Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

8/22/2013 (1 year ago)

Catholic Online (www.catholic.org)

Comes as welcome news for Yahoo chief executive Marissa Mayer, Google alum

It appeals to the American desire to root for the underdog. For the first time since 2011, Yahoo has topped the Google search engine. The research firm comScore says that Yahoo logged 196.6 million unique visitors in July, compared with its rival's 192.3 million.

This should be encouraging news for Yahoo CEO Marissa Mayer, a Google veteran who has focused on overhauling Yahoo's image.

This should be encouraging news for Yahoo CEO Marissa Mayer, a Google veteran who has focused on overhauling Yahoo's image.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

8/22/2013 (1 year ago)

Published in Technology

Keywords: Yahoo, Google, traffic, Flickr, Tumblr, Marissa Mayer


LOS ANGELES, CA (Catholic Online) - This should be encouraging news for Yahoo CEO Marissa Mayer, a Google veteran who has focused on overhauling Yahoo's image.

When Mayer started at Yahoo in July of 2012, the company lagged behind Google by five million page views, with 163 million unique visitors to Google's 190 million. It was believed that Yahoo would remain at Number Two, no matter how hard it tried. 

Mayer then focused on overhauling the company's Web properties, such as its e-mail service and the photo-sharing site Flickr.

"Those things matter," Andrew Lipsman, an analyst for comScore says. "When a company can re-engage or re-spark interest, it has ancillary benefits" across the network.

The war is far from over. Lipsman predicts that both Google and Yahoo are likely to continue to fight it out for top dog. The numbers are particularly impressive for Yahoo as they do not include the firm's acquisition of blogging site Tumblr, he said. If July's numbers had included traffic to Tumblr, Yahoo would have seen about six million additional users, he said.

Mayer has ordered redesigns of many of the firm's most used products. She says he intends to make Yahoo products daily habits for users. She has also cut less lucrative products, such as the early search engine Altavista, which Yahoo shuttered early last month.

Meanwhile, Mayer has gone on an acquisition run, including paying $1.1 billion for Tumblr in May. Yahoo has picked up more than 20 companies in the past year that could help inject new life into everything from the company's ads to its mobile apps, which are a main focus for Yahoo and its competitors.

This gives Yahoo an edge in a world where more tech-savvy people are now turning to Smartphones and tablets.

Yahoo is currently in third place for mobile traffic, comScore reported, trailing behind Facebook and Google. But as the company revamps its products, its standing could improve, Lipsman says.

---


Pope Francis: end world hunger through 'Prayer and Action'


Copywriter 2015 - Distributed by THE NEWS CONSORTIUM

Pope Francis Prayer Intentions for March 2015
Universal:
Scientists: That those involved in scientific research may serve the well-being of the whole human person.
Evangelization: Contribution of women: That the unique contribution of women to the life of the Church may be recognized always.


Rosaries, Crosses, Prayer Cards and more... by Catholic Shopping .com


Comments


More Technology

FOUNTAIN OF YOUTH? Next step in human evolution could lead to eternal youth Watch

Image of

By Catholic Online (NEWS CONSORTIUM)

Humanity's life expectancy has grown over the years, thanks to medical advances. However, this does not necessarily translate into quality of life. Living longer sometimes means living in increasingly reduced circumstances due to infirmity and old age. ... continue reading


NASA's top scientist believes signs of alien life will be discovered 'within a decade' Watch

Image of

By Catholic Online (NEWS CONSORTIUM)

"I think we're going to have strong indications of life beyond Earth within a decade, and I think we're going to have definitive evidence within 20 to 30 years," NASA chief scientist Ellen Stofan said. The proclamation was made during a panel discussion that ... continue reading


From battle weapons to photographers, drones now cleverly used as advertisement model Watch

Image of

By Hannah Raissa Marfil (NEWS CONSORTIUM)

Over the past few years, drones have become efficient in making deliveries, serving as waiters and even doing photography on sporting events. Now, drones are starting to fly with advertisements. According Eugene Stark, founder of the company Hoovy, drones have ... continue reading


Removing human error: Planes without pilots new, viable option Watch

Image of Some advocates for air safety say that current advances in sensor technology, computing and artificial intelligence are making human pilots less necessary than ever in the cockpit.

