A news channel cannot subsist on news alone: Radical changes coming to CNN
By Catholic Online (NEWS CONSORTIUM)
12/4/2013 (3 years ago)
Catholic Online (www.catholic.org)
After a great deal of thought, CNN Worldwide President Jeff Zucker has decided that his news channel definitely needs to shake it up. To this end, he is planning broader changes for the network. Some of the changes will not sit well for those who have made CNN their go-to station for news.
Jeff Zucker says he wants the network to attract "viewers who are watching places like Discovery and History and [National Geographic] and A&E.
LOS ANGELES, CA (Catholic Online) - Zucker, in his first one-on-one interview since taking the reins, now says he wants news coverage "that is just not being so obvious." He wants coverage with more of "an attitude and a take.
"We're all regurgitating the same information. I want people to say, 'You know what? That was interesting. I hadn't thought of that,'" Zucker said. "The goal for the next six months, is that we need more shows and less newscasts."
Zucker says he wants the network to attract "viewers who are watching places like Discovery and History and [National Geographic] and A&E.
"People who traditionally just watch the cable news networks [are] a great audience," he said. "I'm not trying to alienate that audience. But the overall cable news audience has not grown in the last 12 years, OK? So, all we're doing is trading [audience] share. . We also want to broaden what people can expect from CNN."
Backing up his claims, he points out that the top-rated show on CNN is now "Anthony Bourdain: Parts Unknown," a travel-adventure show featuring the celebrity chef. He says his formula has finally been accepted "because people have seen the results."
From here on out, more series and films not news related will be ran in prime-time: "Yes, there will be more and, yes, they will not just be on Sundays.," he said. "I think it will expand past just the weekends, and so there's a little piece of news for you . This is a prime-time play. It's too expensive to confine it to weekends."
Changes coming to CNN staples, such as HLN, the former Headline News will be "rethought, re-imagined, and re-branded."
Is this tinkering with something that works? Zucker says that HLN "really just had a great year from an audience standpoint," he said, but: "it's not as strong a business proposition, and it's not really what advertisers are looking for. If we wanted to be in the court business, Time Warner would have kept Court TV."
Veteran TV executive Albie Hecht is set to lead the changes at HLN. "His mandate is to figure out the white space for yet another cable news network in a world where headlines are ubiquitous on whatever mobile device you choose to use," Zucker says.
He's confident that the changes will bring about desirable results. "In five years," Zucker continued, "mobile video consumption with three little red letters called CNN is what the future looks like. I think that there are three incredible brands in the news and information space. I think ESPN owns sports, I think the Weather Channel owns weather, and I want CNN to own news and information in the global digital video space."
Copyright 2017 - Distributed by THE CALIFORNIA NETWORK
Pope Francis Prayer Intentions for APRIL 2017
Young People. That young people may respond generously to their vocations and seriously consider offering themselves to God in the priesthood or consecrated life.
It's only been out for a few weeks, but that's enough time for "13 Reasons Why" to have become the latest teenage Netflix binge craze. ... continue reading
Netflix has changed the world with its streaming model of delivering video on demand to consumers. Each week, Netflix releases new content ... continue reading
National Geographic has set out to discover who God truly is and how the Almighty affects the lives of His followers. LOS ANGELES, CA ... continue reading
The EWTN Global Catholic Network has joined the Susan B. Anthony List to create a half-hour weekly program titled "EWTN Pro-Life Weekly." ... continue reading
Should the rich be made to pay their fair share? Let's starts with the nine MSNBC pundits with tax liens Watch
MSNBC is what you watch if you enjoy hearing how the rich need to pay their fair share. But if you want to see the rich who need to pay ... continue reading
by Catholic Online
- Enter Into Intimate Communion with Christ: It's the Only Way to Live
- Pope Francis arrives in Egypt with powerful message HD Video
- Daily Readings for Saturday, April 29, 2017
- St. Catherine of Siena: Saint of the Day for Saturday, April 29, 2017
- Daily Reading for Tuesday, May 2nd, 2017 HD Video
- Deacon Keith Fournier: Road to Emmaus - Jesus Walks with Us on the ...
- Catherine of Siena: We Need Saints for this Missionary Age
- Daily Reading for Monday, May 1st, 2017 HD
- Daily Reading for Sunday, April 30th, 2017 HD
- Day 9 - Novena for Workers, the Unemployed and Underemployed HD
- Day 8 - Novena for Workers, the Unemployed and Underemployed HD
Copyright 2017 Catholic Online. All materials contained on this site, whether written, audible or visual are the exclusive property of Catholic Online and are protected under U.S. and International copyright laws, © Copyright 2017 Catholic Online. Any unauthorized use, without prior written consent of Catholic Online is strictly forbidden and prohibited.