In order to break the cycle of poverty, we must first start with the heart. Catholic Online School is something very special, providing FREE Catholic Education to anyone, anywhere. Learn more about the Catholic Online School
Help us create new hope with your donation. This year, please consider making a donation of $5, $20, $50 or whatever you can to support Catholic Online School. Support Catholic Online School
COMCAST DOMINATING? Merger may dominate market for local political advertisers
By Catholic Online (NEWS CONSORTIUM)
4/22/2014 (3 years ago)
Catholic Online (www.catholic.org)
If Comcast's proposed $45 billion merger with Time Warner Cable is approved, according to industry sources, the Democrat Party-leaning cable television and Internet service could very well dominate the market for local political advertising. The merger's potential impact on the $5.4 billion local cable advertising market, including political advertising, has been largely absent from the public eye. Both companies have maintained a low profile while seeking approval from regulators at the Justice Department and Federal Communications Commission.
If Comcast's proposed $45 billion merger with Time Warner Cable is approved, according to industry sources, the Democrat Party-leaning cable television and Internet service could very well dominate the market for local political advertising.
LOS ANGELES, CA (Catholic Online) - Seeking to alleviate concerns about the deal, Comcast announced last February that it would shed about three million subscribers, bringing its combined customer base with TWC to 30 million.
Some sources claim that the 30 million figure does not reflect the company's growing involvement in the local advertising market.
Other providers such as Verizon and DISH have outsourced their ad sales to Comcast and TWC. The combined companies could reach as many as 50 million households with ads sold as a result of these "rep deals."
Like other cable companies, Comcast owns two minutes of advertising per hour on every network that they contract with. These ads are seen at the local level. The companies use some of that time to advertise their own wares and sell the rest to national, regional, and local advertisers.
If the merge is successful, Comcast would own 80 percent of the cooperative through which national advertisers purchase airtime at the local level, 54 percent of the cooperatives though which regional advertisers purchase this airtime and 69 percent of the market through which local advertisers purchase airtime. Locally owned businesses are afraid that this consolidation will give greater power to regional and national businesses.
Politicians consider these two minute chunks particularly valuable because they can "geo-target" voters down to the county or congressional district. By extension, political campaigns could be priced out of the local market -- or forced to purchase time for a larger region thus diluting their ability to geo-target.
Some say that the situation is "potentially rife with abuse" because of the relatively unregulated nature of the local advertising industry and the political leanings of Comcast.
Copyright 2018 - Distributed by THE CALIFORNIA NETWORK
Pope Francis Prayer Intentions for JANUARY 2018
Religious Minorities in Asia. That Christians, and other religious minorities in Asian countries, may be able to practise their faith in full freedom.
Early reports from the retail sector show that sales between November 1 and Christmas Eve were up 4.9 percent over last year. Workers ... continue reading
President Trump has signed his tax reform bill, aimed at providing tax cuts for most Americans as well as simulating job growth. President ... continue reading
Is now the time to sell on Wall Street? Stocks are on a bubble, according to multiple analysis and expert opinions. Fundamental market ... continue reading
The economy is about to go into recession according to several Wall Street firms. They are warning investors to prepare for an end to the ... continue reading
Get ready for self checkout everywhere: 3.5 million retail cashiers are about to be replaced by automation Watch
Automation is coming soon to a store near you as retailers look for ways to cut costs and improve profits. The best way to accomplish this ... continue reading
by Catholic Online
- Daily Reading for Thursday, January 18th, 2018 HD Video
- Now more than 215 million persecuted Christians worldwide
- Annual National Prayer Service Unites Christians
- St. Anthony the Abbot: Saint of the Day for Wednesday, January 17, 2018
- Eminem speaks about his experience with abortion
- CDC: Swine flu joining killer influenza outbreak, expected to become ...
- Daily Readings for Wednesday, January 17, 2018
- Daily Reading for Wednesday, January 17th, 2018 HD
- Twitter Ban: Censorship on "a way of talking" -- does that include Christian speech? HD
- Daily Reading for Tuesday, January 16th, 2018 HD
- Daily Reading for Monday, January 15th, 2018 HD
Learn about Catholic world
Inform - Inspire - Ignite
Catholic Online Saints
Your saints explained
Catholic Online Prayers
Prayers for every need
Catholic Online Bible
Complete bible online
Catholic Online News
Your news Catholic eye
Today's bible reading
Products and services we offer
Catholic Online Shopping
Catholic medals, gifts & books
The California Network
Inspiring streaming service
Learn the Catholic way