Jennifer Lopez Joins the Fight Against Pertussis in New PSAs

January 18, 2010 - 7:35 PST

FOR IMMEDIATE RELEASE
MEDIA ADVISORY

Singer, actress and mother teams up with the March of Dimes and sanofi pasteur to launch national whooping cough education campaign

WHITE PLAINS, N.Y. and SWIFTWATER, PA (January 18, 2010) - While most parents can't wait to hear their baby's first babbles and coos, there's a first sound that actress, singer and mother Jennifer Lopez is betting no parents ever want to hear - the sound of their baby with pertussis, more commonly known as whooping cough. Ms. Lopez has joined the March of Dimes and sanofi pasteur, the vaccines division of the sanofi-aventis Group, to create a national public awareness campaign called "Sounds of Pertussis."

The new initiative focuses on educating new parents and their families about pertussis, a highly contagious and potentially deadly disease for infants. The campaign's centerpiece is a series of television and radio public service announcements (PSAs) featuring Ms. Lopez that are available in both English and Spanish. The PSAs, scheduled to begin airing nationally this month, encourage new and expectant parents to help protect their babies by making sure that anyone who is, or will be, in close contact with a young infant has been vaccinated against pertussis.

"When I learned that many babies who get pertussis catch it from their parents, and how easy it is for adults to get vaccinated, I was shocked," said Ms. Lopez. "New and expectant parents have so many things to worry about. Getting pertussis themselves, or possibly spreading the disease to their own children, shouldn't be one of them. I felt it was urgent to let parents know how important it is that they get vaccinated against pertussis to protect themselves and to help keep their babies safe from this dangerous disease," she added.

Pertussis Makes a Comeback

Between 2000-2003 and 2004-2007, there was a 100 percent increase in reported cases of pertussis. Estimates indicate that there may be as many as 800,000 to 3.3 million total adult and adolescent cases of pertussis in any given year.

Pertussis is highly contagious and is caused by bacteria which are spread through airborne droplets from the nose and throat. So a cough, sneeze or even talking very close could lead to exposure. In adults, symptoms are usually milder than those found in infants, and pertussis is often mistaken for the common cold or bronchitis. In infants and some adults, pertussis causes severe coughing characterized by the unforgettable "whoop" sound made when gasping for breath after a coughing fit. It creates a sticky, thick mucous that makes it difficult to eat, drink and breathe. The coughing fits can be so violent that infants cannot catch their breath and may turn blue. Pertussis can also lead to other serious complications such as pneumonia, which can require hospitalization. In recent years, 90 percent of pertussis deaths have occurred in infants younger than four months of age.

Because Hispanic babies may be at a higher risk for contracting pertussis, and the risk of dying from pertussis may be higher in Hispanic infants than in non-Hispanic infants, the program is being implemented as a bilingual educational initiative.

"We're very pleased to be working with Ms. Lopez and sanofi pasteur on a campaign that continues the March of Dimes' tradition of championing the health of all babies," said Alan R. Fleischman, M.D., senior vice president and medical director for the March of Dimes. "Pertussis is still prevalent in the U.S. despite routine childhood immunization. Educating parents about the importance of vaccinating themselves and their families to reduce their risk of contracting pertussis and possibly spreading this dangerous disease to infants is an important step in trying to reverse this trend."
Protecting Against Pertussis
While most infants are given routine diphtheria, tetanus and acellular pertussis (DTaP) immunizations, they do not begin the primary series until they are two months of age and may not be fully protected until they have completed their primary series of vaccinations with three or four doses. During this time, they are vulnerable to pertussis.
Accordingly, the Centers for Disease Control and Prevention (CDC) recommends that all adults and adolescents 11-64 years of age, especially those who have close contact with an infant, be immunized with a tetanus, diphtheria and acellular pertussis (Tdap) booster. The CDC also recommends that new mothers get the Tdap vaccination in the immediate postpartum period to protect themselves from pertussis and reduce the risk for exposing their infants to the disease.

Adults who received vaccinations when they were children may mistakenly believe that they are still protected against pertussis, but immunity wears off over 5 to 10 years, leaving them vulnerable to contracting and spreading the disease.

"Despite the CDC recommendations, a 2007 survey showed that fewer than two percent of adults 18 through 64 years of age had ever received a Tdap vaccination," said Dr. Fleischman. "It is our goal with this campaign to ensure that all new parents are aware of pertussis and that they speak with their health-care providers about getting vaccinated."

Sounds of Pertussis

The "Sounds of Pertussis" campaign includes specific elements designed to reach the Hispanic population, which is the fastest growing and largest minority in the U.S. All of the PSAs have been created in both English and Spanish, and the campaign also includes a four-part radio novela that will air on Spanish-language radio stations throughout the country.

