Skip to content
Catholic Online Logo

By Catholic Online

11/8/2010 (3 years ago)

Catholic Online (www.catholic.org)

40-year-old Mark Lopez is an Internet veteran

Google has announced the new head of their U.S. Hispanic division. Forty-year-old Mark Lopez, an Internet veteran, has been named to this post - previously, he worked as chief operations officer at Terra Networks USA since 2007.

Forty-year-old  Mark Lopez will be based in New York, and will report to Google's country manager in Mexico and work closely with the U.S. sales operation.

Forty-year-old Mark Lopez will be based in New York, and will report to Google's country manager in Mexico and work closely with the U.S. sales operation.

Highlights

By Catholic Online

Catholic Online (www.catholic.org)

11/8/2010 (3 years ago)

Published in Technology

Keywords: Mark Lopez, Google, Hispanic


LOS ANGELES, CA (Catholic Online) -  Lopez will be based in New York, and will report to Google's country manager in Mexico and work closely with the U.S. sales operation.

John Farrell, Google's country manager for Mexico and U.S. Hispanic, has taken the initiative over the last year to plot a U.S. Hispanic strategy for Google. Those plans included the hiring of Lopez, and a study about U.S. Hispanics and the Internet. Google plans to unveil these findings at a half-day event in January in New York.

Google already works with some advertisers in the U.S. Hispanic market, mostly in the package goods and airline categories.

"Mark is responsible for driving our sales efforts by working with the U.S. sales teams and with Mexico where we service our accounts," Farrell said, who was in New York to attend the conference and run the New York marathon on Sunday.

"[Hispanic] is really the growth market in the U.S.," Lopez said. There are big opportunities for Google in search, display and mobile, he said. Farrell pointed out that key words in Spanish often sell for a fraction of the price of the same search term in English.

Mr. Lopez starts at Google on Nov. 29. His last day at Terra is Nov. 12.

Lopez, who has co-chaired the Interactive Advertising Bureau's multicultural committee for the last two-and-a-half years, worked with ComScore to help create the Hispanic Focus category. Prior to Terra, he was publisher of multicultural audiences at AOL from 2004 to 2007.

---


Pope Francis: end world hunger through 'Prayer and Action'


ę 2014 - Distributed by THE NEWS CONSORTIUM

Pope Francis Prayer Intentions for July 2014
Sports:
That sports may always be occasions of human fraternity and growth.
Lay Missionaries: That the Holy Spirit may support the work of the laity who proclaim the Gospel in the poorest countries.



Comments


More Technology

Amazing sight beheld on Saturn's moon: More than 100 geysers spewing forth Watch

Image of NASA's Cassini spacecraft first spotted the geysers as plumes in 2005.

By Catholic Online (NEWS CONSORTIUM)

The universe has offered up many amazing sights over the past years, but the most recent one seems to take it all. At least 101 geysers have been discovered erupting on Saturn's frozen moon Enceladus. This find suggests that it may be possible for liquid water ... continue reading


Here are 12 amazing images of outer space. Number 6 is our favorite! Watch

Image of Nebulae are created when great stars explode, scattering their guts across space where they form new stars and solar systems.

By Catholic Online (NEWS CONSORTIUM)

There are wondrous sights in the heavens above! Space is packed with treasures beyond imagination. While we can see many things with just our eyes alone, instruments like the Hubble Space Telescope have given us some incredible close-ups packed with amazing detail. ... continue reading


Astronomers crack mystery of 'transformer' star Watch

Image of The mysterious star switches between two states of energy output, baffling scientists -- until now.

By Catholic Online (NEWS CONSORTIUM)

Astronomers have discovered a star that seems to vary and vanish in a surprising fashion. They mystery may now have been solved. LOS ANGELES, CA (Catholic Online) - Scientists observing a pulsar have been surprised to notice the star disappear and reappear in their ... continue reading


Apple dominates tech market as anticipation builds for iPhone 6 Watch

Image of The iPhone 6, expected to be released in September, is highly anticipated, and may be responsible for the slight increase in sales of iPhones.

