Can a movie be too scary?
New fright flick 'V/H/S' sends them running out of the theater
The question arises - can a horror movie be too scary? The latest anthology horror film, "V/H/S," about a group of teenagers finding a box of cursed videotapes in a haunted house poses that question. When the film screened at the Sundance Film Festival earlier this year, a man and woman fled the auditorium to vomit - but it seems there was a different factor behind the couple's dinner "return engagement."
The new horror film, "V/H/S" promises a new dimension in fright -- not through gory images, but through realistic sound courtesy of Dolby.
The man and his girlfriend were fine after being treated by paramedics.
It seems the incident had little to with the gory images, but rather from the film's sound. Horror films are about to get even more nauseating thanks to the latest technology from Dolby Laboratories.
"When someone is hiding in a basement and there are footsteps on the floorboards above, the system will actually play that audio from above in the theater," Stuart Bowling of Dolby Laboratories says.
Dolby has revealed its new sound system, the Dolby Atmos, capable of pumping out sound how we naturally hear it: from every direction. Unlike current sound systems that push sound from the sides of theaters, the Atmos system can not only deliver sound from above, it will be able to swirl sound around the theater.
Bowling says that the new Atmos system is one of the biggest technological advances the company has made in the last 20 years.
"You can imagine watching a scary movie, and it's a scene when someone is hiding in a basement and there are footsteps on the floorboards above," Bowling said, according to the New York Times. "The Atmos system will actually play that audio from above people in the theater."
The new system has 64 speaker feeds and will be in select theaters later this year.
"Dolby Atmos is our most significant innovation in years and represents the future for entertainment sound in cinema," President and Chief Executive Officer, Dolby Laboratories, Kevin Yeaman said in a press release.
"We have leveraged our deep insights into how people hear and experience sound to empower filmmakers, studios, and exhibitors with new technology that transforms storytelling."
© 2014 - Distributed by THE NEWS CONSORTIUM
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