Fox News still at top of cable news wars

By Catholic Online
9/1/2010
Catholic Online (www.catholic.org)

Final days of August slow time for networks

The final days of August were light on cable news networks. Without the benefit of any major catastrophes, most Americans tried to sew up their summers with fun activities in lieu of staying glued to their TV sets. There were some bright spots - Fox News remains on top, and there were some surprises in store for the news networks.

Fox News' Bill O'Reilly held the top spot in the cable news sweepstakes, along with a roster of other Fox News personalities.

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LOS ANGELES, CA (Catholic Online) - MSNBC's "The Ed Show" had its best month ever in the coveted A25-54 demo. The show, which was the second-fastest growing in all of cable news in August, drew 625,000 total viewers and 176,000 in the demo.

Overall, MSNBC averaged 681,000 total viewers in prime time, and 232,000 in the demo.

CNN, still in a period of extreme transition, had yet another month of bad ratings. The channel had its lowest prime time viewership since 2000, averaging just 486,000 total viewers, with 144,000 in the A25-54 demo.

The 10 p.m. repeat of "Countdown" even beat "Anderson Cooper 360" in both the demo and in total viewers.

As CNN and MSNBC fought over second place, Fox News retained its Number One slot. The channel averaged 1,821,000 viewers in prime time and 441,000 in the A25-54 demo, nearly three times the ratings of second-place MSNBC.

The top ten, followed by viewers, went something like this for the month of August:

1. Fox News, Bill O'Reilly, 3,977,000
2. Fox News, Sean Hannity, 2,645,000
3. Fox News, Glenn Beck, 2,600,000
4. Fox News, Bret Baier, 2,097,000
5. Fox News, Shepard Smith, 1,858,000
6. Fox News, Greta VanSustern, 1,856,000
7. MSNBC, Keith Olbermann, 1,078,000
8. MSNBC, Rachel Maddow, 1,027,000
9. MSNBC, Ed Shultz, 699,000
10. CNN, Rick Sanches, 676,000

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