Skip to content
Catholic Online Logo

By Shirley Evans

2/6/2011 (3 years ago)

Catholic Online (www.catholic.org)

For a company that bills itself as 'fair and balanced,' Fox's actions seem to tip the scale in one definitive direction.

There are no preachers or ministers in the ad, no church or even a cross. The ad shows sports fans wondering aloud what the phrase "John 3:16" painted on a football player's eye black could mean, followed by a simple response: look it up.

The commercial refers to the Bible verse, John 3:16, for less than 2 seconds, painted on a football player's eye black.

The commercial refers to the Bible verse, John 3:16, for less than 2 seconds, painted on a football player's eye black.

Highlights

By Shirley Evans

Catholic Online (www.catholic.org)

2/6/2011 (3 years ago)

Published in U.S.

Keywords: super bowl, John 3:16, Bible, ad, commercial, Fox


BIRMINGHAM, AL (Catholic Online) - Millions of dollars are made every year off the sale of 30-second Super Bowl commercial slots. These ads are frequently out-of-the-ordinary, hilarious, controversial or even downright depraved.  This year, however, Fox Sports has labeled one seemingly innocuous Super Bowl ad as "religious doctrine" and much too offensive to be aired.

What indoctrinating language or insulting image could be depicted in this ad? None. This ad is banned simply because the commonly repeated Bible verse, John 3:16, is its premise. There are no preachers or ministers in the ad, no church or even a cross. The 30-second spot shows sports fans wondering aloud what the phrase "John 3:16" painted on a football player's eye black could mean, followed by a simple response: look it up. The viewer is then shown the Web address www.lookup316.com.

Many football players have written notes on the black smudges under their eyes, originally meant to block the glare of sunlight off of sweaty faces. Sometimes the eye blacks bear team logos, short notes to loved ones or, in the most recognizable case of University of Florida Gators quarterback Tim Tebow, Bible verses.

John 3:16 contains the core of Christian faith: "For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life."

Someone who is unfamiliar with the Bible verse may not even understand the reference. Those that are familiar with it may or may not choose to visit the website, but no one is informed of its meaning during the commercial. However, Fox Sports has decided that the mere existence of this phrase is enough to warrant banning the ad from the Super Bowl.

The John 3:16 commercial was produced by Fixed Point, a religious advocacy group based in Birmingham, Alabama. The group was set to pay about $3 million to have the ad aired on Fox Sports during the Super Bowl this Sunday, which will reach over 100 million viewers.

Religious leaders have expressed disappointment and confusion, especially since Fox commercials tend to be riddled with profanity and offensive images. Ads in the past have shown men kissing each other and scantily-clad women, among other sexually suggestive imagery.

However, the message of John 3:16 will get to the public regardless of Fox's views. Since the ban, Fixed Point has purchased local TV commercial spots in Alabama. The commercial will not air in other states, but is circulating quickly over the internet.

For a company that bills itself as "fair and balanced," Fox's actions seem to tip the scale in one definitive direction.

---


Pope Francis: end world hunger through 'Prayer and Action'


2014 - Distributed by THE NEWS CONSORTIUM

Pope Francis Prayer Intentions for July 2014
Sports:
That sports may always be occasions of human fraternity and growth.
Lay Missionaries: That the Holy Spirit may support the work of the laity who proclaim the Gospel in the poorest countries.



Comments


More U.S.

Deacon Keith Fournier: The Courage of the Catholic Bishops, Religious Liberty, Hobby Lobby and ENDA Watch

Image of Deacon Keith Fournier is Founder and Chairman of Common Good Foundation and Common Good Alliance. A married Roman Catholic Deacon of the Diocese of Richmond, Virginia, he and his wife Laurine have five grown children and six grandchildren, He serves as the Director of Adult Faith Formation at St. Stephen, Martyr Parish in Chesapeake, VA. He is also a human rights lawyer and public policy advocate. Deacon Fournier is a graduate of the Franciscan University of Steubenville (Theology and Philosophy, BA), the John Paul II Institute of the Lateran University (Theology of Marriage and Family, MTS), and the University of Pittsburgh School of Law (JD). He has completed requirements for the PhD in Moral Theology at the Catholic University of America and is writing the PhD dissertation on the teaching of St. John Paul II.

By Deacon Keith A Fournier

The Catholic Bishops are doing an excellent job standing up for Religious liberty as a fundamental human right. One of my growing concerns is that many Catholics do not even read what they are saying. Sadly, in a propagandized media where sound bites substitute ... continue reading


Thousands of Christians Flee Under Death Threat From Tyrannical Caliph and ISIS Jihadists Watch

Image of (Pictured: Abu Bakr Al-Baghdadi, or Caliph Ibrahim) At first, Christians were ordered to gather in a central place to receive the directive from the self appointed Caliph. Understandably, given the track record of this maniacal tyrant, few did. So, the text of the statement was issued as a formal declaration to all Christians - We offer them three choices: Islam; the dhimma contract - involving payment of Jizya; if they refuse this they will have nothing but the sword.

