Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

7/29/2012 (3 years ago)

Catholic Online (www.catholic.org)

Company plans to increase mobile advertising to boost revenues.

Facebook is soon to anger you again, as the social networking giant plans to increase the number of ads on its mobile application. The plan was slipped after Facebook posted another round of losses following its disastrous IPO. 

Mobile users won't likely care for more ads, but they might not leave either.

Mobile users won't likely care for more ads, but they might not leave either.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

7/29/2012 (3 years ago)

Published in Technology

Keywords: Facebook, Google+, advertising, IPO, revenues


LOS ANGELES, CA (Catholic Online) - Facebook has grown its revenues to $1.18 billion, but it has spent far more than that on operations and attempts to expand. Meanwhile, the increasing trend towards mobile has Facebook executives looking for a way to cash in on a market that is less friendly to ad-supported revenues. 

Facebook makes most of its money selling you (the user, a.k.a product) to advertisers (a.k.a. clients) via targeted ads. Facebook scans your posts including your "likes" and interests and serves you ads that are connected with your current status and preferences. 

Are you single? Facebook will promote dating sites to you. Do you like dogs? Prepare to see ads supporting shelters for dogs and animal adoption. 

Advertisers pay Facebook each time you click on an ad. 

However, an increasing number of people are using facebook on their mobile devices, and mobile real estate, which is small compared to today's widescreen computer monitors, can't support as many ads. That means less revenue for Facebook. 

To combat this, the company plans to slowly ratchet up the number of ads served to mobile viewers. It is hoped the increase in ads will bring more revenues to Facebook as the company continues working on its very ambitious plans to grow and expand. 

Already, Facebook has a poor reputation among users. Donna Hoffman, a marketing professor from the University of California at Riverside, told the Washington Post, "I don't think Facebook gets it. They are one of the most reactionary tech companies I have ever seen. They're not proactive, barely responsive and not in tune with the zeitgeist or needs of their own consumers."

Meanwhile, customers are periodically outraged over changes made to privacy policies, interfaces, layout design, and more. 

Facebook isn't the only option for social networking and it is fast becoming the tech company that users love to hate. People stick around only because that's where everybody else seems to be. But that may soon change. 

Facebook rival, Google+ recently celebrated its first year in public use and with a few notable exceptions, doesn't feature advertising at all. And it's numbers are growing. Google+ also features a cleaner, more elegant interface and is much more visual than Facebook. Still, Google+ lacks the userbase that Facebook has, which tops out close to one billion users. 

So far, Facebook has failed to impress investors and it is unlikely to impress its product (read: users). While the company has done remarkably well since starting up in a Harvard dorm, its future seems to grow dimmer, not brighter, as the months progress. 

 

---


Pope Francis: end world hunger through 'Prayer and Action'


Copyright 2015 - Distributed by THE CALIFORNIA NETWORK

Pope Francis Prayer Intentions for April 2016
Universal:
Small Farmers: That small farmers may receive a just reward for their precious labor.
Evangelization: African Christians: That Christians in Africa may give witness to love and faith in Jesus Christ amid political-religious conflicts.



Comments


More Technology

Chinese invent robots that can beat humans at soccer Watch

Image of Chinese robots are now beating humans at their own game.

By Marshall Connolly (CALIFORNIA NETWORK)

Earlier this year, a robot beat a master player at the ancient game of Go. Now, robots are beating humans at soccer. Armies of engineers are working around the world to develop artificial intelligence and robots that can do what humans do, only better. They're making ... continue reading


Top Secret Area 51 on fire - film footage captures mysterious mushroom cloud, armed security at base Watch

Image of What just happened in the secretive Area 51?

By Marshall Connolly (CALIFORNIA NETWORK)

UFO watchers have spotted a mysterious mushroom-shaped cloud over Area 51. The cause of the cloud remains unknown, but it is evidently connected to a fire at the secret military base. Viewers were unable to obtain direct footage of whatever caused the inferno, due to ... continue reading


AI shoots to kill: Will robots rule the world? Watch

Image of Researchers believe Artificial Intelligence can lead to the extinction of all humanity (Terminator 2).

