNIA NETWORK)

The discount giant has received its first dip in revenue since its inception in 1996. Can the drop signify the beginning of the end? LOS ANGELES, CA (Catholic Online) - The digital age has marked a permanent shift in the way humanity perceives the world.One smartphone ... continue reading


Why Democratic Socialism is coming to America, whether you like it or not, and what you can do about it (but won't) Watch

Image of Presidential hopeful Bernie Sanders is a self-described democratic socialist. His movement is popular with millennials who are coming of age.

By Marshall Connolly (CALIFORNIA NETWORK)

America is in more trouble than people realize and here's why. The middle class is becoming poor, and as the ranks of the poor grow, our national politics will change. LOS ANGELES, CA (California Network) - The United States is changing and many people are having a ... continue reading


You'll never believe what the U.S. government is doing with $917 billion Watch

Image of How much do YOU owe (Shutterstock)?

By Kenya Sinclair (CALIFORNIA NETWORK)

How often do you swipe your credit card without considering your credit limit? When you don't have funds in your checking account, do you turn to credit cards to cover groceries, outings or bills? Have you considered what that credit card debt can do on a larger scale? ... continue reading


Why it's now impossible to pay enough taxes to feed the government Watch

Image of

By David Drudge (CALIFORNIA NETWORK)

The U.S. government has brought in an impressive haul of tax revenue for the first five months of fiscal 2016, but despite the size of the take, it's still running a massive deficit. LOS ANGELES, CA (California Network) - The Treasury Department has brought in nearly ... continue reading


All Business & Economics News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Subscribe to Catholic OnlineYouTube Channel

the FEED
by Catholic Online

Daily Readings

Reading 1, Acts 15:22-31
22 Then the apostles and elders, with the whole church, decided to choose ... Read More

Psalm, Psalms 57:8-9, 10-12
8 Awake, my glory, awake, lyre and harp, that I may awake the ... Read More

Gospel, John 15:12-17
12 This is my commandment: love one another, as I have loved ... Read More

Saint of the Day

Saint of the Day for April 29th, 2016 Image

St. Catherine of Siena
April 29: St. Catherine of Siena was born during the ... Read More