Advertiser FAQ
Creative Details:
Q: Do you provide me with graphic ads?
A: You will have to supply your own graphic ads.
Q: What if I don’t have any graphic ads?
A: There are companies that you can hire to build you a graphic ad. Tip: Contact the people that made your website. They usually have on file all of your logos, pictures, images, color schemes, etc.. You can give them the ad specs and let them know what message (what you want the ad to say) and they can put something together.
Q: I’m pretty Internet savvy. What are the most common programs to start to make graphic ads (.gif’s, or jpg’s) ?
A: The most common programs are Photoshop, Fireworks and ImageReady.
Q: In your opinion what components make a good banner ad?
A:A quality ad will usually contain three main elements. First, the Benefit of your product, service, or cause. What does it do for them? Second, Quality Imagery really draws the viewers eyes, especially if you have a product or gift for sale. And Finally, the most important element that usually gets overlooked is a Call To Action. A call to action is something that triggers a response, Act now, free shipping, limited supply, the perfect Mothers Day Gift, Click Here.
Q: Do you accept Flash File Ads?
A: Yes, There are special requirements for a proper flash ad. Please visit: http://www.openx.org/docs/2.0/userguide/advanced-flash-banners
Q: How do I make a e-mail blast page?
A: Please see our tutorial: http://www.catholic.org/services/advertising/af_email.php
Q: What are the components of an affective e-mail blast?
A: A quality ad will usually contain three main elements. First, Attention – This will usually come from the message on the subject line. Second, Information – you want to quickly relay the information/benefits of your particular, subject, product, or service. This is the part where most people provide too much information losing the recipients interest before they get to the action portion of the message. Action – this is the component right after the information that is a ‘call to action’ meaning. What do you want them to do? shop now, register for a free informative DVD, submit their e-mail address for follow up, call me, e-mail me, etc…
Q: Can I change my Banner Ads or Click-thru url destination?
A: Yes, just follow the instructions on your welcome aboard letter. (should be the bottom half of the thank you/welcome aboard letter.)
General Ad Campaign
Q: What are the benefits of Online advertising compared to print, mailings, or traditional marketing methods
A: With the online marketing model just about everything is traceable. You will be able to find out how many people saw your ad, clicked on your ad and went top your website, and then bought something on your website. You can develop and X-Y-Z formula. X is the exposure to Catholic eyeballs . Y- Is the reaction of the viewer that clicked to go to your website. Z – Now that he viewer is on your website, did they buy? Over time you will be able to develop a winning matrix that will provide an outline for your success.
Q: How long should my ad campaign be?
A: It is a proven fact that sustained ad campaign far out perform crash course, time limited ad campaigns.
Q: Why can’t/shouldn’t I try it for just one month?
A: Most people who think they want to test a website ask for a short campaign time period. But in reality with the nature of a natural sales cycle, and timing playing a key roll in the sale. The best way to truly, accurately measure a websites effectiveness is with a sustained campaign.
Q: How quickly can Catholic Online Advertising get my campaign set up?
A: Catholic Online Advertising can launch a campaign within one business day if all materials have been received.
Q: What do your customers say about you?
A: Catholic Online Advertising customers are satisfied customers.
Q: Do you offer reporting?
A: Yes. Catholic Online Advertising offers accurate, reporting as an included service with every campaign.
Q: Where can I view the entire site list?
A: The entire site list is available upon request to Catholic Online.
Q: Do you Geo target?
A: Yes, we can geo target by country, state and metro. Your Catholic Online sales representative will be happy to discuss your geo-targeting objectives with you.
Q: Do you frequency cap?
A: Yes. Catholic Online Advertising maximizes the impact of your creative by restricting the number of times a specific ad can be served to the same user. Ads lose their impact when users are overexposed. Frequency capping gets better results by preventing overexposure.
Reporting:
Q: What is CPM pricing?
A: CPM is the price measuring model used on all high traffic website publications. CPM means cost per 1000. Whether you are talking about banner ads or e-mails the price simply means how much will that cost for 1000 particular banner ads, or outbound e-mails in that particular size, position, or run.
Q: What is an impression?
A: Regarding online marketing an impression is considered each Internet page that comes up for a viewer with your advertisement on it.
Q: How many people will see my ad?
A: The number of Catholic Online readers that will see you ad depends on the components of your ad campaign. Our sales staff will go over different option sto find the right package to meet your goals
Q: Why can’t I find my ad?
A: Our website is an extremely large website filled with thousands of different pages. So depending on your campaign level and share of voice your ads might be the reason. Ask Our customer service or sales team to help you find your ads.
Q: How do I get reporting for my banner ads, Shopping, bookstore, College listing, or e-mail marketing ?
A: Catholic online will give you the following reporting for each of the below areas of marketing:
- Banner ads – Our banner ad software will let you know the amount of impressions show, and the number of clicks each banner ad received
- Static areas – Shopping, bookstore, travel, college, vocations, will all be able to track the amount of clicks you ad gets in each targeted area.
- E-mails marketing reporting will show you the number of e-mails sent, how many were opened, and the number and location of each click-thru.
Q: How do I understand this banner click thru reporting?
A: Basically, divide the total clicks by the total number of impressions which will get you a click thru percentage
Q: How do I understand the Shopping/bookstore reporting?
A: The banner ad report will come with a guide to let you completely understand the exact areas, ads, and categories the potential clients is coming to your site from.
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