Catholic Online - Services

Why Advertise with Catholic Online

10 Reasons to Advertise with Catholic Online

Relevance & Frequency. In their recent “Faith Online” survey, Pew Internet Research Center states:
“Nearly two-thirds of online Americans use the internet for faith-related reasons. The 64% of Internet users who perform spiritual and religious activities online represent nearly 82 million Americans.”

Catholic Loyalty & Credibility. As THE largest Catholic News and Services Portal in the world, with over 20 years of dedicated experience serving Catholics, we have unprecedented, exclusive credibility within the Catholic community.

Our readers are extremely loyal, and they trust Catholic Online to deliver fact-based, faith-informed news and information every day. We have over 250,000 dedicated, registered e-mail subscribers reading our outbound communications every month.

The credibility of our brand extends to our advertisers. 59% of web users agree that online advertising is more believable when it is delivered from a trusted source.

Catholic Online is THE choice for the eyes of the Catholic world!

Targeted. Catholic Online delivers geo-targeted banner ads and e-mail blasts to our database of Catholic viewers on a local level. When you advertise with Catholic Online, you can deliver a customized, targeted message to Catholics, specific to their local community.

Catholic Online is THE centralized, online source providing banner ads and print ads at the local level to all 187 Diocese in the United States. In partnership with these Diocese, Catholic Online offers print ads in all 187 Diocesan Newspapers to complement our online advertising, adding a readership of over 20 Million Catholics!

Best on the Web. 55% of retailers surveyed by the Newspaper Association of America report that News sites are more efficient in helping them meet their marketing goals, as compared with other sites.

Content. Catholic Online is incredibly content rich. In the past year we have published over 20,000 news articles and over 3,200 feature articles.

We now partner with over 80 Diocese as content providers, and we are a preferred partner with over 25 of the leading Catholic publications worldwide as content providers.

Our News Portal includes International, National and Local News.

Our Finance Channel provides financial education and news to the Catholic community helping to integrate principles of faith with practical money management.

Catholics are an affluent, influential group who desire to achieve excellence in all matters of money management. Through our Stewardship Times Newsletter, we provide educational content related to credit management, investment choices, wise purchasing options, insurance and legacy development strategies.

Our Home & Family Channel features stories and content about Parenting, Living Faith, family activities, marriage & wedding, home & food, raising successful kids, dealing with teens and many other faith based family topics.

Our Arts & Entertainment Channel covers write-ups, reviews and insights on movies, music, television and books. If it's in the popular media, it's on Catholic
Online!

Demographics. The Catholic Online audience is an affluent, influential, well-educated, at-work audience.
Catholic Online Traffic Statistics

Unique users 125,000 Daily Total visitors 2.75 million Monthly Average Page Views 18.4 million Monthly Average	Average Monthly Visits: 17 minutes Average Length of Visit 250,000+ Email Subscribers	Gender: Male 48% Female 52%	Age: 18-49 58% 25-54 72%
Household Income: $50,000-74,999 20% $75,000-99,999 44% $100,000+ 15%	Education: Bachelor's Degree 32% Post Graduate 19%	Profession: Executive or Managerial 22% Professional 19%

While our page-view numbers compare favorably with the large secular news and information sites, our audience reflects a very specific, targeted demographic that is impossible to target through other sources.

As Catholic Online is a portal for all things Catholic, specific statistical demographic data for each page content market has not been defined. Therefore, we must look to the broader research studies to understand the Catholic market.

