Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

6/24/2012 (2 years ago)

Catholic Online (www.catholic.org)

But will Republicans adopt it in time?

Last year, Catholic Online reported on Obama's secret edge in the upcoming 2012 election. Now, according to Politico, the depth of that advantage is being brought to light. The advantage is so great that despite sagging poll numbers, Obama just may have the advantage he needs to win the election.

Mobile Politics could be a game changer for Republicans -- and a show stopper for Obama.

Mobile Politics could be a game changer for Republicans -- and a show stopper for Obama.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

6/24/2012 (2 years ago)

Published in Technology

Keywords: mobile politics, Obama, Romney, 2012 election, data, marketing


CHICAGO, IL (Catholic Online) - No politician before Obama has ever delved so deeply into your personal life to earn your vote. According to Politico, the Obama camp even "knows who your mother voted for in the last election." It's not quite an exaggeration either. 

In a Chicago office, more than 150 people are mining, aggregating, and sorting data on all aspects of your life. It's much more than name and party affiliation, it's your personal details, including everything you post to your social networks. Using this data, Obama is able to classify you and eventually target you with a very precise message aimed at your personal sensitivities. 

For example, if environmental issues concern you, you may get a message or an advertisement from the Obama campaign that claims success on environmental issues and promises more.

Timed right, it could be just the message you need to hear to win your vote for Obama. 

This is not Obama's first rodeo with technology. In 2008, Obama used social media to devastating effect. Now in 2012, we can expect more of the same, but with far greater power and efficiency.

Why this matters

Barring an unforeseen revelation or gaffe, the 2012 presidential election is expected to be a close one. And although Obama has more money than Romney and is poised to outspend him, money isn't going to be the deciding factor this time around. 

What will decide the election is pure marketing. Traditional campaigns, especially Republican, rely on mass-media blitzes to convince people to support their candidate. This is a strategy that has worked well, in the past, but it's expensive and times have changed. Broadcasting is finally giving way to hyper-targeting. 

Today, Obama can reach you in your pocket or purse, 24 hours a day and take more than your money - he can get your support. He doesn't have to wait for you to settle down in front of your favorite prime-time TV show to hear his voice either. This is because people connect with political apps and social networking 24 hours a day. Furthermore, they do this in places you would not expect because they now use their phone as their primary tool for surfing the web and passing time. Morning commutes, walks, idle breaks at work, even using the toilet, are all times Obama wants to reach out and touch you. 

Obama, with his technological advantages can connect with people via mobile apps and their social networks, delivering precisely timed, custom-built messages. And since a majority of Americans own smartphones, Obama can send a quick text, email alert, or status update right to them. 

Even used car salesmen don't have the advantage Obama has, which is the ability to know the personal details of your life and to tailor and time a message for maximum effect. 

But one thing hasn't changed and that's that elections come down to numbers. Right now, the numbers are startling.

Followers on Twitter
Obama: 16.5 million followers.
Romney: Less than 1 million.
Michelle Obama: 7.5 million.

Followers on Facebook
Obama: 27 million likes and follows.
Romney: less than 2 million.
Michelle Obama: 7.5 million. 

Obama's "IN." Social networking app on Facebook has 90,000 monthly users. 

Obama also dominates the donations under $200 category, generating 53 percent of his contributions from that demographic. Romney is earning just 13 percent from the same demographic suggesting there's great potential for growth in that sector. 

Many of those donors are young people, those most likely to have a smartphone and to use political apps. Republicans are leaving a lot of money on the table, or so it seems. 

Size doesn't matter

It's how you use the money and the data you have. Right now, Obama is winning, hands down. Obama is able to interact with voters on the individual level. This is one place where Republicans need to improve. 

Obama's 2012 app has been fraught with minor bugs and annoyances. Also, the app is decidedly one-way. Users can only read what is sent to them, so the app is less interactive meaning less overall engagement.

Arrival of a game changer?

Meanwhile a new political app, Mobile Politics, shows potential to eclipse Obama's second-class app. Catholic Online recently adopted Mobile Politics as an app for social advocacy. After reviewing the base version of Mobile Politics it is clear the app is powerful and engaging. Mobile Politics features pulses, which gives voters the ability to weigh-in, in real time, on questions posed by their favorite candidates or advocacy organizations. Also, it allows secure donations back to the candidates. 

Such an application is already developed and available for iPhone users to download, but so far the Republicans are yet to pick it up because the application is relatively unknown. But that will change. With Catholic Online selecting the app for its advocacy campaigns, the application will set a new standard for what is expected in an advocacy app. Interestingly, Mobile Politics is the only app with the power and capability to change the game for Republican candidates. 

By all rights, the election shouldn't be close at all. Obama has clearly made a mess of his four year's tenure. But Republicans need to be a little more savvy and edgy if they are to overcome Obama's technological advantages. If they want to level the playing field, they need to start engaging people in the street just like Obama is doing. 

Failure to do so may result in shock this November. 

 

---


Pope Francis: end world hunger through 'Prayer and Action'


2014 - Distributed by THE NEWS CONSORTIUM

Pope Francis Prayer Intentions for July 2014
Sports:
That sports may always be occasions of human fraternity and growth.
Lay Missionaries: That the Holy Spirit may support the work of the laity who proclaim the Gospel in the poorest countries.



Comments


More Technology

Astronomers crack mystery of 'transformer' star Watch

Image of The mysterious star switches between two states of energy output, baffling scientists -- until now.

