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By Catholic Online (NEWS CONSORTIUM)

8/12/2013 (8 months ago)

Catholic Online (www.catholic.org)

Shoes are comfortable, but lack visual appeal.

The Daily Mail is asking if this is the end of the Croc, after the company reported a massive decline in profits and cited flagging interest amongst consumers. Crocs are often maligned by the public, but have been credited as comfortable and even helpful by podiatrists.

The brightly colored Crocs are often maligned as being offensive to the eye. With new selection, the brand shows it isn't dead yet.

The brightly colored Crocs are often maligned as being offensive to the eye. With new selection, the brand shows it isn't dead yet.

Article Highlights

By Catholic Online (NEWS CONSORTIUM)

Catholic Online (www.catholic.org)

8/12/2013 (8 months ago)

Published in Business & Economics

Keywords: Crocs, shoes, company, sales, decline, extinction, fashion


LOS ANGELES, CA (Catholic Online) - Crocs are favorites with women and especially nurses who must stay on their feet for hours on end. However, pop culture has maligned the shoes because of their signature blocky appearance and ventilation holes, not to mention their variety of tacky colors.

As of last month, the company reported a 43 percent decline in second-quarter profits, and watched as their stock fell by nearly a quarter in a day's time.

Sales of the shoe have plummeted, perhaps victims of a harsh public verdict. Concerns have also been reported over senior company management according to an article on The Daily Beast.

In an effort to stave off demise, Crocs have recently been redesigned to appeal to more people, however it is not known if the redesign will be enough.

The Daily Mail quoted Fashion blogger, Lydia Faye Jones as saying, "'I'm a girl with a serious shoe obsession, however thankfully Crocs have never been one of them."

"The shapeless chunky style and hideous array of colours are why I'm not surprised the demand for Crocs has rapidly decreased!"

"They have never been fashionable and it looks like now they never will be."

While Crocs may not have made much of a fashion statement, they have long been credited with being comfortable, and did attract some celebrities. It's their comfort value, above all else, that has people returning the buy the shoes despite their much-maligned reputation.

For now, Crocs have no plans for exiting stores, however if sales continue to decline and shareholders lose confidence in the company, they will, to the gratitude of many cynics, become a quirky symbol of the time, and be left to history.

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