In addition to educational brochures, the campaign includes components to directly engage parents in helping to educate their friends and families about pertussis prevention for themselves and the babies in their lives. These components include a recorded telephone message and e-mails featuring Jennifer Lopez available for sharing on the campaign Web site. The video PSA also will also be available online for downloading and sharing.

Parents and other caregivers can learn more about pertussis, hear the sound of pertussis, send "Sounds of Pertussis" e-mails to friends and family and view the PSAs by visiting www.SoundsofPertussis.com.

March for Babies®

As part of the "Sounds of Pertussis" campaign, Ms. Lopez is acting as the Honorary Chairperson of the March of Dimes March for Babies 2009 walks, and sanofi pasteur is a national sponsor of the March. The March for Babies takes place the weekend of April 25-26 in more than 900 communities in all 50 states, the District of Columbia and Puerto Rico. Money raised by March for Babies supports community programs that help moms have healthy, full-term pregnancies; fund research to help babies begin healthy lives; and provide support to families of babies in newborn intensive care.

"Sounds of Pertussis" booths will be stationed at walks in 25 major cities to help raise awareness of pertussis disease and prevention. These booths will offer information and giveaways to walk participants, as well as continuously show the new PSA. Information about the walks can be found at www.marchforbabies.org.

About March of Dimes

The March of Dimes is the leading organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit www.marchofdimes.com or www.nacersano.org.

March of Dimes and sanofi pasteur are working together on "Sounds of Pertussis" to help protect the health and wellness of adults and infants. For additional information about pertussis and immunization, and the relationship between sanofi pasteur and the March of Dimes, please visit www.SoundsofPertussis.com. The March of Dimes does not endorse specific products or brands.

About sanofi-aventis
Sanofi-aventis, a leading global pharmaceutical company, discovers, develops and distributes therapeutic solutions to improve the lives of everyone. Sanofi-aventis is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

Sanofi Pasteur, the vaccines division of sanofi-aventis Group, provided more than 1.6 billion doses of vaccine in 2008, making it possible to immunize more than 500 million people across the globe. A world leader in the vaccine industry, sanofi pasteur offers the broadest range of vaccines protecting against 20 infectious diseases. The company's heritage, to create vaccines that protect life, dates back more than a century. Sanofi Pasteur is the largest company entirely dedicated to vaccines. Every day, the company invests more than EUR1 million in research and development. For more information, please visit: www.sanofipasteur.com or www.sanofipasteur.us.

Contact

Sanofi Pasteur
http://www.sanofipasteur.com
PA, 18370 US
Lori Lukus - Media Relations, 570 957-5415

Keywords

Pertussis, whooping cough, Jennifer Lopez, Sanofi, Pasteur, Aventis, March of Dimes, Babies, Vaccin

Category

OTHER

More Catholic PRWire

Showing 1 - 50 of 7,177

• « Prev
• 1
• 2
• 3
• 4
• 5
• 6
• 7
• 8
• 9
• Next »

When Pope Francis Arrives in North America, There is Only One Network to Watch: EWTN Global Catholic
EWTN Global Catholic Network
September 16, 2015 - 5:17 PDT

GHIRELLI'S WORLD MEETING OF FAMILIES ROSARIES NOW AVAILABLE
The Word Out | Marketing For Catholics
September 11, 2015 - 11:44 PDT

The Synod on the Family: Addressing the Instrumentum Laboris
Franciscan University of Steubenville
September 11, 2015 - 10:26 PDT

OCP Artist, Pedro Rubalcava, Writes Song for Pope Francis' Visit
OCP (Oregon Catholic Press)
September 10, 2015 - 2:50 PDT

Pre-Synod Conference unites Cardinals and men and women living with homosexual tendencies
September 09, 2015 - 2:58 PDT

The Rigging of a Vatican Synod
September 02, 2015 - 3:44 PDT

17 Cardinals and Counting
August 31, 2015 - 3:38 PDT

19th Annual Carnival Announced for St. Ann's Parish
August 28, 2015 - 9:20 PDT

The John Paul II International Film Festival Marks Its Five-Year Anniversary
August 27, 2015 - 6:09 PDT

OCP Pledges to Support the V Encuentro
OCP (Oregon Catholic Press)
August 27, 2015 - 2:51 PDT

Thu, Sept 24, 2015- Mass & Healing Service with Fr. Angelos Sebastian Our Lady of Grace Catholic Chu
August 26, 2015 - 4:03 PDT

Grief, Death, Eternal Life Explored in New Catholic Title by PBM
Pauline Books & Media
August 25, 2015 - 3:55 PDT

How do we live the truth in love when the culture says we're haters?
August 25, 2015 - 9:52 PDT

Right Next to Disneyland: Theater Meets Faith
Saint Luke Productions
August 19, 2015 - 1:29 PDT

OCP Parish Grant Program to Distribute $200,000 to U.S. Parishes
OCP (Oregon Catholic Press)
August 18, 2015 - 1:23 PDT

