Does shift to mobile mean Facebook's salad days are done? Not at all
No growth in monthly visitors in U.K. sends analysts searching for answers
The most wonderful invention in the world will only appeal to a certain amount of people. Once everyone in the world for which the invention was made for has used this invention - what then? Will the invention have hit its peak, will there be no "future growth?" Will these people begin to move on? These questions seem to hold true for the social networking Web Site Facebook, which has seen a decline in popularity.
In other words, while the Facebook Web site use might be heading down, it's due to the huge shift to mobile that is currently taking place.
"Research shows that the number of unique visitors to the Facebook Web site from computers, Smartphone's and tablets has fallen from 153 million in March 2012 to 142 million in March this year, having peaked at 158 million last August."
It's certainly not all doom and gloom for Mark Zuckerberg's mutant progeny. The article later points out that while "the number of users accessing from personal computers is falling, while traffic from mobile devices is surging."
In other words, while Web site use might be heading down, it's due to the huge shift to mobile that is currently taking place.
The figures quoted in the article relates to traffic to Facebook.com from PCs, and not phones. While some mobile users still log in through the browser on their phone, Nielsen measures that traffic separately, and says those users are well outnumbered by the 99 million people who checked in through Facebook's Smartphone apps in the U.S. in March 2013. That is up from 62 million a year ago, and those extra 37 million well outnumber the 11 million fewer logins to the website.
Facebook is undergoing an amazing boom in mobile usage, highlighted by its quarterly results released.
Facebook a year ago barely had a mobile business. Facebook has disclosed how that has changed this week. Nearly one out of every three dollars it produces now comes from advertising on Smartphone's and tablets.
The shift came as the Menlo Park, California, company posted a 38 percent revenue rise to $1.46 billion in the first quarter from a year earlier, as net income rose 6.8 percent to $219 million.
Facebook's mobile-ad sales jumped 22 percent to $374 million from the prior quarter. The company said mobile-ad sales now form 30 percent of advertising revenue, up from 23 percent in the fourth quarter and 14 percent in the third quarter. Results were also buoyed by new targeting tools for advertisers and other new ad products.
© 2013, Distributed by NEWS CONSORTIUM.
Pope Francis Prayer Intentions for December 2013
General Intention: Victimized Children. That children who are victims of abandonment or violence may find the love and protection they need.
Missionary Intention: Prepare the Savior's Coming. That Christians, enlightened by the Word incarnate, may prepare humanity for the Savior's coming.
Rate This Article
Leave a Comment
More Business & Economics News
- China banks ban Bitcoins - virtual currency hits slump
- Black gold, Texas tea! How a major discovery in a tiny Australian mining town is about to change your world
- Unregulated? Bitcoin goes mainstream and why that's a good thing
- Casino mogul vows all-out war on online gambling
- Prepaid debit card, without fees offered by Google
- Digital killing the dinosaurs, Tribune Co. to cut 700
- Merit found in employees' complaints against Wal-Mart
- Same old tactic: Treasury to issue $1trillion in new debt at beginning of 2014
- PlayStation 4 sells one million units in U.S., Canada in first 24 hours
- Fr. Paul Schenck: Finding Living Faith on Catechetical Sunday
- The Movie Yellow: Incest as 'Normal' and Cassavates's Slides Into the World of Woes
- The Chicago School Teachers Strike Reveals the Need For School Choice
- The Sexual Barbarians and the Dissolution of Culture
- The Happy Priest Challenges Us to Ask: Who is Jesus to Me?
- Michael Coren on Canadian Public Schools: Teachers, leave those kids alone
- We Cannot Ignore Our Consciences: Cardinal Dolan On Religious Liberty
- In the Face of Danger, Successor of Peter Travels to Lebanon as a Messenger of Peace
- Reflections on the Dignity and Vocation of Women: Who or What?
Disclaimer: The columns, articles, advertisers claims and any other features provided on Catholic Online Business & Economics are provided for personal finance and investment information and are not to be construed as investment advice. Under no circumstances does the information in this content represent a recommendation to buy, sell or hold any security. The views and opinions expressed in an article or column are the author's own and not necessarily those of Catholic Online and there is no implied endorsement by Catholic Online of any advice or trading strategy.