Yet another low-budget horror movie conquers the box office
By Catholic Online (NEWS CONSORTIUM)
7/22/2013 (3 years ago)
Catholic Online (www.catholic.org)
"The Conjuring" conjured up some box office magic this past weekend, debuting at number one at over $41 million. While it might be good to cheer on the underdog, it wasn't much fun for Hollywood. Film attendance is down 20 percent compared to last year, and big-budget films such as "Red 2" and "R.I.P.D." are faring rather poorly.
While rated "R," "The Conjuring" has no sex, nudity, very little profanity and only supernatural violence.
LOS ANGELES, CA (Catholic online) - It's been a remarkably soft summer for the national box office. There have been success stories - but as they say, the bigger they are, the harder they fall. The motion picture industry claims that the media is gloating over the failure of multi-million dollar movies this season - but hey, bad movies get bad box office.
"The Conjuring" received from audiences a coveted "A-" from CinemaScore, an unusually good grade for the genre where "D" and "F" have become commonplace from fed-up audiences.
Warner Bros credited "Conjuring" director James Wan with making "both an incredibly scary film but also a very well-made quality movie." Wan, who also helmed "Saw" and "Insidious" was able to transition from gore to the bizarre. While rated "R," "The Conjuring" has no sex, nudity, very little profanity and only supernatural violence.
After "Conjuring," animated favorite "Despicable Me 2" was at number two. In fact, two of films in the top five were holdovers, "Despicable" and "Grown Ups 2." "The Heat," "World War Z" and "Monster University" rounded out the top ten. Debuting films did badly this past weekend.
"Red 2" opened soft at number five. Universal knew ahead of time that their "Ghostbusters" - but done seriously, "R.I.P.D." would do badly - and it did. A low 'C+' CinemaScore was no surprise for what is now one of the summer's biggest losers critically and financially.
And it's finally clear that Legendary Pictures' too-expensive "Pacific Rim" may only eke out $100 million domestic all in, relying on Warner Bros' distribution overseas for most of its coin.
Here are Top Ten domestic estimates for the weekend.
1. "The Conjuring"
2. "Despicable Me 2"
3. "Turbo 3D"
4. "Grown Ups 2"
5. "Red 2"
6. "Pacific Rim"
8. "The Heat"
9. "World War Z"
10. "Monsters University"
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