Skip to main content


Father Lombardi's Address on Catholic Media

2/19/2009 - 16:18 PST

(Page 5 of 6)

interventions is important. To be willing does not mean to try to be omnipresent in the media, giving the impression of seeking notoriety. The media can be disloyal: it delighted to create its protagonists and then it rid itself of them in a short time, or in other cases turn them into slaves of the type of image that it has created. Hence, we must know well what it is that we wish to communicate and to do so in a measured way in important moments. The ideal is that we ourselves be the ones who are "firmly in command" of communication, creating propitious occasions and launching the messages that so compel us.

It is important "to be oneself" in communication. Each one has his own personality as communicator. Benedict XVI is different from John Paul II, but he also -- as we see increasingly -- is able to communicate with his style. Some are more agreeable, others more sober, etc., but what is important is that it be seen that the one who communicates is a sincere person, who "answers" for what he says, able to transmit convictions and emotions, beyond a cold, bureaucratic and "clerical" language in the negative sense of the term. We must remember that witness and lived experience are generally much more effective messages than conceptual reasoning or long speeches: it is good that our communication also has elements and aspects of this nature.

Finally, an observation: If there are things that are really reserved and that for good reasons must not be made public, they must not be told, in the end not even to friends. In the present-day world, discretion -- being reserved -- does not exist or is not considered a value, and we cannot lament if news circulates that we ourselves have given. I believe that to be good communicators also implies being able to observe the limits of communication, to distinguish well between what must be communicated and the time in which it must be communicated, and what must not be communicated or what must not yet be communicated.

In addition to the contents, an aspect that I consider important to underline is the pastoral care of agents of communication, namely, the relationship with journalists and the personal quality of this relationship.

It is necessary to keep in mind that they are concrete persons, with their human and job problems, with the indications they receive from their directors and that, at times, strongly condition their liberty. To manifest care and understanding of them, to seek occasions to meet, including personally, to invite them to participate in common moments (feast of their patron St. Francis de Sales, World Day of Social Communications, the beginning and end of the pastoral year), in certain very important or dramatic events, or thanking them for the attention shown in certain important events for the ecclesial community. All these are ways to create greater harmony to facilitate mutual confidence and understanding.

An observation that I consider important refers to the so-called "communication of crises," namely, of situations in which the Church is in difficulty because of grave scandals or accusations and is subjected to criticisms and attacks including in the media. Let us think of recent situations related to sexual abuses. It is necessary to be prepared for similar eventualities. The argument has been the object of further studies (for example Santiago de la Cerva, Communication of Crises in the Church, EDUSC). I believe it necessary to evoke it here and to recall some elementary counsels:

The only truly effective measure is to anticipate the problems, to reduce the risks before they become a crisis and to prepare for the worst.

To determine, in the first place, what the message of the institution will be, to identify the public to which it is directed, to choose a spokesman and the appropriate channels of communication.

Not to think only of the "external" public, but before anything else of the "internal" workings of the Church, to keep its confidence. To think of the victims: the public will judge how the people have been treated who --voluntarily or not -- have been harmed.

The perceptions of the public are important as is the truth of the events: the problem must be contemplated with the eyes of the public (there is a "tribunal of public opinion") and if the people think there is a crisis, the crisis already exists.

It is necessary to try to recover the initiative, to become a source of information, to collaborate with the authorities, and to respond to the media.

It is necessary to speak with one voice and to transmit consistent, clear, simple and repeated messages. Voices that contradict one another destroy the confidence of listeners.

The key word is "credibility," to always and only tell the truth. We must never lie, hide the truth or affirm things that are not confirmed. Only one lie destroys ...

Previous Page  1 | 2 | 3 | 4 | 5 | 6  Next Page

Rate This Article

Very Helpful Somewhat Helpful Not Helpful at All

Yes, I am Interested No, I am not Interested

Rate Article

1 - 4 of 4 Comments

  1. L. Newington
    4 years ago

    I agree whole heartily on Catholics needing to be well informed. Unfortunately the communication we receive from the Vatican are full of contradictions from one Congregation to another, with no follow up or the spokesperson changes their views or saying they have been taken out of context. This leads to total confusion.

  2. Terry Brennan
    4 years ago

    This is well taken. The voice of the church must be heard. We must use all media appropriately. We must be simple and accurate, and not become stereotyped and stale. We must project the love of God into our words and actions. We must grow the Mystical Body of Christ, and we cannot become mistakenly known as a bastion of anti-intellectuallism and hatred.

  3. lupe narro
    5 years ago

    Please, express the outrage of giving gay marriages support by all christens. Media, and celebrities are advocating gay marriage rights over the world, especially in the USA. Why not a simple solution, civil unions. All through human history, marriage is between men and women. Please, shout it from the roof tops. Thank you

  4. Ellen M Egerter
    5 years ago

    This is all about "catholic communications" we have to "open the airways" ---- the more we as Catholics know - the better --- and fundamental teachings and "goings on" in Rome help us understand "religious world politics" and "the faith" - I found a website that has a show called "Rome Reports" --- all the Rome/Vatican goins on - it may be of interest netny.net - Ellen

Leave a Comment

Comments submitted must be civil, remain on-topic and not violate any laws including copyright. We reserve the right to delete any comments which are abusive, inappropriate or not constructive to the discussion.

Though we invite robust discussion, we reserve the right to not publish any comment which denigrates the human person, undermines marriage and the family, or advocates for positions which openly oppose the teaching of the Catholic Church.

This is a supervised forum and the Editors of Catholic Online retain the right to direct it.

We also reserve the right to block any commenter for repeated violations. Your email address is required to post, but it will not be published on the site.

We ask that you NOT post your comment more than once. Catholic Online is growing and our ability to review all comments sometimes results in a delay in their publication.

Send me important information from Catholic Online and it's partners. See Sample

Post Comment


Newsletter Sign Up

Daily Readings

Gospel, John 11:19-27
and many Jews had come to Martha and Mary to comfort them about ... Read More

Saint of the Day

July 29 Saint of the Day

St. Martha
July 29: "Jesus loved Martha and Mary and Lazarus." This unique ... Read More