Skip to content
Catholic Online Logo

By Catholic Online

9/10/2010 (5 years ago)

Catholic Online (

New feature will inundate user with more ads

Internet search engine giant Google is proud to present their new feature entitled Google Instant. Like many features that are offered for free on the Internet, Google Instant is for the taking, but with a price - the application has the power to inundate the user with much more advertising.

At Google press conference, Vice President Marissa Mayer called the technology 'search before you type.'

At Google press conference, Vice President Marissa Mayer called the technology "search before you type."


By Catholic Online

Catholic Online (

9/10/2010 (5 years ago)

Published in Technology

LOS ANGELES, CA (Catholic Online) - Google made the announcement that Google Instant is a great new timesaver for its legions of users. The change to its search engine could save users a total of 3.5 billion seconds a day.

Google Instant was revealed this week to much fanfare among the digerati. Google piqued interest by displaying a mysterious animated logo on its home page on Tuesday.

Here's how it works. If you start typing a search query, Google begins guessing what you're looking for even before you finish. Already known as auto-complete, that feature is familiar to many users -- although you still had to hit the "return" key to get to the actual results.

Google will now not only try to figure out your search request -- it will also show the actual results for what it thinks you're looking for . it will also show ads for all those results.

At Google press conference, Vice President Marissa Mayer called the technology "search before you type." And the company estimated that using Google Instant would save users anywhere from 2 to 5 seconds per search.

Google multiplied that out for its user base to come up with its global timesaving estimate of 3.5 billion seconds each day. "For a more personal take on the time savings, the Daily Beast hypothesized a user who types an average of 25 searches into Google each day," Daily Beast columnist Thomas E. Weber writes. "Multiplied out over 10 years, our hypothetical user would save themselves more than 126 hours of typing. Not too shabby.

"But in our tests of Google Instant at the Daily Beast, it quickly became clear that the time savings comes with a price: lots and lots of ads.

"Take a search for 'new york city weather,' for instance. As soon as you hit the 'N' key, Google Instant guesses you're looking for 'Netflix,' and shows the appropriate results-including a Netflix-related ad. Keep typing and complete the word 'new,' and Google thinks you want 'New York Times.' That's another ad. Then, as soon as you hit the 'C' in 'city,' Google decides you want simply 'New York City' -- and shows four more ads that marketers want to be seen with that search time.

"As it turns out, in our test, no advertisers appeared to be currently placing ads with the full search term, 'new york city weather.' We wound up viewing six ads with Google Instant-and we would have seen zero with Google's traditional approach," Weber adds.


Pope Francis: end world hunger through 'Prayer and Action'

Copywriter 2015 - Distributed by THE NEWS CONSORTIUM

Pope Francis Prayer Intentions for October 2015
That human trafficking, the modern form of slavery, may be eradicated.
Evangelization: That with a missionary spirit the Christian communities of Asia may announce the Gospel to those who are still awaiting it.


More Technology

What the heck is Dark Matter and what's Triangulum II? Watch

Image of Triangulum II may have a greater concentration of dark matter than any other object yet observed.

By Marshall Connolly, Catholic Online (CALIFORNIA NETWORK)

Scientists have discovered a galaxy that may be composed mostly of dark matter. Dark matter is an elusive substance that is yet to be described by scientists. They know what it does, but not what it is. The discovery could help solve the mystery. LOS ANGELES, CA ... continue reading

Anonymous VS ISIS: Hacker group launches counter-terrorism attacks from the shadows Watch

Image of Hacker group Anonymous takes on ISIS (YouTube).


While ISIS supporters and member utilize social media to attract recruits and sympathizers to their cause, hacker group Anonymous has stepped forward to fight back. LOS ANGELES, CA (Catholic Online) - Following the Paris terror attacks Friday, hacker group Anonymous ... continue reading

3 reasons why having sex with robots is wrong, according to the Catholic Church Watch

Image of Should we have sex with robots? Not according to the teachings of the Church, and Natural Law itself.