By Catholic Online (NEWS CONSORTIUM)

Astronomers have discovered a star that seems to vary and vanish in a surprising fashion. They mystery may now have been solved. LOS ANGELES, CA (Catholic Online) - Scientists observing a pulsar have been surprised to notice the star disappear and reappear in their ... continue reading


Apple dominates tech market as anticipation builds for iPhone 6 Watch

Image of The iPhone 6, expected to be released in September, is highly anticipated, and may be responsible for the slight increase in sales of iPhones.

By Catholic Online (NEWS CONSORTIUM)

Apple continues to do well in the market, as the company's flagship product, the iPhone, gained significant traction since March, and the Mac line of desktop computers also saw growth. LOS ANGELES, CA (Catholic Online) - Apple sold 35.2 million iPhones over the ... continue reading


Latest claim: the universe might not be natural... Say whaa? Watch

Image of A map of the cosmic background radiation which permeates the universe. Note the

By Catholic Online (NEWS CONSORTIUM)

The nature and structure of the universe is one of the most enduring questions of the ages. Even the Book of Genesis addresses the topic. Presently, scientists are using modern scientific tools and methods to probe these mysteries and the preliminary results are ... continue reading


What is Microsoft up to? After this rambling memo, even its employees don't know! Watch

Image of Microsoft CEO Satya Nadella is planning to eliminate almost 20,000 jobs by 2015.

By Catholic Online (NEWS CONSORTIUM)

Software giant Microsoft announced that it is going to cut 18,000 jobs by 2015-about 14% of the company's 125,000 employees, by far the largest amount of layoffs in the history of the company. LOS ANGELES, CA (Catholic Online) - Most of these layoffs-12,500-will ... continue reading


Mars Rover finds massive iron meteorite Watch

Image of NASA has now published the combined image. A preliminary analysis has been made of what the meteorite is made from.

By Catholic Online (NEWS CONSORTIUM)

What will they find next on the surface of Mars? Just recently, NASA's Curiosity rover came across a massive iron meteorite half buried in the sands of Mars. The space agency has dubbed the find "Lebanon." LOS ANGELES, CA (Catholic Online) - The two-meter-wide ... continue reading


Ever wondered why North America doesn't have any elephants? Scientists have the answer Watch

Image of A new study suggests that the earliest American natives hunted to extinction, a precursor to modern elephants.

By Catholic Online (NEWS CONSORTIUM)

The Clovis people, thought by many archaeologists to be the original native Americans, hunted to extinction the precursors to modern elephants that lived alongside them in North America, new scientific evidence suggests. LOS ANGELES, CA (Catholic Online) - This ... continue reading


Jesuit Brother gains prestigious award for astronomy Watch

Image of Jesuit Brother Guy Consolmagno received the coveted Carl Sagan Award for 2014, by bringing an enthusiasm for science to the general public.

By Catholic Online (NEWS CONSORTIUM)

A Jesuit brother has been awarded the Carl Sagan Medal for 2014 for his radio shows and public lectures on astronomy which helped generate interest in scientific inquiry among the general public. LOS ANGELES, CA (Catholic Online) - The American Astronomical ... continue reading


Untouched by human hands: iPhone 6 made completely by robots Watch

Image of The machines that were introduced in 2011, known as

By Catholic Online (NEWS CONSORTIUM)

Robots are performing more and more human-like functions in the worlds of industry, and it comes as little surprise that Apple is increasingly using automations in the constructions of iPhones. Human hands attached to real living humans in the past previously ... continue reading


New Google Glass app lets users know of imminent Israeli missile attacks Watch

Image of These alerts provide similar information to the Red Alert, which is an Israel app for smartphones and tablets, which recently incorporated the popular instant-messaging app

By Catholic Online (NEWS CONSORTIUM)

It's a new app that sadly paints a distressing picture of contemporary life in the Middle East. The app, for Google Glasses, is capable of warning users in Israel of impending enemy rocket attacks. LOS ANGELES, CA (Catholic Online) - Called Israel Missile Alerts, ... continue reading


IN THE DARK: Astronomers wonder what happened to 80 percent of the light in the universe Watch

Image of A $70 million instrument, the Cosmic Origins Spectrograph, designed by the University of Colorado Boulder and installed on the Hubble Space Telescope was used in the research.

By Catholic Online (NEWS CONSORTIUM)

The universe has gotten a lot darker. Astronomers have discovered an enormous deficit of ultraviolet light in the known universe and are at a loss as to why that is. LOS ANGELES, CA (Catholic Online) - They are forthright in saying that there is "something is ... continue reading


All Technology News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Daily Readings

Reading 1, Jeremiah 13:1-11
1 Yahweh said this to me, 'Go and buy a linen ... Read More

Psalm, Deuteronomy 32:18-19, 20, 21
18 (You forget the Rock who fathered you, the God who ... Read More

Gospel, Matthew 13:31-35
31 He put another parable before them, 'The kingdom ... Read More

Saint of the Day

Saint of the Day for July 28th, 2014 Image

St. Innocent I
July 28: Innocent was born at Albano, Italy. He became Pope, succeeding ... Read More

Inform, Inspire & Ignite Logo

Find Catholic Online on Facebook and get updates right in your live feed.

Become a fan of Catholic Online on Facebook


Follow Catholic Online on Twitter and get News and Product updates.

Follow us on Twitter