Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

9/26/2013 (2 years ago)

Catholic Online (www.catholic.org)

The news is still free if you know where to look.

It's something you have probably experienced firsthand. Coffee in hand, you surf to your favorite online news source (after Catholic Online), find an engaging topic only to click the link and be told that to read the rest of the story, you'll have to subscribe.

The WSJ is one of the few publications to successfully maintain print and online viability by providing unique value to readers.

The WSJ is one of the few publications to successfully maintain print and online viability by providing unique value to readers.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

9/26/2013 (2 years ago)

Published in Business & Economics

Keywords: News, paywall, catholic online, pay, money, income, profits, readership, business, media


LOS ANGELES, CA (Catholic Online) - It's known in the industry as a "paywall" and its purpose is to convince you to pay a few dollars for a monthly subscription to your local paper. It's popular in the news industry and it's a way to support dying print subscriptions and to make up for abysmally low advertising revenues.

It isn't news that the news publication industry is suffering. Print is a loss for most newspapers now and online delivers miniscule returns. Newspapers have survived only by slashing overhead, closing presses, laying off workers, cutting journalists and turning to bloggers and amateur newshounds for coverage.

The result is that a few major media outlets dominate the news and hundreds of smaller outlets are scrambling desperately to capture revenues and remain afloat.

According to the blog, "Reflections of a Newsosaur," about a third of all publications are charging for their content. However, not many people are paying for it.

It's a challenge for publications to get subscribers because the news is still free on the internet. Major news outlets still provide free access to the news. Few people are willing to pay for news when the same content is free elsewhere.

The only solution for publishers is to provide value to readers. Publications such as the Wall Street Journal are capable of providing unique value to readers, so business-minded readers are willing to pay for the subscription which not only informs a conservative, pro-business worldview, but is also a bit of a status symbol.

Few publications can claim such a superb reputation. Some local publishers have had success, especially if they have a virtual monopoly on local news coverage, but these scenarios are rare.

Michael Galloway, publisher of Catholic Online shared this with Newsosaur.

"The NYTimes and WSJ are the exception not the norm. Cowboy and Indian days are gone. Never to come back. The heyday of the newspapers is GONE. They will never make the same dollars as they did before. NEVER. Their massive infrastructure is still their major cost and will be their major downfall. The numbers never lie. Most people who use the internet just will not pay for news. Again, the numbers reflect this. Gannett can wish all they want but the facts are quite clear, the numbers never lie.

"Social networking has taught many things but one thing is quite clear, possibly the majority of people do not care about Old Newspaper BRANDS any more. They just have no loyalty toward them. This is why you see the new news brands popping up and doing fantastic. ie... The Blaze, HuffPost, The Daily Beast and more... One reason why is they are digital, they have no printing presses or ten-story building to support. Just as China has done to the USA in manufacturing, so is the digital news doing to traditional newspapers. They cannot and will not win again.

"I love paywalls as I am the largest publisher of Catholic news at Catholic Online (catholic.org). Paywalls bring me a massive amount of traffic.

"Here are our stats right out of Google Analytics - 2013 vs 2012 to date...

Visits 24.04% increase
Unique Visitors 27.32% increase
Pageviews 21.36% increase

"The numbers never lie. People now in general have an attention span of about 5 seconds. Twitter is the world's largest direct communication software platform. Tweet, Tweet, Tweet. This is the youth of today. Graphics and videos are the attentions grabber, not text.

"I love paywalls. As a publisher and believer in this new business model, many companies like Gannett continue their behavior and keep driving traffic and readers to news orgs like mine.

"New Business formula:
Pageviews equal Ad impressions equal REVENUE. You can carve this in stone."

Paywalls don't work, at least not for the organizations that are attempting to employ them. The only thing that works is value. Providing value in news, which generally occurs in the public, is difficult to do. Companies must either provide a valued worldview or some other uniqueness that people are willing to pay for.

Otherwise, a different revenue model needs to be found.

For their part, consumers should realize that free news comes from a tightly controlled, privately-owned media consortium which controls what news is told, how it's spun, and how much attention to give to the matter. These corporations also control large media empires including television, which subsidizes their online publishing. Ultimately, if the public does not mind this level of filtering and spoon-feeding of their news, then free news will continue to rule the day. Meanwhile, the paywall-dependent organizations will continue to lose money until they change their business model or go out of business.

Click here to learn about our Saint Michael the Archangel conference this Nov 1-3!

---


Pope Francis: end world hunger through 'Prayer and Action'


Copyright 2015 - Distributed by THE CALIFORNIA NETWORK

Pope Francis Prayer Intentions for February 2016
Universal:
That prisoners, especially the young, may be able to rebuild lives of dignity.
Evangelization: That married people who are separated may find welcome and support in the Christian community.



Comments


More Business & Economics

ECONOMIC DISASTER LOOMS: Wave of bankruptcies threaten global stability Watch

Image of A leading monetary theorist, William White says that the

By Catholic Online (CALIFORNIA NETWORK)

Waves of bankruptcies worldwide will severely test the world's economic and social stability, Swiss-based chair William White warns. A leading monetary theorist, White says that the "situation is worse than it was in 2007. Our macroeconomic ammunition to fight ... continue reading


Here's what they're really talking about at Davos -- it's not what they want you to think Watch

Image of The world economy is about to tank, or so it seems from the talk at Davos.

