Skip to content
Catholic Online Logo

By Catholic Online (NEWS CONSORTIUM)

4/22/2014 (2 years ago)

Catholic Online (www.catholic.org)

If successful, Comcast would own 80 percent of cooperative

If Comcast's proposed $45 billion merger with Time Warner Cable is approved, according to industry sources, the Democrat Party-leaning cable television and Internet service could very well dominate the market for local political advertising. The merger's potential impact on the $5.4 billion local cable advertising market, including political advertising, has been largely absent from the public eye. Both companies have maintained a low profile while seeking approval from regulators at the Justice Department and Federal Communications Commission.

If Comcast's proposed $45 billion merger with Time Warner Cable is approved, according to industry sources, the Democrat Party-leaning cable television and Internet service could very well dominate the market for local political advertising.

If Comcast's proposed $45 billion merger with Time Warner Cable is approved, according to industry sources, the Democrat Party-leaning cable television and Internet service could very well dominate the market for local political advertising.

Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

4/22/2014 (2 years ago)

Published in Business & Economics

Keywords: Comcast, Time Warner, political campaigns


LOS ANGELES, CA (Catholic Online) - Seeking to alleviate concerns about the deal, Comcast announced last February that it would shed about three million subscribers, bringing its combined customer base with TWC to 30 million.

Some sources claim that the 30 million figure does not reflect the company's growing involvement in the local advertising market.

Check out our fine selection of Bibles -- by going here!

Other providers such as Verizon and DISH have outsourced their ad sales to Comcast and TWC. The combined companies could reach as many as 50 million households with ads sold as a result of these "rep deals."

Like other cable companies, Comcast owns two minutes of advertising per hour on every network that they contract with. These ads are seen at the local level. The companies use some of that time to advertise their own wares and sell the rest to national, regional, and local advertisers.

If the merge is successful, Comcast would own 80 percent of the cooperative through which national advertisers purchase airtime at the local level, 54 percent of the cooperatives though which regional advertisers purchase this airtime and 69 percent of the market through which local advertisers purchase airtime. Locally owned businesses are afraid that this consolidation will give greater power to regional and national businesses.

Politicians consider these two minute chunks particularly valuable because they can "geo-target" voters down to the county or congressional district. By extension, political campaigns could be priced out of the local market -- or forced to purchase time for a larger region thus diluting their ability to geo-target.

Some say that the situation is "potentially rife with abuse" because of the relatively unregulated nature of the local advertising industry and the political leanings of Comcast.

---


'Help give every student and teacher Free resources for a world-class moral Catholic education'


Copyright 2017 - Distributed by THE CALIFORNIA NETWORK

Pope Francis Prayer Intentions for DECEMBER 2016
Universal:
End to Child-Soldiers: That the scandal of child-soldiers may be eliminated the world over.
Evangelization: Europe: That the peoples of Europe may rediscover the beauty, goodness, and truth of the Gospel which gives joy and hope to life.



Comments


More Business & Economics

GOODBYE CASH! Some banks to go cashless Watch

Image of Citibank has said some branches may become cashless.

By Marshall Connolly (CALIFORNIA NETWORK)

Citibank has announced it will stop accepting cash at some branches. The move is sparking surprise and anger as the bank appears to be moving customers towards virtual banking. Around the world, there is a trend to suppress the use of cash in favor of electronically ... continue reading


Here's how Trump is already making America great again, just by getting elected Watch

Image of He hasn't even taken office and the country has reversed course.

By David Drudge (CALIFORNIA NETWORK)

He's only a president-elect, but Donald Trump is already making America great again. In the week since his election, several positive events have transpired including the dollar reaching a 14-year high. The contrasts with the media coverage which is all spin, intended ... continue reading


China remains a fast-growing trade monster Watch

Image of Chinese exports continue to dominate the world market.

By Marshall Connolly (CALIFORNIA NETWORK)

Chinese exports remain dominant in the world, bringing about $2.3 trillion into the country annually. LOS ANGELES, CA (California Network) - China remains a fast-growing trade monster, now raking in $2.3 trillion per year, up from $1.9 trillion four years earlier. The ... continue reading


Wages, jobs rise in October as recovery finally reaches the middle class Watch

Image of Wages are on the rise, but so too will be interest rates.

