VATICAN CITY (Catholic Online) - As eager and long time participants in what Pope Benedict XVI calls the the new digital "agora" - a Greek word which referred to the central palce in a City where the public would gather to communicate - made possible by social media, Catholic Online is pleased to present the full text of the Holy Father's message on this World Communications Day below.

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Dear Brothers and Sisters,

As the 2013 World Communications Day draws near, I would like to offer you some reflections on an increasingly important reality regarding the way in which people today communicate among themselves. I wish to consider the development of digital social networks which are helping to create a new "agora", an open public square in which people share ideas, information and opinions, and in which new relationships and forms of community can come into being.

These spaces, when engaged in a wise and balanced way, help to foster forms of dialogue and debate which, if conducted respectfully and with concern for privacy, responsibility and truthfulness, can reinforce the bonds of unity between individuals and effectively promote the harmony of the human family. The exchange of information can become true communication, links ripen into friendships, and connections facilitate communion. If the networks are called to realize this great potential, the people involved in them must make an effort to be authentic since, in these spaces, it is not only ideas and information that are shared, but ultimately our very selves.

The development of social networks calls for commitment: people are engaged in building relationships and making friends, in looking for answers to their questions and being entertained, but also in finding intellectual stimulation and sharing knowledge and know-how. The networks are increasingly becoming part of the very fabric of society, inasmuch as they bring people together on the basis of these fundamental needs. Social networks are thus nourished by aspirations rooted in the human heart.

The culture of social networks and the changes in the means and styles of communication pose demanding challenges to those who want to speak about truth and values. Often, as is also the case with other means of social communication, the significance and effectiveness of the various forms of expression appear to be determined more by their popularity than by their intrinsic importance and value. Popularity, for its part, is often linked to celebrity or to strategies of persuasion rather than to the logic of argumentation.

At times the gentle voice of reason can be overwhelmed by the din of excessive information and it fails to attract attention which is given instead to those who express themselves in a more persuasive manner. The social media thus need the commitment of all who are conscious of the value of dialogue, reasoned debate and logical argumentation; of people who strive to cultivate forms of discourse and expression which appeal to the noblest aspirations of those engaged in the communication process.

Dialogue and debate can also flourish and grow when we converse with and take seriously people whose ideas are different from our own. "Given the reality of cultural diversity, people need not only to accept the existence of the culture of others, but also to aspire to be enriched by it and to offer to it whatever they possess that is good, true and beautiful" (Address at the Meeting with the World of Culture, Bélem, Lisbon, 12 May 2010).

The challenge facing social networks is how to be truly inclusive: thus they will benefit from the full participation of believers who desire to share the message of Jesus and the values of human dignity which his teaching promotes. Believers are increasingly aware that, unless the Good News is made known also in the digital world, it may be absent in the experience of many people for whom this existential space is important.

The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people, especially the young. Social networks are the result of human interaction, but for their part they also reshape the dynamics of communication which builds relationships: a considered understanding of this environment is therefore the prerequisite for a significant presence there.

The ability to employ the new languages is required, not just to keep up with the times, but precisely in order to enable the infinite richness of the Gospel to find forms of expression capable of reaching the minds and hearts of all. In the digital environment the written word is often accompanied by images and sounds. Effective communication, as in the parables of Jesus, must involve the imagination and the affectivity of those we wish to invite to an encounter with the mystery of God's love. Besides, we know that ...