Dining dollars tighten, home ‘chefs' blossom
McClatchy Newspapers (MCT) - Lobster. Aged steaks. From-scratch pasta.
Not to be flip, but the tough times are having an effect no one predicted:
Cooking. At home. By you.
Cooking classes are packed. Sales of cooking magazines like Gourmet and Bon Appetit have been up since last summer. Sales of good-quality ingredients and cookware are doing fine, too, even as high-end restaurants close _ like Morton's The Steakhouse in Charlotte, N.C.'s SouthPark.
We may be watching our wallets by skipping the high cost of dining out, but some of us are apparently rewarding ourselves by trying to cook better at home.
"As the economy is going down, we're going up," says Vic Giroux, owner of What's Your Beef?, a Waxhaw, N.C., butcher that specializes in high-quality meat and poultry. "Perfect example _ Valentine's Day. We had a line out the door."
At Cooking Uptown, the cookware shop on Seventh Street in Elizabeth, N.C., owner Karen Cooley saw sales spike at Valentine's for the first time ever.
"It was practical gifts, versus flowers that die and chocolate. It was very strange _ it was like Christmas for me."
And that's the key to the whole thing, say many retailers who watch the food economy from the inside: quality. We're not buying much, but what we're buying is choice.
"They're not going out and just buying rice and beans, like we did in the early '70s and '80s, when the economy was just as bad," says Giroux.
Cooley has had no trouble filling up classes like the one she offered Saturday on cooking with lobster.
John Walker of Indian Trail, N.C., was one of the students. Walker, a land surveyor, does the cooking for his family, which includes his wife and their two small children.
"A lobster dinner would cost you $45 or $50," he says. "You can cut that in half if you do it at home."
And spending the money on a class means he gets a skill he can share with his family, he says. After an Italian cooking class last year, he started making pasta once a month with his 5-year-old daughter.
"Instead of going out and dropping a hundred bucks, you can do it at home and get your kids into it. And sit down at the table, like we used to. It's better," he says.
Maria Kartsaklis, 34, who was in the same class with Walker, says cooking at home has become part of her social life.
"A lot of my friends have been doing things at home more, just to save money." She didn't take much convincing, she says. "I looked at my (Bank of America) debit card online and saw how many times I go out to eat. And I thought, 'That's where your money's going.' "
Nationally, it's part of a bigger trend that has been pushing us back home for dinner for a while, says Harry Balzer, vice president of the consumer research company NPD Group.
Since 2001, he says, the percentage of women working full time or part time while their children are young has hit a peak and started declining. When families have only one wage-earner, they make more frugal choices.
"It's being exposed by the economy," he says. "But it's been going on for years."
Since we spend half of our food dollar in restaurants and half at the supermarket, Balzer says, the quickest way to save money is to skip restaurants.
"I think the driving force right now is, 'How can I moderate food costs?,' not just how to make it cheaper. The easiest way is to have supper at home."
That also may be the reasoning behind our turn toward cooking as something that brings value.
Susanna Linse, a spokeswoman for the national cookware chain Sur La Table, says sales are up 4.9 percent this year, and fiscal 2008 showed a similar increase.
Kimberley Campo, the manager of Sur La Table's SouthPark store, says people aren't throwing their money around. But she's encountering customers who are willing to make a step up in what they're buying to get something that will last longer and perform better.
"We have high interest in our clearance area," she says. "But they're looking for value as opposed to what's cheapest."
___
© 2009, The Charlotte Observer (Charlotte, N.C.).
Rate This Article
Leave a Comment
More Home & Food News
- United Nations: A cure for world hunger - eat bugs
- NuVal system providing an easier way to choose healthy foods
- Study finds that kids are more likely to eat vegetables if their moms do -- while expecting
- Report: Half the world's food production going to waste
- Time to buy the cow! Milk could climb to $7 a gallon
- 5-Hour Energy linked to heart attacks
- Pepsi launches 'weight-loss' version of Pepsi
- Eccentric Engineer turns passenger jet into home in the Oregon woods
- Raw, roasted peanuts face recall in salmonella scare
Featured News
- Fr. Paul Schenck: Finding Living Faith on Catechetical Sunday
- The Movie Yellow: Incest as 'Normal' and Cassavates's Slides Into the World of Woes
- The Chicago School Teachers Strike Reveals the Need For School Choice
- The Sexual Barbarians and the Dissolution of Culture
- The Happy Priest Challenges Us to Ask: Who is Jesus to Me?
- Michael Coren on Canadian Public Schools: Teachers, leave those kids alone
- We Cannot Ignore Our Consciences: Cardinal Dolan On Religious Liberty
- In the Face of Danger, Successor of Peter Travels to Lebanon as a Messenger of Peace
- Reflections on the Dignity and Vocation of Women: Who or What?
Most Popular
There's the problem! Americans are out of touch with scientific consensus on climate change Read More
Editorial: Is the Scandal Ridden Obama Administration Becoming a House of Cards? Read More
Sex In Uniform: Why the Increase in Sexual Assaults in the Military? Read More
Bill Donohue, Catholic League, Disclose Fight with the IRS, Demonstrate Courage Read More
Culture of Corruption: Why Obama's misuse of Marines is wrong Read More
Daily Readings
Reading 1, Sirach 4:11-19
Wisdom brings up her own children and cares for those who seek ... Read More
Psalm, Psalms 119:165, 168, 171, 172, 174, 175
Great peace for those who love your Law; no stumbling-blocks ... Read More
Gospel, Mark 9:38-40
John said to him, 'Master, we saw someone who is not one of us ... Read More
Saint of the Day
St. Rita
May 22: St. Rita was born at Spoleto, Italy in 1381. At an early age, ... Read More
Latest Videos
BREAKING: British Soldier Beheaded On UK Street 2013 View Video
Mass singing in St. Peter, Vatican View Video
Miss Crosswhite, the Oklahoma teacher that dared to pray View Video





















0 Comments