Franciscan University Joins With UK School to Offer Online Master of Catechetics Degree
Franciscan University of Steubenville
August 05, 2015 - 2:20 PDT

CONOR GALLAGHER NAMED PUBLISHER OF TAN BOOKS AND SAINT BENEDICT PRESS
Saint Benedict Press & TAN Books
July 20, 2015 - 12:49 PDT

Thérèse Drama Surprises Audiences
Saint Luke Productions
July 16, 2015 - 12:35 PDT

Catholic Press Association Honors Liguori
Liguori Publications
July 10, 2015 - 8:29 PDT

Crosier Order elects master general and councilors
June 26, 2015 - 2:06 PDT

World Library Publications Honored With Three Paul Revere Awards
World Library Publications
June 23, 2015 - 4:11 PDT

Indie Catholic Authors June Ebook Sale Offers the Faithful 17 Books Outside the Mainstream
Four Waters press
June 23, 2015 - 12:10 PDT

Limitless Love in Action: First Steubenville Youth Conference Inspires Teens to Bring the Fire Home
Franciscan University of Steubenville
June 18, 2015 - 2:03 PDT

Franciscan University of Steubenville Athletic Director Enshrined in Sports Faith Hall of Fame
Franciscan University of Steubenville
May 29, 2015 - 1:53 PDT

AWARD-WINNING CATHOLIC AUTHORS TEAM-UP TO PROMOTE HEALING THROUGH FORGIVENESS
Pauline Books & Media
May 27, 2015 - 12:32 PDT

NY CONCERT FOR NEPAL 5/31
May 27, 2015 - 1:22 PDT

Who's responsible for designing the designer?
May 19, 2015 - 11:12 PDT

Thu, Jun 11, 2015- Mass & Healing Service with Fr. Bill Adams at Our Lady of Grace Catholic Church
May 13, 2015 - 4:21 PDT

Your search for true happiness is over
May 05, 2015 - 1:22 PDT

ValLimar Jansen's latest album "a soulful experience"
OCP (Oregon Catholic Press)
April 30, 2015 - 1:33 PDT

Uncovering the roots (and branches) of the greatest revolution in the American Catholic Church
April 28, 2015 - 9:45 PDT

NYC May 8, 2015 Spring Fling Catholic Singles Mingle Fundraiser
The Catholic Fellowship
April 18, 2015 - 9:07 PDT

Thank A Nun Day
Image Books/Random House
April 15, 2015 - 12:32 PDT

#TweetingwGod dares young people to believe
April 14, 2015 - 9:54 PDT

Experience Beloved: Finding happiness in marriage
April 13, 2015 - 1:27 PDT

Archbishop Aquila, Dr. Edward Sri and other experts to participate in 'Beloved' telepress conference
April 07, 2015 - 4:51 PDT

Nobis Media, Marketing & Web Development Company
April 01, 2015 - 5:49 PDT

Catholic toymaker puts Faith in hands and mouths of babies: Pope Francis doll added to line of toys
The Word Out | Marketing For Catholics
April 01, 2015 - 3:48 PDT

Concert Series Concludes with Winthrop University World Percussion Ensemble
April 01, 2015 - 2:48 PDT

Birth Choice Health Clinics Announces Transition to Obria Medical Clinics and Plans for Expansion
March 28, 2015 - 10:43 PDT

OCP releases expanded edition of Mass of the Sacred Heart
OCP (Oregon Catholic Press)
March 24, 2015 - 4:43 PDT

Archbishop Aquila, Dr. Edward Sri and other experts participate in 'Beloved' tele-press conference
March 21, 2015 - 11:57 PDT

Priest and Seminarian Join National Three-Point Contest to Benefit Marriage Ministry
Paradisus Dei
March 13, 2015 - 10:20 PDT

Shroud of Turin Exhibit At Holy Spirit Brighton
Holy Spirit Catholic Church and School
March 12, 2015 - 3:58 PDT

Flor y Canto campaign invites the Hispanic community to share their stories
OCP (Oregon Catholic Press)
March 11, 2015 - 4:40 PDT

Crisis Pregnancy Center Dream Becoming Reality
TRFC Inc.
March 10, 2015 - 6:36 PDT

Crisis Pregnancy Center Dream Becoming Reality
TRFC Inc.
March 09, 2015 - 7:04 PDT

Join RealOptions 2015 Walk for Life and 5K Run!
RealOptions Pregnancy Medical Clinics
March 09, 2015 - 2:40 PDT

New Orchestra Comes to Mary's Nativity Church
March 09, 2015 - 12:06 PDT

Paradisus Dei Offers New Marriage Program to Churches at No Cost
Paradisus Dei
March 05, 2015 - 6:25 PST

• « Prev
• 1
• 2
• 3
• 4
• 5
• 6
• 7
• 8
• 9
• Next »