By Marshall Connolly (CALIFORNIA NETWORK)

Did you get a raise recently? If you haven't you might soon. According to payroll data, worker wages are finally starting to rise. The increase should boost the economy and spur the Federal Reserve to finally raise interest rates. LOS ANGELES, CA (California Network) - ... continue reading


Another warning. The world is about to run low on JOBS as automation takes over Watch

Image of What will we do in a world without work?

By Marshall Connolly (CALIFORNIA NETWORK)

More data and more warnings. The fourth industrial revolution has started. It will be jobless and many people will lose their employment, or be forced to compete for their jobs. The result is, you will probably be unemployed, or accept low wages to survive. LOS ... continue reading


Don't like my writing? Then meet my replacement! - A.I. to replace journalists starting NOW Watch

Image of Many jobs are surprisingly vulnerable to automation.

By Marshall Connolly (CALIFORNIA NETWORK)

Don't like my writing? Then meet my replacement! Robot journalists are rolling out in England and Ireland and they are the first of a new wave of AI that can take over jobs requiring critical thinking skills. LOS ANGELES, CA (California Network) -  The first robo ... continue reading


The world is $152 TRILLION in DEBT - Global economic collapse looms as governments struggle Watch

Image of The world is drowning in debt and it's not likely to be paid off anytime soon. The implications of this are disastrous.

By Marshall Connolly (CALIFORNIA NETWORK)

The world is on track to enter a deep, global recession unless it begins paying down its debts. This is the risk the world faces as the International Monetary Fund reports the world is $152 trillion in debt. LOS ANGELES, CA (California Network) - The world is deep in ... continue reading


Robots take over pizza joint! Fast food jobs due to be phased out Watch

Image of Zume pizza is making pizza with robots. In the next few years, the fast food industry is expected to automate significantly.

By Marshall Connolly (CALIFORNIA NETWORK)

A pizza startup in Silicon Valley is about to change the way you get your pizza, and possibly many of your other meals as well. Zume pizza is using robots to make your pizza and has plans to fully automate the process. Robots are on their way into restaurants across ... continue reading


Are Americans WRONG about work? How a Catholic approach to work actually increases profits Watch

Image of Ironworkers building the Rockefeller Center take lunch in this iconic photo from New York. (1932)

By Marshall Connolly (CALIFORNIA NETWORK)

Are Americans wrong about work? New research and practical experience suggests we Americans are wrong about work, and that if we want to be more productive, we may have to work less. LOS ANGELES, CA (California Network) - The news from Sweden is promising. Some workers ... continue reading


The economic problem that could destroy America TODAY Watch

Image of Stagnant wages are a threat to our already weak economy. Fortunately, there's a positive trend as some employers begin hiking wages.

By Marshall Connolly (CALIFORNIA NETWORK)

The economy is growing slowly, and the bad news comes at a time when the Federal Reserve is contemplating an interest rate hike. The combination of a sluggish economy and rising interest rates could lead to a recession. LOS ANGELES, CA (California Network) - The U.S. ... continue reading


All Business & Economics News

Newsletters

Newsletter Sign Up icon

Stay up to date with the latest news, information, and special offers

Subscribe to Catholic OnlineYouTube Channel

Daily Readings

Reading 1, Genesis 3:9-15, 20
9 But Yahweh God called to the man. 'Where are you?' he ... Read More

Psalm, Psalms 98:1, 2-3, 3-4
1 [Psalm] Sing a new song to Yahweh, for he has performed wonders, his ... Read More

Gospel, Luke 1:26-38
26 In the sixth month the angel Gabriel was sent by God to a town in ... Read More

Reading 2, Ephesians 1:3-6, 11-12
3 Blessed be God the Father of our Lord Jesus Christ, who has blessed us ... Read More

Saint of the Day

Saint of the Day for December 8th, 2016 Image

St. Romaric
December 8: In the account of St Amatus of Remiremont it is ... Read More