The Viacom Debacle
y Fr. Robert J. Carr
I am a great fan of bull riding. Therefore, my favorite three lettered sports organization is actually not the NFL, but the PBR (Professional Bull Riders.) The night of the Superbowl, I actually was more tuned to the bull riding marathon over on the Outdoor Life Network. So, I have to admit, I missed most of the Pats/Panthers match including the now controversial Janet Jackson/Justin Timberlake major "malfunction." I did see a part of the half-time show and what I saw just led me more quickly back to OLN and the PBR.
I work in the inner city. My experience has been that the music industry is one of the worst influences on urban youth. When you take that awful charge and add to it mainstream television you can see the convergent point-MTV-is just a great station to exclude from your channel line up.
The reality is, however, that the half-time show was not on MTV, it was rather seen on its sister station under the VIACOM parent umbrella, CBS. Indeed, if anything, CBS exploited the Superbowl venue as free advertising time for MTV.
Once called the Tiffany network, CBS is now no more tiffany than Tiffani. Indeed, it is becoming more and more like the condom network. However, as I said before, I do not consider the Janet Jackson/Justin Timberlake "malfunction" to be the worst thing seen on the half-time show. I think the hip-hop of P. Diddy and Nelly along with the antics of Kid Rock, along with JJ/JT debacle were horrendous if for no other reason than they legitimized one thing--MTV spirituality.
CBS and VIACOM have made quite a bit of money broadcasting falsely that the Catholic Church does not keep children safe. However, one of the stars of MTV is a rap artist named 50 Cent. Go to www.50cent.com and tell me that MTV belongs in your living room. You will notice a graphic indicating the download progress is in the shape of a bullet. Once the webpage appears, look at one of inner city youth's most popular heroes. This is what VIACOM, the Former Tiffany Network and the current Condom Network are selling to our teens, especially in the inner city. This is also now with the help of the NFL. Add to that the messages coming out of Death Row Records, the whole "teens [like dogs and cats] are going to have sex anyway message", the "anything for money programming known as 'Survivor'," and every other part of the VIACOM package. Now explain to me why any disciple of Christ has any reason to watch those brands.
None of that investigation means anything until we look at it as the Catholics we are. Jesus told all his followers that they are the Salt of the Earth and the Light of the World. You and I have the vocation to preach His truth. We are not doing that if we ignore the violent, self-destructive propaganda coming out of the entertainment industry. Some will say we should engage in legislation, that is a possibility. However, we need to engage our communities in evangelization. We need to evangelize our youth and our culture so that they understand the very evil represented by this whole commercial culture that has been forced down good American throats. In fact, the bright side of the debacle is that it has shown to the world what VIACOM and the Entertainment industry have been preaching for years.
Brazilian priest Father Jonas Abib reminds us that one of the greatest tools of the Devil is to focus us on self-promotion. He adds this is the evil that the entertainment industry embraces. You and I need the tools of discernment in our entertainment choices. We need to be the Christian leaders to our society. We need to take a stand by choosing to serve the greater good and not the financial good of some stockholders and executives in the media. There is a unique irony in this whole mess. CBS and the Catholic Church had a relationship at one time. You may remember that it was on that network many Catholics watched Bishop Fulton Sheen. William Paley's enterprise sure has come along way since those days, a long way down.
The PBR has a Christian element to it including devout Catholics. I have told some of those Christian bull riders that their message in light of the challenge of their sport is an important one to our youth. The sign of a strong man is not one who is shot nine times and survives, as is the boast of 50 Cent. Manliness, toughness, and strength are character realities that are found in good people of faith. Indeed, one bull rider told me if the youth want to model their lives off a guy who's most important character trait is that he has survived a gangland shooting in which he was shot simultaneously nine times, well there are countless such models in prisons around our country.
