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'Gravity' has substantial weight with $55.8 million for first weekend

By Catholic Online (NEWS CONSORTIUM)
10/7/2013 (3 years ago)
Catholic Online (www.catholic.org)

Space saga ranks ninth among the top-ten live-action debuts of all-time

The buzz had been great, and ticket-buyers responded. "Gravity," the outer space sag starring Sandra Bullock and George Clooney cleaned up in its first weekend at the nation's box offices, with $55.8 million, shattering weekend records. "Gravity" ranks ninth among the top-ten live-action debuts of all time, all the more remarkable in the fact that it's not a sequel to an established hit.

Warner Brothers employed an intriguing promotion to the film by not releasing any trailers but only brief film clips. A simple-but-evocative poster art with the phrase 'Don't let go' also helped.

Warner Brothers employed an intriguing promotion to the film by not releasing any trailers but only brief film clips. A simple-but-evocative poster art with the phrase "Don't let go" also helped.

Highlights

By Catholic Online (NEWS CONSORTIUM)
Catholic Online (www.catholic.org)
10/7/2013 (3 years ago)

Published in Movies

Keywords: Gravity, box office, George Clooney, Sandra Bullock


LOS ANGELES, CA (Catholic Online) - "Gravity's" October opening far out-grossed "Paranormal Activity's" debut. Full of chills and spills, with the only horror film opening this month being the remake of "Carrie" later this month, Gravity has also captivated the Halloween season for major films.

"Gravity" earned $1.4 million on Thursday, then $17.5 million on Friday, giving the film a spectacular 3.19x multiplier. The film rose a stunning 31 percent on Saturday, to $23 million, capped by a $15 million Sunday, meaning that the picture is playing to terrific word-of-mouth and varying age ranges.

Another factor working in the film's success is the fact that this debut, along with the critical acclaim, puts this squarely up against "12 Years A Slave" as an Oscar frontrunner. And Sandra Bullock's films generally have very long legs.

Warner Brothers employed an intriguing promotion to the film by not releasing any trailers but only brief film clips. A simple-but-evocative poster art with the phrase "Don't let go" also helped.

"This is an absolute best-case scenario: A reasonably budgeted, star-driven, critically-acclaimed genre film for adults debuting to blockbuster numbers. For now, if you haven't seen it, go see it," Scott Mendleson with Forbes magazine says.

"Runner Runner," $30 million overseas online poker thriller starring Justin Timberlake and Ben Affleck opened softly. Bad reviews hindered its progress on its opening weekend pulling in only $15 million thus far.

"Pulling Strings," a bilingual romantic comedy from Lionsgate and Pantelion Films opened on 387 screens and pulled in $2.5 million.

"Cloudy With A Chance Of Meatballs 2" had a decent $21.5 million second weekend, going from $4.6 million on Friday to $10 million on Saturday.

The "Top Ten" at the box office this past weekend was --

1. "Gravity," $55.55 million
2. "Cloudy with a Chance of Meatballs 2," $21.5 million
3. "Runner Runner," $7.6 million
4. "Prisoners," $5.7 million
5. "Rush," $4.8 million
6. "Don Jon," $4.16 million
7. "Baggage Claim," $4.12 million.
8. "Insidious: Chapter 2," $3.87 million
9. "Pulling Strings," $2.5 million
10. "Enough Said," $2.15 million

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