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By Catholic Online (NEWS CONSORTIUM)

4/4/2014 (11 months ago)

Catholic Online (www.catholic.org)

Attempt to reintroduce nation to most unpopular law falls flat

It betrayed a definite lack of interest . on the part of the American public, and by the major TV networks. White House officials tried to get primetime air for a rare Tuesday night address to tout the accomplishment of signing up more than seven million people under the Affordable Care Act. Network officials declined - they felt it wasn't as important or as dramatic as the time that Osama Bin Laden had been killed. President Obama was reduced to cutting into daytime TV shows to share the news.

The White House rarely asks for primetime broadcast TV time for Obama outside the traditional State of the Union address.

The White House rarely asks for primetime broadcast TV time for Obama outside the traditional State of the Union address.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

4/4/2014 (11 months ago)

Published in Politics & Policy

Keywords: Obamacare Tv networks, address, lack of interest


LOS ANGELES, CA (Catholic Online) - Three sources familiar with the request confirmed that the White House asked for the primetime slot. They wanted to grab a desirable spot in an effort to reintroduce the country to a law that remains unpopular.

Those familiar with the request declined to reveal which network blocked the primetime address. Broadcast networks have traditionally been much more reluctant than cable networks to provide the White House with evening air time.

It is better to light one tiny candle than to curse the darkness --


In lieu of the primetime speaking slot the White House wanted, Obama and Vice President Joe Biden lauded the accomplishment in a Rose Garden address.

"In the end, history is not kind to those who would deny Americans their basic economic security. Nobody remembers well those who stand in the way of America's progress or our people," Obama said.

The White House rarely asks for primetime broadcast TV time for Obama outside the traditional State of the Union address.

The Oval Office message has been one of the traditional venues for presidential communications Obama's team has eschewed in favor of digital and nontraditional media tools that don't require the help of established media. While a primetime address remains a powerful tool available only to the sitting president, networks face a different imperative: protecting their profitable primetime lineup.

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