By Catholic Online (NEWS CONSORTIUM)

Following the Germanwings tragedy, when a distraught copilot slammed a plane into the French Alps in a suicide that cost the lives of 150 other people on board, many are questioning the validity of pilots on planes. Some argue that human pilots are in fact ... continue reading


Is Facebook changing? Facebook plans to conquer the virtual world this year Watch

Image of

By Hannah Raissa Marfil (NEWS CONSORTIUM)

Facebook's chief technology officer, Mike Schroepfer promised that the Virtual Reality (VR) program will come into life within the year. The Oculus headset, which was on their top secret list before, was announced to be available soon, but the exact release date is not ... continue reading


Smartphones and Internet may be putting your child's mental health in jeopardy Watch

Image of

By Hannah Raissa Marfil

The number of young people being admitted for mental treatments since 2010 has rapidly increased. Julie Lynn Evans, a psychotherapist for over 25 years now, is grateful for the additional funding being sent into mental health services, but she believes the dilemma ... continue reading


Stealth fighter jets in U.S. set to get massive upgrades Watch

Image of Pentagon officials have stressed the importance of developing the new long-range strike bomber calling it critical to national security and nuclear deterrence.

By Catholic Online (NEWS CONSORTIUM)

A mainstay of United States military defense, stealth bombers have been around since the Seventies. The Air Force's aging fleet is now ready for an expensive makeover. The Pentagon intends to develop a high-priority, super-classified, next-generation bomber. ... continue reading


Will you say 'hello' to Barbie? Mattel's new Barbie doll is 'creeping out' parents, raising concerns of privacy Watch

Image of Hello Barbie will allow its owner to carry on a conversation through recorded audio and WiFi.

By Hannah Raissa Marfil (NEWS CONSORTIUM)

Classic toy doll, Barbie, has been reinvented after the makers, Mattel received numerous requests for a Barbie doll that kids can talk to, according to a spokesperson of the toy company. Mattel's response is WiFi connected "Hello Barbie" that comes with an installed ... continue reading


Scientists find way to eliminate inherited diseases with genetically modified human eggs Watch

Image of

By Abigail James (NEWS CONSORTIUM)

New gene-editing techniques are being improved and could soon eliminate inherited diseases from future generations by modifying the DNA of human egg cells. LOS ANGELES, CA (Catholic Online) - Although the idea of editing chromosomes in human eggs or sperm is feared, ... continue reading


Hidden spy cameras discovered at United States post office, installation confirmed by USPIS Watch

Image of freerepublic.com

By Hannah Raissa Marfil (NEWS CONSORTIUM)

A hidden camera disappeared just after an hour of being discovered at a Denver local post office, Fox31 Denver reported. People became alarmed that they are being watched as they drop-off their mails with the possibility of the camera collecting their facial features ... continue reading


All Technology News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Daily Readings

Reading 1, Acts 7:51--8:1
51 'You stubborn people, with uncircumcised hearts ... Read More

Psalm, Psalms 31:3-4, 6, 7, 8, 17, 21
3 You are my rock, my rampart; true to your name, ... Read More

Gospel, John 6:30-35
30 So they said, 'What sign will you yourself do, the ... Read More

Saint of the Day

Saint of the Day for April 21st, 2015 Image

St. Anselm
April 21: St. Anselm Archbishop of Canterbury and Confessor APRIL 21,A.D. ... Read More

Inform, Inspire & Ignite Logo

Find Catholic Online on Facebook and get updates right in your live feed.

Become a fan of Catholic Online on Facebook


Follow Catholic Online on Twitter and get News and Product updates.

Follow us on Twitter