Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

5/10/2013 (1 year ago)

Catholic Online (www.catholic.org)

Magazine ads push hyper-masculine ideal, leading to violence against women, researchers says

If there's a sex crime, an otherwise innocuous advertisement for shaving cream is somehow responsible. Analyzing 527 print ads from popular U.S. men's magazines, such as Wired, Maxim and Golf Digest, researchers at the University of Manitoba in Winnipeg, Canada now say that "macho" advertising could trigger anti-social behavior in young males.

Results showed that a significant number of the advertisements portrayed or promoted one or more component of hyper-masculinity, defined as: Toughness, violence, dangerousness and calloused attitudes toward women and sex.

Results showed that a significant number of the advertisements portrayed or promoted one or more component of hyper-masculinity, defined as: Toughness, violence, dangerousness and calloused attitudes toward women and sex.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

5/10/2013 (1 year ago)

Published in Marriage & Family

Keywords: Hyper-masculine, print afvertisements, attitudes, violence


LOS ANGELES, ca (Catholic Online) - They found that 56 percent of the images depicted "hyper-masculine" ideals, which in turn encourages readers to adopt violent or sexually aggressive tendencies.

Playboy, Maxim and Game Informer magazines promoted the hyper-masculine image most aggressively with their ad space. Golf Digest and Fortune contained the least offensive content.

Young, lower-income, and less-educated males were most likely to be influenced by what they saw. "Young men are still learning appropriate gender behaviors, and their beliefs and attitudes can be subtly shaped by [media] images," they explained.

Age and maturity doesn't escape the influence of these ads, as sexist ads may help reinforce negative thoughts among older readers.

AS published in the science journal Sex Roles, the study took into account 2007 or 2008 issues of Playboy, Field and Stream, Game Informer, Maxim, Esquire, Wired, Fortune and Golf Digest magazine.

"The widespread depiction of hyper-masculinity in men's advertising may be detrimental to both men and society at large," lead study author Megan Vokey said.

Results showed that a significant number of the advertisements portrayed or promoted one or more component of hyper-masculinity, defined as: Toughness, violence, dangerousness and calloused attitudes toward women and sex.

Vokey said she was concerned how these help to normalize unsocial practices. Previous research has linked hyper-masculinity to problems including drug use, violence towards others and dangerous driving.

Not the first piece of research into how men are affected by media messages, a study in 2008 found that male participants exposed to pictures of muscular men were more likely to feel dissatisfied with their own bodies.

"The widespread depiction of hyper-masculinity in men's advertising may be detrimental to both men and society at large," Vokey concluded.


---


Pope Francis: end world hunger through 'Prayer and Action'


Copywriter 2015 - Distributed by THE NEWS CONSORTIUM

Pope Francis Prayer Intentions for March 2015
Universal:
Scientists: That those involved in scientific research may serve the well-being of the whole human person.
Evangelization: Contribution of women: That the unique contribution of women to the life of the Church may be recognized always.


Rosaries, Crosses, Prayer Cards and more... by Catholic Shopping .com


Comments


More Marriage & Family

Woman's 'instincts' miraculously save husband's life Watch

Image of Nicole and Scott Mayhew

By Talia Ramos (NEWS CONSORTIUM)

Nicole Mayhew went home immediately after experiencing a bugging feeling that her husband was in trouble. Scott Mayhew was pinned under their Ford Explorer and had been yelling for help which no one apparently heard. She arrived home right on time to save him from ... continue reading


WHO IS THAT? Mysterious 'ghost child' appears in couple's wedding photo Watch

Image of Denis' wife, Christiana had been using it as her profile picture on Facebook before a friend pointed out the ghostly face hidden between them.

By Catholic Online (NEWS CONSORTIUM)

If a picture is worth a thousand words, some elements of a picture become known only long afterwards. A couple in Virginia had the fact pointed out to them that a macabre "photo bomber" lurks on their favorite wedding photo. The person appears to be a child, a ... continue reading


When culture no longer cares about marriage, family, everyone suffers, Pope says Watch

Image of The second of two talks on the complementary nature of men and women, Pope Francis says that the Book of Genesis shows how God created the heavens and earth, and then a special creature made in his likeness to care and watch over the earth.

