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OCP dives into social media, starting with Facebook
FREE Catholic Classes
September 28, 2010 - 9:37 PDT
FOR IMMEDIATE RELEASE
MEDIA ADVISORY
Media Contacts:
Erin McClellan, 503.460.5363, erinm@ocp.org
Kelcee Marcum, 503.460.5358, kelceem@ocp.org
September 28, 2010
OCP dives into social media, starting with Facebook
PORTLAND, OR (September 28, 2010) - Leading publisher of liturgical music and worship resources, OCP, has taken customer engagement and their commitment to service to a whole new level--Facebook.
Officially launched September 28, 2010, OCP's Facebook page (Facebook/OCPMusic) serves as a way for customers to communicate with the company--and each other--on a more personal level.
"There are over 500 million Facebook users, with a great number of them identifying as Catholic. Having a fan page lets us interact with them and engage them on a deeper level," says Mónica Rada, Marketing Manager. "Asking, 'how can we serve you better?' and listening to real-time responses allows us to embrace our audience and share OCP's collective identity of individual musicians, singers and worshippers."
Features of the page include: seasonal song suggestions from OCP experts, sound samples, the latest product releases, plus news and resources to help parishes learn, teach and implement the new Roman Missal. Fans of OCP can leave comments, meet and converse with each other and even post their own content.
In addition to allowing OCP to interact with their customers, the Facebook page is a platform for collaboration among partners in Catholic ministry around the world.
"As a non-profit Catholic company, unmatched service is at the heart of our mission," says John Limb, Publisher. "OCP's Facebook page is an extension of that service. Not only are we better able to connect one-on-one with the people and Church we serve; we are able to offer a place for them to meet, discuss ideas and share in resources--no matter where they are physically located."
Both Facebook users and non-users can read posted content and browse OCP's page. However, due to Facebook's general rules, commenting on OCP's wall or participating in activities like spiritual reflections or promotions is currently only available to fans.
Visit Facebook/OCPMusic to see how OCP's journey into social media supports their dedication to providing the finest music, worship resources and service to Christians around the world. For more information, contact Erin McClellan at 503-460-5363 or erinm@ocp.org.
About OCP
OCP, a not-for-profit publisher of liturgical music and worship resources in Portland, Oregon, has been in operation for more than 80 years. Worship programs produced by OCP are used in two-thirds of Catholic churches in the United States and are distributed worldwide. More information is available at 1-800-LITURGY (548-8749) and ocp.org.
Contact
OCP (Oregon Catholic Press)
http://www.ocp.org
OR, 97213 US
Erin McClellan - PR/MarCom Specialist, 503.460.5363
Keywords
OCP, Oregon Catholic Press, Facebook, social media, Facebook/OCPMusic, OCPMusic
Category
Catholic Resources
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