McDonald's does the unthinkable - Big Mac Shop launches McFashion clothing line
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Fast food conglomerate McDonald's had released its own fashion and lifestyle line, with the clothes full of Big Mac prints on them. The McFashion debuted on Tuesday in Sweden, in celebration of their most recent campaign, "I'm Lovin' It 24." Profit generated from the line will be put into the Ronald McDonald House Charities. Meanwhile, the so-called Big Mac Shop is only accessible online, but not available for deliveries to the US as of the moment.
Highlights
Catholic Online (https://www.catholic.org)
3/27/2015 (9 years ago)
Published in U.S.
Keywords: McDonald's, Big Mac, Big Mac fashion, McFashion, charity, Ronald McDonald House Charities, Clothings, Online
MUNTINLUPA, PHILIPPINES (Catholic Online) - "We're proud of the Big Mac - the most popular burger in the world and the most popular burger in Sweden. Millions of Big Macs are sold in Sweden every year and the burger has a lot of fans. This is why we've chosen to sell Big Mac products exclusively in our own web shop," said a company spokesperson on why it was launched to the Swedish instead on its homeland.
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Aside from clothing like their burger-patterned thermal, Big Mac fashion line will also release their own sets of home merchandise, where they will produce bed sheets and wallpapers and even a dog coat. The company will showcase their products at a fashion show in Stockholm.
This is not the first time McDonald's has made an appearance in the fashion industry. Last year, designer Jeremy Scott used McDonald's as the inspiration for his Moschino collection, sporting the golden arches with his pieces in red and yellow.
However, this Big Mac fashion will be burger-themed designs printed on white pieces.
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