Google makes third bid into Smart TV market
By Catholic Online (NEWS CONSORTIUM)
6/27/2014 (2 years ago)
Catholic Online (www.catholic.org)
Google has long been waging an innovation war for control of the screens in our lives, computers, tablets, and smartphones, but it's newest and biggest screen may be the most exciting.
Google is making another entry into the smart TV market with AndroidTV, which is using their incredibly successful Chromecast app to help it avoid the failures of Google TV and the Nexus Q.
LOS ANGELES, CA (Catholic Online) - Android TV is a new venture for Google, a campaign aimed right for the living room, but it's also a comeback story, an attempt to overcome the failures that were Google TV and the Nexus Q.
Instead of a massive hardware project, Android TV is going to focus on two arts that Google is king at; software and search engines, which may help put the company ahead of other smart TVs which usually have frustratingly archaic navigation and search functions.
Chromecast will be a key part of the new TV, which will run through Google Cast SDK, a feature which allows music, movies, TV shows and more to stream to the TV through an Android smartphone. What's more, Android smartphones will be able to use voice commands to search.
This should allow a user easier access to desired programing, and even allow internet search functions.
One of the reasons this new offering from Google looks so promising, is because the tech giant sought software developers early on. Something they failed to do with the Nexus Q and Google TV.
Google did have some success in this niche back in 2013 with Chromecast, which allowed ussers to access Netflix, Hulu, Pandora and YouTube. Chromecast even was Amazon.com's most popular electronics device, beating out their own Fire TV.
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