By Catholic Online (NEWS CONSORTIUM)

Pope Francis, in a homily earlier this week said that a culture that does not value "the stable and life-giving covenant between a man and woman is certainly a loss for everyone. We must bring honor back to marriage and the family." LOS ANGELES, CA (Catholic ... continue reading


Criminal family raises money for daughter's fake terminal illness Watch

Image of Neighbors alerted police officials of suspicious GoFundMe page.

By Talia Ramos (NEWS CONSORTIUM)

After a family falsely claimed their three-year-old daughter suffers from a dangerous heart disease, a family friend posted a page on the GoFundMe website for their support. The family trio from Marietta, Georgia is now arrested and faces charges of felony conspiracy. ... continue reading


Mother murdered and baby abducted after Indiana woman poses as social worker Watch

Image of Jones' family members stated Jones told them she had been pregnant with twins and one died.

By Atarah Haely (NEWS CONSORTIUM)

Horrific reports have come out that a woman, claiming to be a social worker, went to an apartment in Indiana where a newly-born child and her mother resided, with means to take the baby away. However, the woman was found to have never even worked in the child-welfare ... continue reading


Toddler's vivid nightmares suggest mother's death was not an accident Watch

Image of Natali Castellanos-Tyler was killed in what originally was believed to be a single-car car accident.

By Atarah Haely (NEWS CONSORTIUM)

Natali Castellanos-Tyler was involved in a single car accident after losing control of her Ford explorer and hitting a tree that resulted in her death, according to police back in February. However, her husband has observed their young daughter screaming about a ... continue reading


New breast cancer cases in the U.S. predicted to double by 2030 Watch

Image of

By Talia Ramos (NEWS CONSORTIUM)

Recent government research projected an increase of new breast cancer cases up to 50 percent by 2030, as well as a change on its age distribution. The current statistic is one in every eight women will develop the disease during her lifetime. The surge will definitely ... continue reading


Elementary school under fire for transgender kindergarten lesson Watch

Image of Jazz Jennings grew up transgender and turned her story into a children's book.

By Nikky Andres (NEWS CONSORTIUM)

Allowing young kids to read books about something controversial is considered by most as one aggressive move. Recently, in Mitchell Primary School, school officials publicly stated their apology for allowing kindergarten through third grade students to read a book ... continue reading


Inside the rebellious mind: MRI scans record teenagers' brain activity when trying to rebel and separate from parents Watch

Image of

By Atarah Haely (NEWS CONSORTIUM)

A new study suggests that rebelliousness is triggered with teenagers' desire to separate from their parents in pursuing individuality. With the use of Magnetic Resonance Imaging (MRI), psychologists were able to track the brain activity of 22 teenagers responding to ... continue reading


Crazed father's attempt at suicide in hospital led to an unexpected 'miracle' Watch

Image of

By Talia Ramos (NEWS CONSORTIUM)

A father went inside the hospital armed with a 9mm handgun with a plan to kill himself if his son died. George Pickering, 59, was going to commit suicide in order to die with his son, after the doctors told him he was already brain dead and would be pulled off life ... continue reading


All Marriage & Family News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Daily Readings

Reading 1, Acts 11:1-18
1 The apostles and the brothers in Judaea heard that ... Read More

Psalm, Psalms 42:2-3; 43:3, 4
2 I thirst for God, the living God; when shall I go ... Read More

Gospel, John 10:1-10
1 'In all truth I tell you, anyone who does not enter ... Read More

Saint of the Day

Saint of the Day for April 27th, 2015 Image

St. Zita
April 27: St. Zita was born into a poor but holy Christian family. Her ... Read More

Inform, Inspire & Ignite Logo

Find Catholic Online on Facebook and get updates right in your live feed.

Become a fan of Catholic Online on Facebook


Follow Catholic Online on Twitter and get News and Product updates.

Follow us on Twitter