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YouTube Video Uses Humor To Promote Lent

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February 08, 2010 - 9:06 PST

FOR IMMEDIATE RELEASE
MEDIA ADVISORY

MILFORD, CT (February 8, 2010) - Catholic parodist Nick Alexander has released his first comedy music video, based off his parody song "This Time of Forty Days."  This is the first time the popular youth keynote speaker has released a professional video for one of his comedy songs.  It was directed by Brandon Gorrell of Paper Monkey Productions.
 
The song is a parody of "King of Pain", the 1983 hit from the rock group The Police. The introductory line, "There's a little black spot on the sun today" has been replaced with "There's a little black spot on your head today."  The rest of the song is a comic take on the somber season, created in part to appeal to Catholic non-Lenten observers, as a way to encourage them to taking up the Lenten observance challenge.
 
"The key to the success of this campaign is to be funny--but not cross the line into impropriety or offensive humor." Nick says.  "The humor of the song stems from one person's struggles with actually following through with the guidelines for Lenten observance, but it never once ridicules those rules or treats them flippantly."  Indeed, throughout the song there is an encouragement to "watch TV less", to "read a good book", to treat others kindly, and to follow the Friday observance of refraining from eating meat.
 
The video is a new venture for Nick Alexander.  Since 2000's "A Time to Laugh", Nick has been crafting music parodies from Top 40 radio's most recognizable songs, but with a decidedly Catholic comedic twist.  Nick created the video after realizing the potential to have his parodies reach a new audience, through positive word of mouth, particularly through the popular activity of embedding videos onto personal blogs, email, and on social networking sites like Facebook and Twitter.  Further, Nick was intrigued about the creative possibilities that a music video entails. 
 
The scenes in the video alternate from a serious, reverent take on the Lenten season to silly, comedic skits.  In one extended segment, Nick is flipping channels to see a chef serving dishes to a special dinner with a priest at the head of the table, only to find each of his dishes rejected for being meat-based.
 
Last October, the pope had called for the use of New Media to evangelize.  "It is not enough to use the media simply to spread the Christian message and the Church's authentic teaching" the pontiff stated, but "it is also necessary to integrate that message into the 'new culture' created by modern communications."  Doing so "supposes a challenge for the Church, maintaining its content unaltered but making it understandable."
 
The responses to the video have been extremely positive, noting the video being "hysterically funny" but also "profound and respectful."  Commenters on the YouTube site share about how the video could work in multiple environments, from youth groups, to school assemblies, CCD classes, and Bible studies.
 
The video was shot in two days in January, at multiple locations throughout the Connecticut area, including historic St. Mary's Church in New Haven, the resting place of Knights of Columbus founder Blessed Fr. Michael McGivney.
 
Nick Alexander's website is at http://www.nickalexander.com/home .  Paper Monkey Productions' website is at http://www.papermonkeyproductions.com . The video "This Time of Forty Days.mov" can be viewed in its entirety at: https://www.youtube.com/watch?v=RCmn7pDgXlc .

Contact

Nick Alexander
http://www.nickalexander.com
CT, 06460 US
Nick Alexander - Artist, 203 722-4637

Keywords

Lent, Comedy, Parody, Youtube, Nick Alexander

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