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By Catholic Online

11/8/2010 (4 years ago)

Catholic Online (www.catholic.org)

40-year-old Mark Lopez is an Internet veteran

Google has announced the new head of their U.S. Hispanic division. Forty-year-old Mark Lopez, an Internet veteran, has been named to this post - previously, he worked as chief operations officer at Terra Networks USA since 2007.

Forty-year-old  Mark Lopez will be based in New York, and will report to Google's country manager in Mexico and work closely with the U.S. sales operation.

Forty-year-old Mark Lopez will be based in New York, and will report to Google's country manager in Mexico and work closely with the U.S. sales operation.

Highlights

By Catholic Online

Catholic Online (www.catholic.org)

11/8/2010 (4 years ago)

Published in Technology

Keywords: Mark Lopez, Google, Hispanic


LOS ANGELES, CA (Catholic Online) -  Lopez will be based in New York, and will report to Google's country manager in Mexico and work closely with the U.S. sales operation.

John Farrell, Google's country manager for Mexico and U.S. Hispanic, has taken the initiative over the last year to plot a U.S. Hispanic strategy for Google. Those plans included the hiring of Lopez, and a study about U.S. Hispanics and the Internet. Google plans to unveil these findings at a half-day event in January in New York.

Google already works with some advertisers in the U.S. Hispanic market, mostly in the package goods and airline categories.

"Mark is responsible for driving our sales efforts by working with the U.S. sales teams and with Mexico where we service our accounts," Farrell said, who was in New York to attend the conference and run the New York marathon on Sunday.

"[Hispanic] is really the growth market in the U.S.," Lopez said. There are big opportunities for Google in search, display and mobile, he said. Farrell pointed out that key words in Spanish often sell for a fraction of the price of the same search term in English.

Mr. Lopez starts at Google on Nov. 29. His last day at Terra is Nov. 12.

Lopez, who has co-chaired the Interactive Advertising Bureau's multicultural committee for the last two-and-a-half years, worked with ComScore to help create the Hispanic Focus category. Prior to Terra, he was publisher of multicultural audiences at AOL from 2004 to 2007.

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