By Deacon Keith A Fournier

By now, everyone who is in anyway concerned about what is happening to Christians in Iraq has heard the horrific news. The madman who claims to be a descendant of Mohammed, Abu Bakr Al-Baghdadi - who in his delusion and grandiosity has taken to calling himself ... continue reading


Catholic Bishops Decry Obama's LGBT executive order as imprudent act of religious discrimination Watch

Image of

By Catholic Online (NEWS CONSORTIUM)

The chairmen of the United States Conference of Catholic Bishops' Ad Hoc Committee for Religious Liberty and Committee on Laity, Marriage, Family Life and Youth have been strong in their condemnation of President Obama's legislation on LGBT employees. "Today's ... continue reading


A Tribute to Protestant Bishop Tony Palmer, Friend of Francis and Champion of Christian Unity Watch

Image of The late Bishop Tony Palmer with Pope Francis- He was catapulted into prominence in the broader Christian community when, while meeting with his friend the Pope in January, he was given a recorded message from Francis to deliver to a large group of charismatic, evangelical protestant leaders who gathered in the United States. The video went viral. It moved millions to sincere prayer for the healing of the divisions in the broken Body of Christ and is prompting a renewed commitment to common apostolic action between Christians.

By Deacon Keith A Fournier

I never personally met Bishop Tony Palmer. However, I look forward to spending an eternity in the full communion of God's love with him. I appreciated his Christian courage and felt that his efforts were prophetic. He wrote his life - and lived his ministry - ... continue reading


Exclusive: Tribute to Bishop Tony Palmer, A Life Dedicated to Unity Watch

Image of (Pictured: Left to Right - Dirk West, Matteo Callisi, Bishop Tony Palmer, and Deacon Darrell Wentworth) - Faith to Bishop Tony Palmer was a dynamic, lived experience and, as a result, his life built up the whole Body of Christ and tore down the walls some have built to separate us from each other! What a legacy! A true example of living Jesus' prayer in John 17! (Deacon Darrell Wentworth)

By Deacon Darrell Wentworth

Monday, July 21, 2014, was supposed to be like most Mondays - the start of a work week. But Deacon Keith Fournier sent me a text informing me that my friend, Bishop Tony Palmer, had died. Shock went through my body as I processed that news; then disbelief as I ... continue reading


Anarchy in Chicago! Weekend of crime tears city apart Watch

Image of The weekend of July 18 saw the death of five people and the wounding of 47 in Chicago.

By Catholic Online (NEWS CONSORTIUM)

There were 47 shooting victims in Chicago this weekend, five of which ended up being fatal, statistics from the Chicago Police Department report. LOS ANGELES, CA (Catholic Online) - Chicago officials met on July 21 to discuss the city's recent surge in gun ... continue reading


The Contraceptive New York Nanny, Bill Donohue and the Catholic League Watch

Image of

By Deacon Keith A Fournier

The idea that the government is now in the business of arm-twisting women not to have more children - immediately after childbirth - is morally obnoxious and socially disturbing. It is so apt that this is happening in a city where its mayor lusts for abortion ... continue reading


Building a culture of life: Colorado clinic takes brave stand Watch

Image of Inspired to bring their mission home to Colorado, they decided to start a natural women's health clinic that would uphold the dignity of women and give them the care they deserve.

By CNA/EWTN News

A Colorado women's health clinic seeking to offer natural care that respects human dignity has drawn praise for helping to build up a culture of life. (CNA/EWTN News) - Authentic women's care "is essential to the pro-life movement," said Mother Agnes Mary Donovan, ... continue reading


When more than 80 percent of California faces extreme drought -- the spigots remain open Watch

Image of At the headquarters of the Los Angeles Department of Water and Power, fountains are still operating. The one change is that they turn off at mid-morning, and haven't been running full-time since the spring.

By Catholic Online (NEWS CONSORTIUM)

Extremely dry conditions in the state of California has 80 percent of the so-called Golden State in extreme drought conditions. Many couldn't tell the difference in many urban areas: Sprinklers go full blast on many lawns, and lots of waters goes wasted by ... continue reading


IT'S ABOUT TIME: Rick Perry deploys national guard to halt southern invasion! Watch

Image of Texas Governor Rick Perry will send 1,000 Texas National Guard troops to help secure the southern border, in an effort to stem the flood of illegals that have crossed over throughout 2014.

By Catholic Online (NEWS CONSORTIUM)

In an effort to stem the influx of tens of thousands of illegal immigrant children that have been entering the United States illegally in 2014, Texas Governor Rick Perry will send 1,000 Texas National Guard troops to help secure the southern border. LOS ANGELES, ... continue reading


All U.S. News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Daily Readings

Reading 1, Jeremiah 2:1-3, 7-8, 12-13
1 The word of Yahweh came to me, saying,2 ... Read More

Psalm, Psalms 36:6-7, 8-9, 10-11
6 your saving justice is like towering mountains, ... Read More

Gospel, Matthew 13:10-17
10 Then the disciples went up to him and asked, 'Why ... Read More

Saint of the Day

Saint of the Day for July 24th, 2014 Image

St. John Boste
July 24: One of the Forty Martyrs of England and Wales. He was born at ... Read More

Inform, Inspire & Ignite Logo

Find Catholic Online on Facebook and get updates right in your live feed.

Become a fan of Catholic Online on Facebook


Follow Catholic Online on Twitter and get News and Product updates.

Follow us on Twitter