The only clear winner in the World Cup - is Univison
By Catholic Online (NEWS CONSORTIUM)
7/14/2014 (3 years ago)
Catholic Online (www.catholic.org)
Whatever side of the fence you're on with the World Cup - along with the worldwide televised phenomenon it's quickly become, it's clear that the only real winner will be Univision. It's a gamble that paid off. Taking half-a-million dollars, the Spanish language cable channel found out how to beam its soccer broadcasts into America's homes than its competitors. Univision's broadcasts trounced both ESPN's and ABC's, if only by a matter of seconds.
Legions of soccer fans used Univision's free streaming to covertly watch games on their office computers or cellphones.
LOS ANGELES, CA (Catholic Online) - According to Carlos Rodriguez, the president of the sports division of Univision Communications, it was reason enough to lure away viewers from their competitors. "Who doesn't want to yell 'Goal!' five or six seconds before their neighbors?" Rodriguez said in an interview from Brazil.
With the finals yet to come this weekend, featuring a Latin American team for the first time in 12 years - Univision has already drawn roughly 80 million viewers, or about 60 percent more than it logged for the 2010 tournament.
This fact draws attention the fact over the sharp growth of America's Hispanic population over the last two decades. The World Cup has shown how it is reshaping the modern American media landscape.
Other factors have also worked to the network's advantage. Legions of soccer fans used Univision's free streaming to covertly watch games on their office computers or cellphones. A handful of Latin American teams, including Mexico and Costa Rica, performed surprisingly well in the tournament.
Some non-Hispanic viewers simply prefer the network's excitable commentators.
The unprecedented exposure Univision has received from the World Cup could not have come at a better time for Univision. Univision is owned by a group of investors led by the media mogul Haim Saban, who is perhaps best known for importing the "Mighty Morphin Power Rangers" to America from Japan.
During a private equity boom in 2007, Saban's group acquired Univision for $13.7 billion in a bidding war.
Saban and his partners are now exploring the possibility of a deal in the midst of big media industry mergers. In recent months, they have spoken to at least two large companies, Time Warner and CBS, about selling Univision for roughly $20 billion. They are also considering an initial public offering of stock.
Copyright 2017 - Distributed by THE CALIFORNIA NETWORK
Pope Francis Prayer Intentions for JULY 2017
Lapsed Christians. That our brothers and sisters who have strayed from the faith, through our prayer and witness to the Gospel, may rediscover the merciful closeness of the Lord and the beauty of the Christian life.
Church and law enforcement warn people in USA and Mexico about death cult spreading from Mexico Watch
Catholics in North America are being warned of a Mexican death cult that is spreading once again under the disguise of Catholicism. Santa ... continue reading
The Aztec gods required human sacrifice. To that end, the Aztecs sought out volunteers from their own people for ritual sacrifice. With ... continue reading
Certifiably miraculous! Three-year old survives fall from ninth-floor without serious injuries Watch
The doctors at the Children's Hospital in San Miguel, Argentina, find no explanation for the quick recovery of Martin Chain, a ... continue reading
In a lost Peruvian valley stands the cinder cone of an ancient volcano, complete with a caldera. Yet, there are no volcanoes near the cone ... continue reading
It's called the Global Strategic Reserve, and it is one of the most important warehouses in the world. White barrels are lined up and ... continue reading
by Catholic Online
- Statues of the Virgin Mary triumphantly return to Iraq, after defeat ...
- Vatican says report on abuse in Germany shows progress in fight ...
- Many Blessings! Family celebrates 100 children
- St. Mary Magdalene: Saint of the Day for Saturday, July 22, 2017
- Daily Readings for Saturday, July 22, 2017
- Video captures moment killer quake strikes in Greece
- Daily Reading for Tuesday, July 25th, 2017 HD Video
- advent prayers
- St Joseph
- ten commandments
- Pope Francis
- saint agnes
- St Anthony
- 10 commandments
- mary magdalene
- Patron saints
- st bernadette
- pope francis
- St. John
- holy spirit
- morning prayer
- Saint Elizabeth
- St. Augustine
- Saint Anne
- st agnes
- saint monica
- saint catherine
- Saint Lucy
- saint clare
- Daily Reading for Monday, July 24th, 2017 HD
- Daily Reading for Sunday, July 23rd, 2017 HD
- Deadbeat Republicans, do your job or GET OUT! HD
- Daily Reading for Saturday, July 22nd, 2017 HD