The cutting edge business model that can save you millions
Computing world falls in behind TheHUB Company
ERM enables firms like Catholic Online to manage virtual offices and more effectively leverage their relationships. ERM can also free employees from cubicles and wired networks which improves morale and the bottom line.
1975, computers in: 2012, computers out
The recent movement, which has kicked off in only the past few years, will shift tens of billions of dollars out of the hands of large established firms such as Microsoft and Oracle to smaller, more nimble firms.
These changes are being brought about by the confluence of two trends in computing. The first is cloud computing, and the second is consumerization.
Cloud computing is rapidly catching on in business as firms learn they can save millions in overhead by using the cloud. No longer do firms need to maintain banks of servers and small armies of IT staff to attend them. Now, they can store and back-up their data in the cloud, save the worry of catastrophe, and save on the costs and hassle associated with maintenance. In an economy of increased competition and shrinking profits, such moves mean quick, critical boosts to the bottom line.
Consumerization is the shift of power from IT departments to employees. Increasingly mobile and connected, employees are no longer content to remain at the mercy of IT departments. Instead, employees are taking their work to go, saving time and space for their firms. As part of that change, they are now insisting that employers support them in their mobile offices and cost conscious employers are all too happy to oblige.
Employees are also demanding that applications become increasingly user-friendly, and they are turning their nose up at applications that require entire classes to use. Consumers are used to programs like Facebook, Gmail, and Google+, all heavily integrated, user friendly, and cloud-based.
As savvy managers clue-in to these trends, they are supporting them by moving their work to online platforms that allow mobile access to critical data and enable relationship management on the fly. Such changes bring savings, freedom, and flexibility to the workplace.
What to do?
Analysts suggest that brick-and-mortar establishments find an enterprise computing firm, and quickly. Finding a scalable solution is both possible and essential. Indeed, as the business landscape shifts with the economy and developments in technology, any business that rests on its laurels risks being left behind in the blink of an eye.
If you think it doesn't make any difference, think again. Corporations that were early adopters of computer technology in the 1970's often had a distinct advantage over less tech-savvy firms. This time however, ERM isn't as intimidating or expensive as computers appeared back then, so implementation of ERM technology is rapidly occurring. In many cases, firms are finding that their employees already have some familiarity with using cloud services and with digital relationship management thanks to their use of popular applications such as iCloud and Facebook.
Large corporations like Apple and HP have already started their transition. Earlier this year, HP ruffled feathers when it announced they would start developing enterprise computing solutions, mostly because few people saw the revolution coming. However, just mere months later, everybody is seeing it at once. Their strategy shift, signaled by Apotheker last summer and ridiculed by investors, is now being espoused by Whitman and HP's board.
Apple has done well, having already implemented the iCloud service for individuals. Amazon has also worked to reposition itself in the market and continues to do so as they develop applications for consumers. Both companies have reliable models (iTunes, Amazon.com virtual bookstore) that can be converted, with some challenge, into ERM systems.
Other companies, such as Box.net, Zendesk, Workday, and Yammer are starting up in an effort to capitalize on the new market, but they are literally building their systems from the ground up.
Despite the rush to cash in on the convergence of these trends, at least one efficient firm has catered to business customers for the past three years, well ahead of the curve. California-based TheHUB Company gets high marks for foresight and for specializing in scalable enterprise relationship management.
Their signature suite, TheHUB, was perfected as early as 2009 and quietly serves several large-name clients including the Republican National Committee, Catholic Online, and one of the world's largest gaming companies.
Catholic Online is their showcase client, and uses TheHUB to manage over 5 million pages of content, 3-4 million monthly visitors, and an international staff that provides a wide variety of news, media content, and business assets to the company. Despite their expansive coverage, overhead in the for-profit firm remains surprisingly low, all because the Catholic Online was able to trendspot successfully and set itself up for success as an early adopter of ERM software.
New clients are approaching TheHUB Company for their experience and to implement their scalable ERM software in the one right way, the first time, leery of taking risk with unproven start-ups. There's something to be said for first-in market advantage.
As ERM becomes the new indispensible tool of businesses around the world, experts predict that it will provide streamlined operations and new profits at a time when many businesses are struggling to improve.
The business world is at a threshold, and one thing is for certain: ERM is the future. What computers did for the world of business in 1975, ERM will do for tomorrow.
More to come...
© 2011, Catholic Online. Distributed by NEWS CONSORTIUM.
- - -
Pope Benedict XVI's Prayer Intentions for January 2013
General Intention: The Faith of Christians. That in this Year of Faith Christians may deepen their knowledge of the mystery of Christ and witness joyfully to the gift of faith in him.
Missionary Intention: Middle Eastern Christians. That the Christian communities of the Middle East, often discriminated against, may receive from the Holy Spirit the strength of fidelity and perseverance.
Keywords: Enterprise Relationship Management, ERM, TheHUB Company, cloud, consumerization, cloud computing
Rate This Article
Leave a Comment
More Technology News
- Navy dolphin discovers ancient naval torpedo
- Maybe climate change isn't so bad after all? Study shows prehistoric humans benefitted technologically from climate change
- California teenager invents device that can charge cell phone in 20 seconds - flat
- MULTIVERSE DISCOVERY - First solid proof of other universes besides ours
- Comet ISON may spark unprecedented meteor shower
- 'May God's love be with you' - First music video made in space!
- Online retail giant Amazon begins virtual coin collection
- Windows 8 goes sour as company announces U-turn
- Solar cataclysm! Sun threatens Earth with possible geomagnetic storm
- Fr. Paul Schenck: Finding Living Faith on Catechetical Sunday
- The Movie Yellow: Incest as 'Normal' and Cassavates's Slides Into the World of Woes
- The Chicago School Teachers Strike Reveals the Need For School Choice
- The Sexual Barbarians and the Dissolution of Culture
- The Happy Priest Challenges Us to Ask: Who is Jesus to Me?
- Michael Coren on Canadian Public Schools: Teachers, leave those kids alone
- We Cannot Ignore Our Consciences: Cardinal Dolan On Religious Liberty
- In the Face of Danger, Successor of Peter Travels to Lebanon as a Messenger of Peace
- Reflections on the Dignity and Vocation of Women: Who or What?
Atheists can go to heaven
Francis: All people are redeemed through Jesus
Died in other's arms
Two third graders were inseperable in life, death
Finding shelter again
Somali refugees now forced to flee Syria
Less teen Hispanic moms
Decline in teenage birth rates acute in Hispanics
L.A.'s first Jewish mayor
Garcetti is of Hispanic, Italian, Jewish descent
U.S. drone policy is scandalously indiscriminate
Friend of bomber admits to additional murders
Diseases strike Africa
Cholera, measles imperil children on continent
Sick of deception
Democrat threatens IRS with special prosecutor
Strides being made
AIDS/HIV-related deaths dropping in Africa
Juan Williams denounces investigations of reporter
Recovering from attack
Man doing well after cannibal attack
Cup of tea for thee
Chamomile found to have anti-cancer agent
Fourth scandal brewing?
Did secretary wrongly solicit for organization?