Article brought to you by: Catholic Online (www.catholic.org)AT&T remains dependent on iPhone to stay afloat
By Catholic Online (NEWS CONSORTIUM)
January 26th, 2012 Catholic Online (www.catholic.org) AT&T Inc. activated 7.6 million of them in the latest quarter, or
one out of every five iPhones sold globally. AT&T remains deeply
indebted to the iPhone to gain and keep customers. A promise by CEO
Randall Stephenson a year ago to "very aggressively" market competing
Smartphone in 2011 came in the wake of AT&T's loss of an exclusive
right to sell the iPhone in the U.S. These figures tell a tale of the fourth quarter: The fourth quarter of 2011 saw the launch of a new iPhone model, the iPhone 4S, whereas the fourth quarter of 2010 didn't. There's a decline in the iPhone's percentage of AT&T smartphones - to 69 percent last year, from 79 percent in 2010, judging from last year's sales figures. AT&T has also retained its position as the premier U.S. iPhone carrier, beating Verizon Wireless' 4.3 million iPhone activations handily. The company's iPhone dependency comes at a heavy cost. The phone is more expensive than many other smartphones, and AT&T needs to subsidize each iPhone with hundreds of dollars to put it in customers' hands for as little as $1. Coupled with extensive charges for adjustments in the value of the company's pension plans, the breakup of a deal to buy T-Mobile USA and a write down of the value of its phone-directory business, all made AT&T report a massive loss on Thursday of $6.68 billion, or $1.12 per share for the fourth quarter. The first quarterly loss for AT&T in three years, an adjustment of pension-plan obligations was also the main culprit behind the previous loss, in the fourth quarter of 2008. AT&T took a charge of $4.2 billion for the compensation it's paying T-Mobile USA. When AT&T made the $39 billion bid in March, it promised T-Mobile cash and wireless licenses if the deal fell through. The deal was squelched by federal regulators, who saw reason to believe that the No. 2 wireless carrier buying No. 4 would reduce competition. Stephenson said the company's secondary plan will be trying to buy more wireless spectrum in smaller deals, selling low-performing units and instituting a share-buyback program. AT&T said it has board authorization to buy back 300 million shares, worth about $9 billion, and will start doing so immediately. © 2012, Catholic Online. Distributed by NEWS CONSORTIUM. Article brought to you by: Catholic Online (www.catholic.org) |