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Engaging On Multiple Social Media Channels - Building Brand And Audience Video 2

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Uploaded by on Apr 13, 2014

Oftentimes when discussing how to build an online audience as well as brand I find individuals let their own personal feels, prejudices, about online media hamper their efforts. When looking to engage online we should look to where our target audience is not to how we feel about a particular social channel. Our level of personal approval or comfort is immaterial. In the Michael on the Go video, number 2 in the Building Brand and Audience series, I discuss the need to get out of our comfort zone and get engaged on a number of social media fronts. For more info see

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