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Fast-food blessing? KFC prez sends direct Lenten appeal for papal blessing
2/22/2007

Catholic Online (www.catholic.org)

LOUISVILLE, KY (Catholic Online) – The head of the company internationally known as a fast-food chicken vendor has made an appeal to Pope Benedict XVI to bless its new fish offering.

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In a statement released Feb. 18, Ash Wednesday, KFC said its president, Gregg Dedrick, sent a personal letter to the pope asking for a papal blessing for the KFC's new Fish Snacker Sandwich, noting that the fast-food item “is ideal for American Catholics who want to observe Lenten season traditions while still leading their busy, modern lifestyles.”

The company’s statement noted that Vatican officials confirmed receipt of the request concerning the $0.99 (USD) sandwich, adding that KFC “is hopeful to get the pope's blessing this Lenten season.”

"People can enjoy the flavor of the new Fish Snacker any day of the week, but we believe it will be especially popular on Fridays," said James O'Reilly, chief marketing officer for KFC.

KFC Corporation, based in Louisville, Ky., has more than 14,000 franchised outlets in more than 80 countries and territories around the world, serving some 12 million customers each day, according to company figures.


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