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Four Simple Steps To Protect Your Personal Brand

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Uploaded by on Oct 7, 2013

The following is a cross post video from my tech site What we say and do online shapes our personal brand, there is no getting around it. Sometimes even a simple mistake can lead to mistrust, and a negative branding even if undeserved. As Catholics engaging in the New Evangelization we must realize that there are those just looking for "evidence" of perceived hypocrisy to jump and attack. While we should not become overly fearful, nor should we overly sanitize our social dialogue (our own Pope Francis is a great example of being authentic and genuine in his comments....and I love it! but more on that later) we should take common sense steps. The following, while no means exhaustive, are four simple steps that everyone can employ to help protect their personal brand. God bless! Full post at

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