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'Transformers: Age of Extinction' battering the box office - in China

By Catholic Online (NEWS CONSORTIUM)
7/4/2014 (2 years ago)
Catholic Online (www.catholic.org)

Film series about toy favorites raking it in across the globe

The "Transformers" film series in the U.S., is based on a childhood toy favorite where ordinary, commonplace things such as trucks turn into giant robots to do battle. Aimed at children, "Transformers" films are aimed mainly at children and are booked in stadium movie theaters for daytime matinees. This isn't the case worldwide, however - the latest installment "Transformers: Age of Extinction" is raking it in China - far more than what it's making in the U.S.

'Extinction' has made $134.5 million in the People's Republic in its first five days of release.

"Extinction" has made $134.5 million in the People's Republic in its first five days of release.

Highlights

By Catholic Online (NEWS CONSORTIUM)
Catholic Online (www.catholic.org)
7/4/2014 (2 years ago)

Published in Movies

Keywords: Transformers, China, box office, cross marketing


LOS ANGELES, CA (Catholic Online) - According to numbers released this week by China Movie Media Group, a partner in the production, "Transformers: Age of Extinction" is a bigger hit in China than it is in the U.S."

"Extinction" has made $134.5 million in the People's Republic in its first five days of release. This is in stark contrast to the $121 million domestically after five days in theaters. The film brought in $10.5 million stateside this past weekend and $10.4 million on Tuesday.

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More significantly, the film has now shattered the record set by a China-Hong Kong production, "The Monkey King," which grossed $133 million over 11 days, -- and has done so in half the time.

China Movie Media Group said "Transformers: Age of Extinction" is on track to surpass "Avatar's" record $217.7 million haul from the country.

It's most unusual for a Hollywood film of this size and scale to surpass its stateside gross in a foreign country. This is especially significant in a fiercely protectionist market such as China, which often takes steps to safeguard its local productions by giving foreign films unpalatable release slots.

Paramount Pictures, the studio behind the franchise, took great pains to incorporate Chinese elements into the film. Parts of the film were shot there and casting Chinese star Li Bingbing were a big part to its success.

China Movie Media Group, the country's largest distributor and film promoter, collaborated for the first time with a U.S. studio, providing ad, online ticketing and other forms of support.

The previous "Transformers" film grossed roughly $165 million in China.

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