By Kenya Sinclair (CALIFORNIA NETWORK)

After Microsoft's failure with AI teen "Tay," it should come as no surprise that more and more researchers are agreeing artificial intelligence requires a delicate balance between helpful tech and murderous exterminators. LOS ANGELES, CA (Catholic Online) - According ... continue reading


New machine about to replace ALL fast food workers -- and why that's awesome! Watch

Image of Several companies are developing machines and robots that can replace legions of low-wage, low-skilled workers. The cost savings would be tremendous. It would also be of benefit to the workers themselves, a least in the long run.

By Marshall Connolly (CALIFORNIA NETWORK)

Fast food workers, say goodbye to that grimy job with surly guests and overbearing managers. Your fight for $15 is over. No, you didn't win, someone has invented a machine that makes hamburgers better and faster than you do. LOS ANGELES, CA (California Network) - ... continue reading


Extraordinary life-changing surgery allows paralyzed man to regain body control Watch

Image of Chip implant helps paralyzed man move arm and even play guitar (Screenshot/Ohio State University).

By Kenya Sinclair (CALIFORNIA NETWORK)

Ian Burkhart underwent experimental brain surgery to help scientists pioneer technology aimed at reanimating paralyzed limbs - and it worked! LOS ANGELES, CA (Catholic Online) - Six years ago, Burkhart severed his spine when he went for a swim and was slammed into a ... continue reading


Would you eat a pizza delivered by a robot? Customers in New Zealand already can... How will this affect you? Watch

Image of Within a few years, your pizza may be delivered by robot.

By Marshall Connolly (CALIFORNIA NETWORK)

Robots will soon begin to deliver your mail, pizza, and other parcels within the next few years. Plans are being developed around the globe to test, then roll out automated delivery systems for everything from packages, to mail to pizza. The rising demand for delivered ... continue reading


Singapore tech shames Google - Here's why we're all looking forward to it! Watch

Image of Singapore is home to the most advanced autonomous car (asiawebdirect).

By Monique Crawford (CALIFORNIA NETWORK)

After securing $3.6 million to fund an up-and-coming piece of technology, an MIT-spinoff company based in Singapore shames Google's driverless car. LOS ANGELES, CA (Catholic Online) - With news of self-driving taxis popping up across the internet, it should come as no ... continue reading


Cannibalism: What lengths would YOU take to survive? Watch

Image of The fight has moved from the physical to the digital (cstins12/YouTube).

By Monique Crawford (CALIFORNIA NETWORK)

Time is money and money is everything. It pays for your home, food, technology, education, transit and basic needs - but what happens when your time no longer brings in the money? What would you resort to if you knew you would starve? LOS ANGELES, CA (Catholic Online) ... continue reading


How to see the green Comet 252P Watch

Image of Observers will see comet 252P as a faint green fuzzy patch. Naked eye viewing from a suburban or urban area may be virtually impossible. Observers will want a dark sky location, binoculars are recommended. Stargazers will need to look south about 90 minutes before dawn.

By Marshall Connolly (CALIFORNIA NETWORK)

A pair of green comets have zipped frightfully close to Earth, and it may be possible to catch a glimpse of one from your backyard. LOS ANGELES, CA (California Network) - Astronomers were caught by surprise when they detected a new comet on January 22 using the ... continue reading


Astronomers discover galaxies so bright, they break the scale used to measure them Watch

Image of Astronomers have discovered galaxies that are three times brighter than they should be.

By Marshall Connolly (CALIFORNIA NETWORK)

Astronomers have discovered the brightest galaxies yet, shinning so brightly, they do not even fall on a scale they use to measure luminosity. The discovery could help refine their understanding of the nature of the early universe and how galaxies formed. LOS ANGELES, ... continue reading


All Technology News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Subscribe to Catholic OnlineYouTube Channel

the FEED
by Catholic Online

Daily Readings

Reading 1, Acts 16:1-10
1 From there he went to Derbe, and then on to Lystra, where there was a ... Read More

Psalm, Psalms 100:1-2, 3, 5
1 [Psalm For thanksgiving] Acclaim Yahweh, all the earth,2 ... Read More

Gospel, John 15:18-21
18 If the world hates you, you must realise that it hated me before it ... Read More

Saint of the Day

Saint of the Day for April 30th, 2016 Image

St. Pius V, Pope
April 30: Pope from 1566-1572 and one of the foremost ... Read More