Is the end of Google near? Internet giant may soon become target of anti-trust laws around the world

Google has been caught using its power to enrich itself and suppress competition.

Google is getting too big for its own good, or so some experts are warning. Talk of anti-trust measures against the internet giant is growing around the world, and it may only be a matter of time before the corporation is taken to task for its policies.

LOS ANGELES, CA (California Network) -- Google has built a powerful empire for itself. It is one of the world's richest, most powerful corporations, and it continues to diversify and innovate, expanding its consumer base and wealth with each passing month.

However, the pressure to deliver profits each season has driven the giant to make some decisions that are sure to provoke further scrutiny and even anti-trust action.

Recently, Google appealed a $2.9bn fine imposed for manipulating search results to favor its own products and squeeze out rivals. And soon, the techy giant may face additional lawsuits, or even legislation, designed to reduce its power as a mega-corporation.

Google controls search results, and it also owns and controls YouTube, which is the world's most widely used video hosting site. Media outlets and others now rely on YouTube to communicate their messages to the world. But the company censors content at will, and has slashed payouts to content creators.

This arbitrary use of power has prompted many to challenge the tech firm, and accuse it of bias and manipulation. Not only do these arguments have merit, they have traction in several countries which is turning into legal and political action.

Monopolies are bad because they can control entire markets, and set prices arbitrarily. Competition however, is better because it spurs competition, lowers prices, and forces businesses to compete by providing more value to customers. Google has no drive to innovate or provide value added because it is alone in the search market.

Monopolies that work well, like power companies and cable companies, are often permitted to exist, but they are also regulated.  Google does not face serious competition, nor is it regulated.

That may change as people lose patience with the tech firm. While Google products work amazingly well, they come at an unpublished price, which is control. Google now controls the search market, they also control the news and media markets.

They know everything about billions of people who use their products. And they can leverage this power to get people to spend and buy, and do what they want.

Google is powerful, too powerful, in fact. The time has come to break them up, or regulate them.