Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

5/3/2013 (1 year ago)

Catholic Online (www.catholic.org)

Campaign wants to show warmer, more personable side of Catholic Church to young people

Advertisements on bus-stops and phone booths in the Brooklyn area depict the bottom half of what is presumed to be Jesus Christ. Attired in a red robe, the feet sport Chuck Taylor sneakers, coupled with the motto "The original hipster." The Roman Catholic Diocese of Brooklyn says it's a bid to attract new parishioners. It must have worked, as traffic on the diocese's Web site has gone up 400 percent.

The Roman Catholic Diocese of Brooklyn says 'the original Hipster' ad campaign is a bid to attract new parishioners. It must have worked, as traffic on the diocese's Web site has gone up 400 percent.

The Roman Catholic Diocese of Brooklyn says "the original Hipster" ad campaign is a bid to attract new parishioners. It must have worked, as traffic on the diocese's Web site has gone up 400 percent.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

5/3/2013 (1 year ago)

Published in Living Faith

Keywords: Hipster, New York, ad campaign, Web site, younger congregants


LOS ANGELES, CA (Catholic Online) - The diocese, in a statement refers to Seth Meyers' joke on "Saturday Night Live" that Converse sneakers are why more Catholics are returning to the church. The marketing campaign is "showing a cooler and more welcoming side of the Catholic Church.

"We're called to go where the people are...to proclaim the gospel of Jesus Christ where people are, be that a bar, gym, restaurant, or what have you," Monsignor Kieran Harrington, vicar for communications at the Brooklyn diocese and campaign creator says.

"Jesus appears (in these ads) like people of the L train," he said. "What is a hipster anyway? Someone who stands against the (mainstream) culture. Jesus stood against the culture."

It's all part of a clever new marketing campaign. Yet another ad posted by the Brooklyn diocese features a photo of a treadmill and is placed in gyms with the caption: "Tired of running in place? Attend Mass."

Also on display in bars and restaurants, another ad man who looks worse for the wear that asks "Should I get a new habit?"

"There's a lot of noise in Brooklyn, lots of people competing for attention," he said. "You have to cut through the noise, and this ad campaign was meant to do that."

The idea for the ad campaign originally came from a discussion about making people aware there are a variety of different faces who attend the church.

While the attempt at outreach is seen by many as commendable, there are those within the church who feel disenfranchised. "The Brooklyn Diocese seems to be making a special effort to attract younger people to the church. One is reminded of the phrase 'If you can't lick them, join them,'" says one user on a Web site. "Meanwhile the leadership of that diocese and prelates in general take for granted those of us who faithfully attend mass and contribute generously to every collection."

Nationally, "hipster" churches have attracted younger crowds at both Protestant and Catholic churches. Many such places catering to younger people emphasize a more casual attitude towards such things as strong language, fashionable clothing and "R"-rated movies.

---


Pope Francis: end world hunger through 'Prayer and Action'


Copywriter 2015 - Distributed by THE NEWS CONSORTIUM

Pope Francis Prayer Intentions for March 2015
Universal:
Scientists: That those involved in scientific research may serve the well-being of the whole human person.
Evangelization: Contribution of women: That the unique contribution of women to the life of the Church may be recognized always.


Rosaries, Crosses, Prayer Cards and more... by Catholic Shopping .com


Comments


More Living Faith

The Experience of the Resurrected Christ: A Divine Dream Worth Dying For

Image of

By Deacon Frederick Bartels

The dream of God is a dream of unending, divine love. His only Son, our Lord Jesus Christ, sacrificed his human life for this Dream: the redemption of humankind and the gift of eternal life and perfect happiness. Heaven is the divine dream that is not but a dream, it ... continue reading


Pope Francis 'considering' visit to Cuba Watch

Image of A nun waves a Vatican flag while attending Mass with St John Paul II in Havana in 1998.