You and I have the challenge of living our faith so that the falsehood of our culture is detected at its first syllable because we are filled with the truth of Christ. Let this VIACOM debacle be a call to us to know what happens when we forget our vocation in Christ. This is what happens when we forget that we are the Salt of the Earth and the Light to the World. We need to emphasize this truth to our culture and societies. We also need to pay special attention to our school boards and our local broadcasters. First, we must daily repent of our sins of omission and commission and recommit ourselves to serving and evangelizing as servants of Christ everyday.
As Christians, we invite everyone to eternal joy. How infinitely greater a gift we offer than anything you can find on television, radio, movies, magazines or CD's or for that matter during any Superbowl.
Roman Catholic Archdiocese of Boston
http://www.catholicismanew.org MA, US
Fr. Robert J. Carr - Parochial Vicar, 617 542-5682
CBS, NFL, MTV, PBR, OLN, Superbowl, Bull Riding
More Catholic PRWire
Showing 1 - 50 of 4,718
A Recession Antidote
Monaco & The Vatican: Monaco's Grace Kelly Exhibit to Rome--A Review of Monegasque-Holy See Diplomatic History
Dna. Maria St. Catherine Sharpe, t.o.s.m., T.O.SS.T.
A Royal Betrayal: Catholic Monaco Liberalizes Abortion
Dna. Maria St.Catherine De Grace Sharpe, t.o.s.m., T.O.SS.T.
Embrace every moment as sacred time
Mary Regina Morrell
Letting go is simple wisdom with divine potential
Mary Regina Morrell
Father Lombardi's Address on Catholic Media
Pope's Words to Pontifical Latin American College
Prelate: Genetics Needs a Conscience
State Aid for Catholic Schools: Help or Hindrance?
Scorsese Planning Movie on Japanese Martyrs
2 Nuns Kidnapped in Kenya Set Free
Holy See-Israel Negotiation Moves Forward
Franchising to Evangelize
Catholics Decry Anti-Christianity in Israel
Pope and Gordon Brown Meet About Development Aid
Pontiff Backs Latin America's Continental Mission
Cardinal Warns Against Anti-Catholic Education
Three words to a deeper faith
Relections for Lent 2009
Wisdom lies beyond the surface of life
Mary Regina Morrell
World Food Program Director on Lent
Pope's Lenten Message for 2009
Keeping a Lid on Permissiveness
Glimpse of Me
The 3 stages of life
Sex and the Married Woman
A Catholic Woman Returns to the Church
Modernity & Morality
Just a Minute
Catholic identity ... triumphant reemergence!
Edging God Out
Burying a St. Joseph Statue
George Bush Speaks on Papal Visit
Sometimes moving forward means moving the canoe
Mary Regina Morrell
Easter... A Way of Life
Papal initiative...peace and harmony!
Proclaim the mysteries of the Resurrection!
Jerusalem Patriarch's Easter Message
Good Friday Sermon of Father Cantalamessa
Papal Address at the End of the Way of the Cross
Cardinal Zen's Meditations for Via Crucis
Interview With Vatican Aide on Jewish-Catholic Relations
Pope Benedict XVI On the Easter Triduum
by Catholic Online
- Daily Readings for Tuesday, April 25, 2017
- St. Mark: Saint of the Day for Tuesday, April 25, 2017
- What 2017 releases will YOU watch this summer? - A FULL LIST of ...
- The Blessed Virgin or the Samaritan woman at the well? Ancient ...
- Daily Reading for Wednesday, April 26th, 2017 HD Video
- Scientists discover a scary Antarctic mystery - how worried should we be?
- Day 4 - Novena for Workers, the Unemployed and Underemployed HD Video
- France's Presidential Runoff: Another choice between a nationalist and a globalist HD
- Day 3 - Novena for Workers, the Unemployed and Underemployed HD
- Day 2 - Novena for Workers, the Unemployed and Underemployed HD
- Day 1 - Novena for Workers, the Unemployed and Underemployed HD
Copyright 2017 Catholic Online. All materials contained on this site, whether written, audible or visual are the exclusive property of Catholic Online and are protected under U.S. and International copyright laws, © Copyright 2017 Catholic Online. Any unauthorized use, without prior written consent of Catholic Online is strictly forbidden and prohibited.