The Future History of Facebook
Beloved today, Facebook may prove infamous tomorrow.
What will the future history of Facebook be? The legendary social networking site is inching its way to one billion worldwide users. In America, the website is becoming as ubiquitous as the internet itself, and soon the company will generate billions with its initial public offering (IPO). Despite this, it would be foolish to assume that Facebook is forever. What might its legacy be in a hundred years?
Free and always will be... sort of.
And that's the catch.
You see, Facebook's users are more than users, they're the company's product. Each profile contains dozens of bits of information defining each user as a consumer with particular likes and interests. Based on this, Facebook sells user profiles to advertisers who pay premium fees to place their ads before their most likely customers. Even status updates are quietly gleaned for information.
Want to test it out? Put a couple of status updates about dogs in your newsfeed. Then watch dogs appearing in the ads on the side of your pages and in other activity.
And while Facebook has always been "free" to use, (and always will be according to the website's tag line on the login page) it's not free at all. After all, the only thing that's ever free is the cheese in the mouse trap.
What is Facebook costing users? Their privacy.
However, it is this aggregation and sharing, coupled with mass adoption, that will make Facebook the stuff of infamy in years to come.
Someday, when Facebook has evolved past all recognition (or gone extinct), historians will look back on the service as the icon that finally eliminated the last vestiges of consumer privacy.
Facebook certainly isn't the first to profile users and aggregate data for profit. However, they are by far the largest in history. Additionally, an entire generation of consumers is now painfully aware that in the world of business, your profile is a coveted commodity.
New polls taken ahead of Facebook's imminent IPO show that the public does not trust Facebook and they feel the social networking giant is overvalued and overrated. The cynicism runs deep and grows with age. An Associated Press - CNBC poll found that while 59 percent of adults under 35 think the IPO is a good buy, only 39 percent of senior citizens feel the same.
Also, 46 percent of those same participants feel Facebook is a passing fad.
This naturally flies in the face of the very real statistic that Facebook now accounts for more than 14 percent of all internet use, according to comScore.
Still the naysayers have history on their side. Geocities, Friendster, MySpace, have all gone the way of the dodo after quick rises to the top. Today, Facebook faces challenges from Google+ and Pintrest, among others. Also, the great marketplace of ideas - the web itself, is changing. The internet is now giving way to mobile and websites are feeling the pinch. Mobile applications, not websites are all the rage today. Facebook evolved as a website and was a relative latecomer to mobile. And last week, Google+ unveiled a new look that's very visual in its appeal and designed to offer users an experience much different from the vaunted Facebook.
In any case, Facebook has all the hallmarks of a fad, and the public is fickle. Just like tulip mania in Holland (1636-1637), a new wave of "Facebook mania" may wash over Wall Street. However, in its wake may be a jaded public, disaffected investors, and the cold judgment of history. Investors may find Facebook lovable, but something tells me that history will have a different view.
Marshall Connolly is a contributor to Catholic Online with a degree in history and a background in marketing and business.
© 2012, Distributed by NEWS CONSORTIUM.
- - -
Pope Benedict XVI's Prayer Intentions for January 2013
General Intention: The Faith of Christians. That in this Year of Faith Christians may deepen their knowledge of the mystery of Christ and witness joyfully to the gift of faith in him.
Missionary Intention: Middle Eastern Christians. That the Christian communities of the Middle East, often discriminated against, may receive from the Holy Spirit the strength of fidelity and perseverance.
Keywords: Facebook, internet, mobile, Google+, future, history, Marshall Connolly, marketing, tulip mania
Rate This Article
Leave a Comment
More Technology News
- Navy dolphin discovers ancient naval torpedo
- Maybe climate change isn't so bad after all? Study shows prehistoric humans benefitted technologically from climate change
- California teenager invents device that can charge cell phone in 20 seconds - flat
- MULTIVERSE DISCOVERY - First solid proof of other universes besides ours
- Comet ISON may spark unprecedented meteor shower
- 'May God's love be with you' - First music video made in space!
- Online retail giant Amazon begins virtual coin collection
- Windows 8 goes sour as company announces U-turn
- Solar cataclysm! Sun threatens Earth with possible geomagnetic storm
- Fr. Paul Schenck: Finding Living Faith on Catechetical Sunday
- The Movie Yellow: Incest as 'Normal' and Cassavates's Slides Into the World of Woes
- The Chicago School Teachers Strike Reveals the Need For School Choice
- The Sexual Barbarians and the Dissolution of Culture
- The Happy Priest Challenges Us to Ask: Who is Jesus to Me?
- Michael Coren on Canadian Public Schools: Teachers, leave those kids alone
- We Cannot Ignore Our Consciences: Cardinal Dolan On Religious Liberty
- In the Face of Danger, Successor of Peter Travels to Lebanon as a Messenger of Peace
- Reflections on the Dignity and Vocation of Women: Who or What?