Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

5/3/2013 (2 years ago)

Catholic Online (www.catholic.org)

Campaign wants to show warmer, more personable side of Catholic Church to young people

Advertisements on bus-stops and phone booths in the Brooklyn area depict the bottom half of what is presumed to be Jesus Christ. Attired in a red robe, the feet sport Chuck Taylor sneakers, coupled with the motto "The original hipster." The Roman Catholic Diocese of Brooklyn says it's a bid to attract new parishioners. It must have worked, as traffic on the diocese's Web site has gone up 400 percent.

The Roman Catholic Diocese of Brooklyn says 'the original Hipster' ad campaign is a bid to attract new parishioners. It must have worked, as traffic on the diocese's Web site has gone up 400 percent.

The Roman Catholic Diocese of Brooklyn says "the original Hipster" ad campaign is a bid to attract new parishioners. It must have worked, as traffic on the diocese's Web site has gone up 400 percent.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

5/3/2013 (2 years ago)

Published in Living Faith

Keywords: Hipster, New York, ad campaign, Web site, younger congregants


LOS ANGELES, CA (Catholic Online) - The diocese, in a statement refers to Seth Meyers' joke on "Saturday Night Live" that Converse sneakers are why more Catholics are returning to the church. The marketing campaign is "showing a cooler and more welcoming side of the Catholic Church.

"We're called to go where the people are...to proclaim the gospel of Jesus Christ where people are, be that a bar, gym, restaurant, or what have you," Monsignor Kieran Harrington, vicar for communications at the Brooklyn diocese and campaign creator says.

"Jesus appears (in these ads) like people of the L train," he said. "What is a hipster anyway? Someone who stands against the (mainstream) culture. Jesus stood against the culture."

It's all part of a clever new marketing campaign. Yet another ad posted by the Brooklyn diocese features a photo of a treadmill and is placed in gyms with the caption: "Tired of running in place? Attend Mass."

Also on display in bars and restaurants, another ad man who looks worse for the wear that asks "Should I get a new habit?"

"There's a lot of noise in Brooklyn, lots of people competing for attention," he said. "You have to cut through the noise, and this ad campaign was meant to do that."

The idea for the ad campaign originally came from a discussion about making people aware there are a variety of different faces who attend the church.

While the attempt at outreach is seen by many as commendable, there are those within the church who feel disenfranchised. "The Brooklyn Diocese seems to be making a special effort to attract younger people to the church. One is reminded of the phrase 'If you can't lick them, join them,'" says one user on a Web site. "Meanwhile the leadership of that diocese and prelates in general take for granted those of us who faithfully attend mass and contribute generously to every collection."

Nationally, "hipster" churches have attracted younger crowds at both Protestant and Catholic churches. Many such places catering to younger people emphasize a more casual attitude towards such things as strong language, fashionable clothing and "R"-rated movies.

---


Pope Francis: end world hunger through 'Prayer and Action'


Copyright 2015 - Distributed by THE CALIFORNIA NETWORK

Pope Francis Prayer Intentions for February 2016
Universal:
That prisoners, especially the young, may be able to rebuild lives of dignity.
Evangelization: That married people who are separated may find welcome and support in the Christian community.



Comments


More Living Faith

MAKE YOURSELF COUNT! Complete this quick Ash Wednesday survey

Image of Take the Ash Wednesday survey so we can better serve your needs.

By Catholic Online (NEWS CONSORTIUM)

Catholic Online is conducting a global survey on Ash Wednesday practices. Each reader is asked to participate once. The survey will take less than a minute to complete. The results of the survey will help Catholic Online determine how best to serve your needs in the ... continue reading


Pope Francis' message for Lent (FULL TEXT: ENGLISH) Watch

Image of

By Pope Franics, Vatican Radio

"I desire mercy, and not sacrifice" (Mt 9:13).The works of mercy on the road of the Jubilee 1. Mary, the image of a Church which evangelizes because she is evangelizedIn the Bull of Indiction of the Extraordinary Jubilee of Mercy, I asked that "the season of Lent in ... continue reading


The 'Martyred Country': Pope Francis' powerful words on Syria Watch

Image of Pope Francis led the crowds in praying the Hail Mary

By Ann Schneible, CNA/EWTN News

The plight of Syrian civilians involved in the nation's ongoing conflict was at the heart of Pope Francis' appeal to the international community on Sunday, in an address where he also called for a renewed commitment to the protection of life at all stages. ... continue reading


