The Catholic Online Video Channel provides a powerful advertising tool and strategy to advertisers who are looking to influence customers at the immediate point of sales. If the advertising goal includes communicating product benefits and features to online shoppers at the exact time and place they're actively considering a purchase, video product tours are not only the most effective, but the most cost-effective media buy a advertiser can make.

Advertising Benefits:

• More than 90% of consumers research products online prior to purchasing them and prefer relevant and informative visual aides.
• Online product videos are a key point of influence in purchase decisions.
• Video elevates the ad beyond a static "picture and a paragraph".
• Advertisers can sway consumers when it matters most - in the act of shopping.
• There is a 12% to 30% increase in online purchase conversion rates among shoppers who view a video product to tour compared to those who do not.
• Video is effective because viewers opt-in, content is relevant to the viewers - resulting in an uplift to sales conversions.
• Video product tours can be implemented throughout Catholic Online Channels - bringing the advertiser more interactive and influential with their audience.

Channel Features:

An exclusive Catholic Online Video Channel, and the ability to target video related Catholic Online Channels.

• Qualified organizations are able to have their own channel.
• Ability to create online product video with sound an moving images.
• Availability of static ad placement to compound your video presence.
• Easy upload and helps for video placements.
• Ability to add text, URL links, keywords & video searches, and latest video search.
• Ability to view videos by Recently Added, Most popular, COL I-Reports, and Channels.
• Availability of Newsletters to stay in touch with those of like-minded issues, concerns, and interest.