The demographics of the Catholic Community that reads Catholic publications or views Catholic media are well defined (Source: Simmons Market Research):

27.4% work in professional or management positions versus 17.4% for the national average
23.3% have annual medium incomes of $60,000 or more
8 out of 10 own their own home
8 out of 10 travel domestically each year
They are 5.5 times more likely than the public at large to retain financial planning services
They have a $108,000 average investment portfolio of equities

The demographics of the Catholic Community that specifically buys publications that focus on news from a Catholic perspective, such as the “Catholic Review” are as follows:

166% more likely to have household incomes over $150,000
158% more likely to be college graduates
228% more likely to be in Owner/GM/Partner/VP/CEO career position
154% more likely to have active savings accounts
313% more likely to make internet purchases
200% more likely to dine out regularly

Pew Research Center, an Internet research think tank, has extensive surveys that reinforce in greater detail the affluence, education and mindset of those that utilize the Internet to collect their news and reinforce their faith. For more information, go to Pewresearch.org.

Audience. According to Research.net, Internet advertising ranked above all other media among “C-Level” executives (CEO, CMO, CFO) when asked:
- “Where I prefer to learn about new products”
- “Where I prefer to receive information about companies”
- “Where modern, up-to-date brands advertise”
This audience is less influenced by passive media such as radio and television. The Internet is the #1 medium during the day to reach your customers. And if you want to reach the 64 Million Catholics in the U.S., Catholic Online is the #1 Portal to choose.

Important facts to consider:
- Over 70% of online news readers shop online, as compared with 49% of general surfers.
- 79% of Catholic Online readers have an income of $50,000 or more per year.
- 50% of online news readers have spent more than $500 online within the last 6 months, and 63% of online newspaper readers prefer to find out about new products through the Internet.
Our audience is not just Catholics; they are Catholic leaders and influence centers, demographically described as committed to church, family and their communities. Because we are the number one trusted news portal for all things Catholic, any significant news in the U.S. – or around the world – drives our viewership dramatically.

Repetition. 65% of online news readers also read the print newspaper, creating powerful repetition for your marketing message when you combine Catholic Online advertising with other vehicles in your marketing campaign.

Quality & Value. When you advertise with Catholic Online, your message is seen by millions of targeted Catholic families consistently on a monthly basis, with spike viewings exceeding 1,000,000 daily, and a daily average of 600,000 targeted, Catholic viewings.

If you want to reach Catholics, Catholic Online is THE provider to choose. We offer:
- Progressive advertising opportunities in text or HTML ad format
- Campaign pricing sensitivities
- Continuous monitoring
- Attentive customer service
- BONUS: Free Advertising – we offer all first-time advertisers a “get acquainted bonus” to introduce your business to our viewers.
If you want Catholic families to recognize your product or service, Catholic Online is the most cost-effective method of targeting this market!
Our new On Demand News Service, Catholic on Demand, provides organizations and publishers at the Parish level real-time, on demand access to our entire news archive on a per-article basis, making Catholic on Demand the leading wire service of the Catholic world.

Sources: Online Publishers Association MORI Research Newspaper Association of America Simmons Market Research Pew Internet Research

Advertising Opportunities

Target Your Audience

COL allows you to target your audience through several effective methodologies. Our Customer Service Representatives will assist you in designing a campaign to deliver your message via Ads and/or Text. Your Options Include:

Banner Advertisements - Through our Banner Ad placements, you have the ability to control some of the most valuable advertising space on Catholic Online.

E-mail Blast Campaigns - As an advertiser, you can reach a highly qualified audience in a contextual environment that guarantees total share of voice for your marketing message. Our lists are 100 percent permission based ensuring your ads are viewed by an active and engaged audience.

Advertorials - Become an integrated part of a reader's experience on Catholic Online and have the opportunity to carry a message throughout a user's complete experience on the site from beginning to finish.

Channel Listings - With exclusive ownership of advertising space within the feature's window, advertisers are guaranteed 100% share of voice.

COL Shopping Mall Placements - Placing your ad a description and link to your website is a great way to drive traffic to your e-commerce website for consumer purchases.

COL Business Directory - Target your views at the National and or State level with Business Directory placement of your advertisement.

COL Pop Under - This high impact advertising placement can be contextual or demographically targeted. This advertising position is ideal for building brand awareness.

Advertising Specifications

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Why Advertise with Catholic Online