POPE FRANCIS ANGELUS: February 7, 2016 (FULL TEXT: ENGLISH) Watch

Image of

By Pope Francis

Dear brothers and sisters, Goodmorning!The Gospel of this Sunday says - in the drafting of St. Luke - the call of the first disciples of Jesus ( Lk 5,1-11). The fact takes place in a context of everyday life: there are some fishermen on the shore of Lake Galilee, who, ... continue reading


Is this where the Annunciation took place? Ancient artwork sheds light an old mystery about the Virgin Mary Watch

Image of The Annunciation, 1859 (oil on canvas), Pinchon, Auguste.

By Marshall Connolly, Catholic Online (CALIFORNIA NETWORK)

One of the oldest depictions of the Virgin Mary is casting new light on the Annunciation. A new look at an ancient depiction in the Yale University Art Gallery is making some question what they believe about the Annunciation of the Virgin Mary. LOS ANGELES, CA ... continue reading


How do presidents pray? The beginning of a beautiful tradition Watch

Image of John F. Kennedy praying during the 9th annual Presidential Prayer Breakfast on Feb. 9, 1961 (Prayers for America).

By Abigail James (CALIFORNIA NETWORK)

This morning marks the 64th annual National Prayer Breakfast and President Obama's last time attending the remarkable tradition while in office.  LOS ANGELES, CA (Catholic Online) - On the first Thursday in February, the members of Congress and evangelical ... continue reading


Pope Francis will travel to Mexico as a messenger for peace Watch

Image of Pope Francis has participated in a collective interview, in which he responded to four questions posed by 33 people from various states across Mexico (Catholic News Agency).

By Elise Harris, CNA/EWTN News

Pope Francis will leave for Mexico in just over a week. In a new interview with a Mexican news agency, he told citizens of the crime-ridden country that while there, he hopes to be a messenger of peace, which must be fought for daily. Vatican City (CNA/EWTN ... continue reading


Sparks fly over Pope Francis' interview with Asia Times Watch

Image of Pope Francis did not speak of religion or freedom when praising China as a progressive country (Vatican).

By Kenya Sinclair (CALIFORNIA NETWORK)

Pope Francis' exclusive interview on Tuesday afternoon has been met with harsh criticism. Though the pontiff spoke highly of the country, he steered clear of religion and freedom talks. LOS ANGELES, CA (Catholic Online) - According to Vatican Radio, Pope Francis spoke ... continue reading


Sis boom bah! American Circus cheerleaders perform for Pope Francis at the Vatican Watch

Image of Pope Francis enjoyed a cheer by the American Circus, which performed at the Vatican on Wednesday (Reuters).

By Kenya Sinclair (CALIFORNIA NETWORK)

Following his general audience at the Vatican, Pope Francis enjoyed cheers, acrobatics and juggling performed by the Italian troupe "American Circus." LOS ANGELES, CA (Catholic Online) - During the Papal Audience, the American Circus performed before the pontiff and ... continue reading


'I'm gay and I'm a priest, period': Chicago priest opens up about his same sex attraction Watch

Image of Father Michael Shanahan has announced his sexual orientation to the world (Our Lady of Lourdes).

By Catholic Online (CALIFORNIA NETWORK)

Twenty-three years after joining the clergy as a priest, Father Michael Shanahan, the pastor of Our Lady of Lourdes parish in Chicago, has publicly admitted he is sexually attracted to other men. LOS ANGELES, CA (Catholic Online) - The news was released via the ... continue reading


All Living Faith News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Subscribe to Catholic OnlineYouTube Channel

the FEED
by Catholic Online

Daily Readings

Reading 1, First Kings 8:22-23, 27-30
22 Then, in the presence of the whole assembly of Israel, Solomon stood ... Read More

Psalm, Psalms 84:3, 4, 5, 10, 11
3 Even the sparrow has found a home, the swallow a nest to place its ... Read More

Gospel, Mark 7:1-13
1 The Pharisees and some of the scribes who had come from Jerusalem ... Read More

Saint of the Day

Saint of the Day for February 9th, 2016 Image

St. Apollonia
February 9: St. Apollonia, who died in the year 249, was ... Read More