By Catholic Online (NEWS CONSORTIUM)

Pope Francis is said to be considering a trip to Cuba this coming September. The papal visit would tie into his visit to the United States. The gesture could lead to improving relations both between Cuba and the U.S. LOS ANGELES, CA (Catholic Online) - Vatican ... continue reading


Could Yoda be a Biblical character? Medieval manuscript features a painted figure resembling the Star Wars hero Watch

Image of

By Talia Ramos (NEWS CONSORTIUM)

In a 14th century book, a green-skinned character was painted, resembling Yoda. Just like the Star Wars icon, the painted character in the old religious documents is donning a white cloak and has spiky, long fingers and the pointed ears sticking out. Although there is ... continue reading


Pope Francis pokes holes in 'gender theory,' saying male, female roles are separate Watch

Image of The Bible, Pope Francis says, shows how

By CNA/EWTN News

Pope Francis has warned against gender theories which seek to eradicate differences between man and woman, saying they perpetuate the very problems they are trying to solve. (CNA/EWTN News) - "Experience teaches us: to know each other well and grow in harmony, ... continue reading


6 types of men Christian women should dismiss for marriage Watch

Image of

By Hannah Raissa Marfil (NEWS CONSORTIUM)

Women, and men, should be wary of whom they shall live with for the rest of their lives. Marriage is not a temporary commitment, it lasts for a lifetime no matter how you will put it --- two people still shared the same vows to cherish one another through a sacred ... continue reading


Pope Francis to host major conference on climate change Watch

Image of

By Nikky Andres (NEWS CONSORTIUM)

Pope Francis will host a major summit on April 28 entitled "Protect the Earth, Dignify Humanity: The Moral Dimensions of Climate Change and Sustainable Development." MUNTINLUPA, PHILIPPINES (Catholic Online) - The conference will feature famous American economist, ... continue reading


Can Catholics Practice Yoga and Transcendental Meditation?

Image of

By Deacon Ian VanHeusen

Among many Christians who are honestly seeking to deepen their prayer life, there is a genuine concern about erroneous forms of prayer. People should be careful to accept practices which diverge from the faith they have received, whether through the family or in a ... continue reading


Is there a war between feminism and the Catholic Church? American nuns' 'radical feminist themes incompatible with the Catholic faith' Watch

Image of The Vatican's Congregation for the Doctrine of the Faith has ended an investigation into radical feminist ideals held by the U.S.'s largest nun group, warning the organization to fall in line with Catholic orthodox stances.

By Matt Waterson (NEWS CONSORTIUM)

The year-long inquiry into American nuns by the Holy See's Congregation for the Doctrine of the Faith has concluded, and will not take any action against the Leadership Conference of Women Religious (LCWR), the body that governs around 80 percent of nuns in the ... continue reading


Passionate pastor attempts to fix the missing spiritual link in churches across the U.S. Watch

Image of

By Hannah Raissa Marfil (NEWS CONSORTIUM)

Reverend Percy McCray suggests that leaders of faith should undergo in-depth training programs to better deal with cancer-stricken patients and their hurting families. According to McCray, as it stands now, most churches across the United States lack the proper ... continue reading


Dialogue: an essential ingredient for peaceful relationships Watch

Image of

By Tony Magliano

According to the New York Times, during a White House luncheon in 1954 Winston Churchill said, "To jaw-jaw [talk-talk] always is better than to war-war." While clearly not a pacifist, the United Kingdom's World War II prime minister had seen upfront the absolute horror ... continue reading


All Living Faith News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Daily Readings

Reading 1, Acts 6:8-15
8 Stephen was filled with grace and power and began ... Read More

Psalm, Psalms 119:23-24, 26-27, 29-30
23 Though princes sit plotting against me, your ... Read More

Gospel, John 6:22-29
22 Next day, the crowd that had stayed on the other ... Read More

Saint of the Day

Saint of the Day for April 20th, 2015 Image

St. Marian
April 20: When St. Mamertinus was Abbot of the monastery which St. ... Read More

Inform, Inspire & Ignite Logo

Find Catholic Online on Facebook and get updates right in your live feed.

Become a fan of Catholic Online on Facebook


Follow Catholic Online on Twitter and get News and Product updates.

Follow us on Twitter