By Catholic Online (NEWS CONSORTIUM)

Apple continues to do well in the market, as the company's flagship product, the iPhone, gained significant traction since March, and the Mac line of desktop computers also saw growth. LOS ANGELES, CA (Catholic Online) - Apple sold 35.2 million iPhones over the ... continue reading


Latest claim: the universe might not be natural... Say whaa? Watch

Image of A map of the cosmic background radiation which permeates the universe. Note the

By Catholic Online (NEWS CONSORTIUM)

The nature and structure of the universe is one of the most enduring questions of the ages. Even the Book of Genesis addresses the topic. Presently, scientists are using modern scientific tools and methods to probe these mysteries and the preliminary results are ... continue reading


What is Microsoft up to? After this rambling memo, even its employees don't know! Watch

Image of Microsoft CEO Satya Nadella is planning to eliminate almost 20,000 jobs by 2015.

By Catholic Online (NEWS CONSORTIUM)

Software giant Microsoft announced that it is going to cut 18,000 jobs by 2015-about 14% of the company's 125,000 employees, by far the largest amount of layoffs in the history of the company. LOS ANGELES, CA (Catholic Online) - Most of these layoffs-12,500-will ... continue reading


Mars Rover finds massive iron meteorite Watch

Image of NASA has now published the combined image. A preliminary analysis has been made of what the meteorite is made from.

By Catholic Online (NEWS CONSORTIUM)

What will they find next on the surface of Mars? Just recently, NASA's Curiosity rover came across a massive iron meteorite half buried in the sands of Mars. The space agency has dubbed the find "Lebanon." LOS ANGELES, CA (Catholic Online) - The two-meter-wide ... continue reading


Ever wondered why North America doesn't have any elephants? Scientists have the answer Watch

Image of A new study suggests that the earliest American natives hunted to extinction, a precursor to modern elephants.

By Catholic Online (NEWS CONSORTIUM)

The Clovis people, thought by many archaeologists to be the original native Americans, hunted to extinction the precursors to modern elephants that lived alongside them in North America, new scientific evidence suggests. LOS ANGELES, CA (Catholic Online) - This ... continue reading


Jesuit Brother gains prestigious award for astronomy Watch

Image of Jesuit Brother Guy Consolmagno received the coveted Carl Sagan Award for 2014, by bringing an enthusiasm for science to the general public.

By Catholic Online (NEWS CONSORTIUM)

A Jesuit brother has been awarded the Carl Sagan Medal for 2014 for his radio shows and public lectures on astronomy which helped generate interest in scientific inquiry among the general public. LOS ANGELES, CA (Catholic Online) - The American Astronomical ... continue reading


Untouched by human hands: iPhone 6 made completely by robots Watch

Image of The machines that were introduced in 2011, known as

By Catholic Online (NEWS CONSORTIUM)

Robots are performing more and more human-like functions in the worlds of industry, and it comes as little surprise that Apple is increasingly using automations in the constructions of iPhones. Human hands attached to real living humans in the past previously ... continue reading


All Technology News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Daily Readings

Reading 1, Jeremiah 18:1-6
1 The word that came to Jeremiah from Yahweh as ... Read More

Psalm, Psalms 146:1-2, 2-4, 5-6
1 Alleluia! Praise Yahweh, my soul!2 I ... Read More

Gospel, Matthew 13:47-53
47 'Again, the kingdom of Heaven is like a dragnet ... Read More

Saint of the Day

Saint of the Day for July 31st, 2014 Image

St. Ignatius Loyola
July 31: St. Ignatius was born in the family castle in Guip˙zcoa, Spain, ... Read More

Inform, Inspire & Ignite Logo

Find Catholic Online on Facebook and get updates right in your live feed.

Become a fan of Catholic Online on Facebook


Follow Catholic Online on Twitter and get News and Product updates.

Follow us on Twitter