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By Catholic Online (NEWS CONSORTIUM)

5/30/2013 (1 year ago)

Catholic Online (www.catholic.org)

MSNBC fell below HLN in May; Rachel Maddow losing speed

The race in cable news network supremacy is on. Fox News Channel is maintaining a strong lead in primetime while runner-up CNN continues to ascend. HLN's continuing coverage of the Jodi Arias trial has also turned out to have substantial ratings legs. In light of this new activity, however, MSNBC has been left in the dust at a very precarious fourth place.
 

The soft start for 'All In With Chris Hayes' has not helped. Down 32 percent in total viewers from 'The Ed Show' last May, has offered a soft lead-in for MSNBC's primetime flagship, 'The Rachel Maddow Show,' at 9 p.m.

The soft start for "All In With Chris Hayes" has not helped. Down 32 percent in total viewers from "The Ed Show" last May, has offered a soft lead-in for MSNBC's primetime flagship, "The Rachel Maddow Show," at 9 p.m.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

5/30/2013 (1 year ago)

Published in TV

Keywords: MSNBC, Rachel Maddow, HLN, CNN, ratings


LOS ANGELES, CA (Catholic Online) - HLN, surging around the time of the May 8 verdict, the network topped MSNBC in total day and primetime.

Averaging only 539,000 viewers in primetime and 175,000 viewers in the adults 25-54 demographic, MSNBC suffered double-digit drops from last May, down a respective 20 and 19 percent.

The soft start for "All In With Chris Hayes" has not helped. Down 32 percent in total viewers from "The Ed Show" last May, has offered a soft lead-in for MSNBC's primetime flagship, "The Rachel Maddow Show," at 9 p.m.

"Rachel Maddow" delivered its lowest-rated month since it debuted in September 2008 of 717,000 total viewers and it's second lowest with adults 25-54, at 210,000. Maddow was topped by typical time slot victor Sean Hannity and CNN's Piers Morgan.

Winner FNC, which heavily covered White House woes like the Benghazi hearings, the network averaged 1,246,000 daily viewers, which was up 24 percent and 236,000 adults 25-54, down by five percent for the full day. Primetime saw 17 percent growth with 1,973,000 total viewers and a 6 percent dip with 308,000 in 25-54.

CNN is further ahead than it was last May when it hit 20-year lows. The network's year-to-year growth brought in a third-place 465,000 total viewers for total day and a second-place 660,000 total viewers in primetime, growth of 61 and 70 percent.

CNN's demo jumps were more considerable, rising 92 percent to 161,000 adults 25-54 in total day and 97 percent to 225,000 adults 25-54 in primetime.

The winner of the biggest percentage gains, however belong to HLN. The network posted its best May ever, coming in second in total day and third in primetime. Afternoon interest in Arias had the network up 111 percent to an average 494,000 viewers and up 90 percent to 175,000 in the demo during total day. Primetime saw total viewership climb 91 percent to 624,000 viewers and 97 percent to 209,000 adults 25-54.

Year-to-year comparisons will get trickier as the summer wears on, as 2012 saw viewership jump as the presidential election approached. And their time at the top may not be a permanent thing: HLN is also poised for a significant fall when the eventual Arias sentencing puts an end to what has been a very good story for the network.

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