Skip to content
Catholic Online SHopping 20% off RE-Grand Opening SALE

RE-Grand Opening
FREE Shipping over $49 (lower 48)

EXPERIMENT IN ETHIOPIA: Charging consumers for condoms instead of handing them out for free

By Catholic Online (NEWS CONSORTIUM)
6/29/2014 (3 years ago)
Catholic Online (www.catholic.org)

Use of prophylactics promoted in nation with the second-highest population on African continent

Getting prophylactics, or condoms into the hands of Ethiopian men is seen as a way to halt the spread of HIV and encourage family planning in the second most populous nation on the African continent. The largest supplier of such condoms here, DKT International, offers them for as little as 10 cents for three. The company is now selling an "upscale" version of the condom for $1.10 that comes in its own steel case. The rationale behind this tactic is highly interesting -

It's a unique quandary: pricing condoms just like any other product, or to treat them as potential lifesavers that should be available free to anyone, anywhere, anytime.

It's a unique quandary: pricing condoms just like any other product, or to treat them as potential lifesavers that should be available free to anyone, anywhere, anytime.

Highlights

By Catholic Online (NEWS CONSORTIUM)
Catholic Online (www.catholic.org)
6/29/2014 (3 years ago)

Published in Africa

Keywords: DKT, condoms, Ethiopia, HIV, pregnancy


LOS ANGELES, CA (Catholic Online) - The new brand, called Members Only, is not subsidized at all and is notably aimed upmarket. Hiking up the price of a commodity seen as a vital tool in fighting a global epidemic would appear unsuccessful.

The tactic opens a wider discussion in development circles; whether putting a price on things, rather than giving supplies away, increases their eventual use by intended consumers.

Make your prayers count. Go here --

As DKT attempts to move from a subsidized model to a self-sustainable one, the Members Only condom was released in an attempt to get a clearer picture of what consumers might be willing to pay. The effort is being undercut by the relentless supply of free condoms pouring into the country from the U.S. Agency for International Development, or USAID and the U.S. President's Emergency Plan for AIDS Relief, or PEPFAR.

It's a unique quandary: pricing condoms just like any other product, or to treat them as potential lifesavers that should be available free to anyone, anywhere, anytime.

DKT has about 40 million condoms stacked in its main Addis Ababa warehouse, from which it annually distributes more than 60 million. Meanwhile, USAID plans to procure up to 35 million free condoms for Ethiopia in 2015. Promoting condom use in a developing country is very complex.

USAID says targeted distribution of free condoms, combined with health promotions, can actually create some demand to purchase condoms for cash.

"We support market segmentation, but there is a limit to what we can expect people to pay for, given the financial situation," Keith Hummel, commodities and logistics adviser for USAID in Ethiopia. Twenty-nine percent of Ethiopians still live in absolute poverty, subsisting on less than $2 a day.

As a result of free condoms, DKT has seen its market share slide from about 70 percent in 2009 to 30 percent currently. The goal of creating a sustainable business, and a sustainable condom supply, is harder than previously realized.

The use of condoms in Ethiopia seems to have worked in helping stem the spread of HIV. The infection rate in Ethiopia is relatively low, at about 1.3 percent. Yet disease prevention is not the only benefit.

Ethiopians have become much more aware of condoms during the past five years. Most Ethiopian women are too ashamed to buy or collect them. It's the men who are expected to have them at the ready, health officials say.

---


'Help give every student and teacher Free resources for a world-class moral Catholic education'


Copyright 2017 - Distributed by THE CALIFORNIA NETWORK

Pope Francis Prayer Intentions for AUGUST 2017
Artists.
That artists of our time, through their ingenuity, may help everyone discover the beauty of creation.


Comments


More Africa

Massive mudslide in Sierra Leone impacts 9,000 people, Catholic Relief Services, Red Cross, aiding survivors Watch

Image of Flooding has caused a massive in Sierra Leone which has killed hundreds of people.

A massive mudslide in Sierra Leone's capital city has left hundreds dead and thousands homeless, with relief agencies hurrying to respond. ... continue reading


Bloody massacre at St. Philip's Catholic Church leaves at least 11 dead Watch

Image of This deadly massacre has left many wondering why them.

At least 11 people are dead after a gunman opened fire during Mass at the St. Philip Catholic Church in southeastern Nigeria early Sunday. ... continue reading


Two Catholic priests kidnapped after violent attack by 10 assailants Watch

Image of The Democratic Republic of Congo continues to be faced with extreme violence.

Two Catholic priests were abducted in the Democratic Republic of Congo Sunday night. LOS ANGELES, CA (Catholic Online) - Father Charles ... continue reading


'Half-Man-Half-Beast sent by the Devil' sparks fear in South African village (WARNING: GRAPHIC IMAGES)

Image of A deformed stillborn lamb has caused a surge of fear in a South African village.

A sheep in South Africa has given birth to what the village elders are calling a "half-human-half-beast sent by the devil." LOS ANGELES, CA ... continue reading


Murdered Priests: Clergy need protection in wake of horrifying circumstances Watch

Image of Bishop Balla's body determined the death was not a suicide.

After determining that one of their confreres was murdered two weeks ago, the bishops of Cameroon have called on the national government to ... continue reading


Never Miss any Updates!

Stay up to date with the latest news, information, and special offers.

Catholic Online Logo

Copyright 2017 Catholic Online. All materials contained on this site, whether written, audible or visual are the exclusive property of Catholic Online and are protected under U.S. and International copyright laws, © Copyright 2017 Catholic Online. Any unauthorized use, without prior written consent of Catholic Online is strictly forbidden and prohibited.