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The Seattle Times (MCT) - If Microsoft has to climb over or through Yahoo to get to Google in the Internet search business, there are few people better positioned than Qi Lu to lead the way.

Named this month as president of Microsoft's Online Services Group, Lu brings with him practically the entire history of Yahoo's search efforts.

"Qi was there from the very beginning," said a former Yahoo colleague who worked closely with him for several years and agreed to speak about Lu and his role at Yahoo only on the condition of anonymity.

In interviews, this person and several others who have worked with or observed Lu since his arrival at Carnegie Mellon University in the late 1980s described an intense man with a powerful intellect and "voracious" appetite for work, who earned the loyalty and respect of other very smart people.

Lu, 47, is private, polite and modest, his former colleagues said, but they could recall few non-work interests apart from family and classical music.

And even that took a back seat to the technical podcasts he would listen to while commuting in a white, early 1990s Chevrolet Geo his former Yahoo colleague called a "tin-can bucket car."

"I think the guy worked so hard, the only interest I can recall is wife and (family)," said Mahadev Satyanarayanan, who advised Lu on his Ph.D. dissertation at Carnegie Mellon, one of the country's top computer-science schools.

"Obviously," Satyanarayanan said, "direct report to Steve Ballmer at Microsoft _ you don't get there the easy way."

On Jan. 5, Lu takes the helm of Microsoft's multifaceted online business, one of the most important to the company's future in a world increasingly centered on the Internet.

His decision to join Microsoft may end up being a critical point in the company's ongoing efforts to gain ground on Google, the Internet search leader.

The pursuit this year has centered on Microsoft's protracted campaign to acquire Yahoo, in whole and later in part, for the talent and market share it would add to the Redmond, Wash., company's own Internet-search effort.

Lu, said several people interviewed for this story, helped attract top search engineers and scientists to Yahoo at a time when its search efforts were in their infancy, and continued to do so.

"He knows how to get smart people and he knows how to treat smart people with respect," said Hongche Liu, a former software architect at Yahoo. "His criticism, his guidance are very well respected. People were loyal to him."

Many would be willing to follow him, added Liu, who said he keeps in regular touch with engineers at Yahoo.

"I would not be surprised if significant resume flow is going to Redmond right now," Qi Lu's former Yahoo colleague said.

Talent alone may not be enough.

"There has been a lot of what I can only describe as musical chairs" among Google, Yahoo and Microsoft, said Ellen Siminoff, a former Yahoo executive who runs Efficient Frontier, a search-advertising agency in Mountain View, Calif.

But, she wondered, "How much is it the individual, how much is it the assets of the company?"

Lu won't bring Yahoo's 20.5 percent market share in Internet search to Microsoft, which had 8.5 percent of the U.S. market in October, according to comScore. Google had 63.1 percent.

But Lu is as familiar as anyone with the inner workings of Yahoo's search business, should Ballmer decide to pursue a search deal with Yahoo. The Microsoft chief executive said as much in an interview with The Wall Street Journal.

"I think a search deal makes great sense for Microsoft, and Yahoo," Ballmer said. "Obviously the logistics of any such integration ... can only be simpler by having somebody who will know both sides. But that was not a factor in hiring Qi."

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Lu completed his dissertation in 1996 and spent two years on staff at IBM's Almaden Research Center in Silicon Valley before joining Yahoo in 1998. (Lu is named as an inventor on at least 39 U.S. patents. At least 21 of those are assigned to IBM. The company would not make Lu's former colleagues available for this story.)

At Yahoo, Lu's career advanced on a steep, upward trajectory. He was among the first recipients of Yahoo's internal Superstar award, recognizing top contributors each year.

In addition to his intellect, Lu burnished his reputation as a "voracious worker" at Yahoo.

His former colleague recalled stopping by the office after midnight on a weekend to pick up papers he needed for an international trip, only to find Lu at work.

"Qi never has a credibility problem with his own folks because Qi outworks his own folks," this person said.

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Further adding to his salt-of-the-tech-company image, Qi would regularly fly coach with his junior engineers on the 20-hour flight to Bangalore, India, where Yahoo has a significant development site, even after he attained enough seniority to fly business class, he said.

Randal Bryant, dean ...