By David Drudge (CALIFORNIA NETWORK)

The agenda for Davos is about the future, and is intended to be optimistic, but discussion between the attendees is worrisome as they focus on serious, near-term financial threats. The world economy is on the brink and there are few tools left to fight recession. LOS ... continue reading


GRIM FORECAST: What jobs will be lost in the next FIVE years? A new report has shocking bad news for YOU Watch

Image of The Fourth Industrial Revolution will create a lot of casualties. How are we to cope?

By Marshall Connolly, Catholic Online (CALIFORNIA NETWORK)

A new paper released ahead of the World Economic Forum in Davos predicts that women in particular are at serious risk of losing their jobs within the next several years due to the emergence of new technology. The changes in the marketplace will hit wealthy countries ... continue reading


Retail giant Wal-Mart closing 269 stores in U.S. and Brazil Watch

Image of Of the closures announced Friday, 154 locations will be in the U.S., including the company's 102 smallest-format stores called Wal-Mart Express.

By Catholic Online (CALIFORNIA NETWORK)

Wal-Mart, the uncontested retail giant is just as susceptible to the difficulties of market demands as anybody else is. Wal-Mart has announced that it will be closing 269 markets in both the United States and Brail, the latter the result of a souring economy. ... continue reading


More than $5,000 in taxes collected for every U.S. worker - government still IN DEFICIT Watch

Image of There were 147,439,000 people employed in the United States in December 2014.

By Catholic Online (CALIFORNIA NETWORK)

In what should come as no surprise - tax revenue generated for the first three months of fiscal 2016 -- October through December of 2015 - set an all time record. This did not translate in a reduction of the federal deficit. The Internal revenue Service ... continue reading


U.S. economy to suffer because of China collapse Watch

Image of Chinese markets slid on Thursday, forcing a shutdown.

By Marshall Connolly, Catholic Online (CALIFORNIA NETWORK)

Another day of losses has hit markets around the globe, starting with a slide so fast and so deep in the Chinese markets that trading was halted. The ripples of the Chinese collapse are being felt around the world with U.S. markets dropping at least 1 percent. LOS ... continue reading


World's richest will meet in Davos, to decide how best to DISPOSE of you Watch

Image of The language of the forum is very benevolent, but make no mistake, the people gathering there don't have your best interest in mind. If they did, the world would be a much different place --and they wouldn't need snipers.

By Marshall Connolly, Catholic Online (THE CALIFORNIA NETWORK)

The Davos men are coming, and guess what's on their agenda? How they will carve up the new world created by the Fourth Industrial Revolution. LOS ANGELES, CA (California Network) - Known formally as the World Economic Forum, the annual meeting of the world's most ... continue reading


NOT-SO FUNNY MONEY: Weird currency in Israel collages American $100 bills with jihadist leaders Watch

Image of Israeli police are investigating the origin of the bills, which was being sent for a forensic analysis.

By Catholic Online (CALIFORNIA NETWORK)

Odd "play money" that collages the American $100 bill with photos of jihadist group leaders have been discovered in northern Israel. Discovered in the northern Israeli town of Sde Eliezer, authorities are stumped to the bills' origin and purpose. LOS ANGELES, ... continue reading


Greedy CEO loses $500 million in failing Obamacare investment Watch

Image of The CEO of United Healthcare invested in ObamaCare last year and will reportedly lose $500 million

By Kenya Sinclair (CALIFORNIA NETWORK)

In 2014, United Healthcare CEO Stephen Hemsley invested in ObamaCare. Today, he realized the decision would cost an estimated $500,000,000 over the next two years. LOS ANGELES, CA (Catholic Online) - By investing in ObamaCare, United Healthcare was able to lower ... continue reading


Three BILLION barrels of excess oil available now - but is this a good thing? Watch

Image of Inflated inventories and oil wealth has spread globally, from the United States to the developed economies of Europe, and now China, according to the agency.

By Catholic Online (CALIFORNIA NETWORK)

With the price of gas comfortably lower than $3 a gallon at many gas pumps across the land, consumers are enjoying a price break. The reason behind this windfall is largely because there are now more than three billion barrels of excess oil in the world. This ... continue reading


All Business & Economics News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Subscribe to Catholic OnlineYouTube Channel

the FEED
by Catholic Online

  • St. Scholastica: Saint of the Day for Wednesday, February 10, 2016
  • Can you answer these four challenging questions about Lent?
  • 10 important things to consider during Lent
  • Take this thought provoking Stations of the Cross survey
  • Daily Readings for Wednesday, February 10, 2016
  • Palm Sunday HD Video
  • Stations of the Cross - Fourth Station: Jesus meets his mother HD Video

Daily Readings

Reading 1, Joel 2:12-18
12 'But now -- declares Yahweh- come back to me with all your heart, ... Read More

Psalm, Psalms 51:3-4, 5-6, 12-13, 14, 17
3 For I am well aware of my offences, my sin is constantly in ... Read More

Gospel, Matthew 6:1-6, 16-18
1 'Be careful not to parade your uprightness in public to attract ... Read More

Reading 2, Second Corinthians 5:20--6:2
20 So we are ambassadors for Christ; it is as though God were urging you ... Read More

Saint of the Day

Saint of the Day for February 10th, 2016 Image

St. Scholastica
February 10: St. Scholastica, sister of St. Benedict, ... Read More