By Marshall Connolly, Catholic Online (THE CALIFORNIA NETWORK)

As robotics manufacturers look to the future, they're planning to tap into the multi-billion dollar sex industry. In the not-too distant future, people will be able to keep robot companions that provide them with sexual gratification. What happens when people begin ... continue reading

Ever wonder why the other line always moves faster? This book has the answer Watch

Image of The practice of lining up is taught in school and is a quintessential aspect of modern civilization.

By Marshall Connolly, Catholic Online (THE CALIFORNIA NETWORK)

Why does the other line move faster than yours? This is a question explored, and answered in a new book which used science and history to study standing in line. In "Why Does the Other Line Always Move Faster: The Myths and Misery, Secrets and Psychology of Waiting in ... continue reading

The unimaginable truth behind Facebook's threat to society that you need to know NOW Watch

Image of Has social media taken over?


Teenage internet sensation Essena O'Neill decided to leave social media behind after realizing it did nothing but make her dependent on anonymous "likes" and "shares." Her dependency on social media is just one of many. What else does social media cause? LOS ANGELES, ... continue reading

Move over Uber - Check out the newest 'Air Taxis' that the richest people will ride Watch

Image of Magnetic levitation technology produces the lift and forces the car to propel forward, which makes the system energy efficient.


Futuristic, "Jetsons" -styled "air taxis," that glide 20 to 30 feet above the air on elevated tracks will be debuting in Israel shortly. The dream project of Skytran, based in Mountain View, California had been perfecting the technology over the past five ... continue reading

Here are five shocking surprises from Comet 67P that are keeping scientists awake at night Watch

Image of Rosetta and the Philae lander. Both are on a three-year mission to gather data about comet 67P, but so far they've served to mystify as much as they have explained.

By Marshall Connolly (CALIFORNIA NETWORK)

The recent announcement that Comet 67P/Churymov-Gerasimenko (67P) is rich in oxygen molecules has sent scientists scurrying to explain this extraordinary finding. It is the latest in strange discoveries reported by the Rosetta spacecraft in orbit around the enigmatic ... continue reading

If it's not an alien megastructure, could it be... a black hole? Watch

Image of Could it be aliens? No.

By Marshall Connolly, Catholic Online (THE CALIFORNIA NETWORK)

Astronomers continue to puzzle over a distant star that for some reason, is having a substantial quantity of its light blocked from reaching Earth. The find is one-of-a-kind and is fueling speculation that intelligent life could be at work. LOS ANGELES, CA (Catholic ... continue reading

Are you under surveillance? Watch

Image of The government sanctions the use of tech that is able to connect to your phone and pull anything they want from it.


Stingray is the name of a device called an IMSI-catcher or a "cell-site simulator," and is roughly the size of a briefcase. It works by impersonating cell phone towers and strips metadata or content from phones that connect to them. What does the government have to say ... continue reading

Science learns the plague is older, more important than previously believed Watch

Image of Scientists studying plague victims have discovered the disease is much older than previously believed.

By Marshall Connolly (CALIFORNIA NETWORK)

The Black Death is a historical footnote today, and the only people who worry about the plague are those who work around wild animals that could carry it. By and large, the plague is a thing of the past and few people care about it anymore. And this is a mistake. LOS ... continue reading

All Technology News


Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Subscribe to Catholic OnlineYouTube Channel

the FEED
by Catholic Online

  • Prayer For Courage HD Video
  • The Miracle Prayer HD Video
  • UPDATE: Did the U.S. military actually know they were bombing the ...
  • Daily Readings for Thursday, November 26, 2015
  • BIGGER THAN ISIS - There's a hidden power behind ISIS and it's so big ...
  • St. John Berchmans: Saint of the Day for Thursday, November 26, 2015
  • Your Daily Inspirational Meme: Thanksgiving blessings

Daily Readings

Reading 1, Daniel 6:12-28
12 These men came along in a body and found Daniel praying and pleading ... Read More

Psalm, Daniel 3:68, 69, 70, 71, 72, 73, 74
68 Bless the Lord, dew and snow-storm, praise and glorify him for ... Read More

Gospel, Luke 21:20-28
20 'When you see Jerusalem surrounded by armies, then you must realise ... Read More

Saint of the Day

Saint of the Day for November 26th, 2015 Image

St. John Berchmans
November 26: Eldest son of a shoemaker, John was born at ... Read More