'The Way' Takes Us On a Life-changing Journey - An Interview
year. So they came on board to help out. We got another company called Arden (?) releasing. They've been very helpful in securing deals with AMC Theatres and with the Wal-Mart retail chain. We also have a contract with Comcast. So what we've done is create partnerships, built the studio without the brick and mortar, if you will, and bring consultants on from every walk of life to help us get this message out, get the theatres, and make sure the advertisements get on the air and the newspapers. It's been an education that I didn't ask for, these last couple of years, buts it's been absolutely invaluable.
Velasquez: And you're marketing the film with your father (Martin Sheen) in a coast to coast tour.
Estevez: That's right, we're on a tour bus, we don't have a $50 million ad campaign but we have a $ 50,000 bus. We're on it every day, we started six weeks ago, from California, and set out for the East Coast, and we've arrived here (NY). We're going to head back, I believe on Sunday, we're going to go to Toronto for a bit, head over to Ann Arbor, Indianapolis, and I think we're going to end in Cincinnati on Friday. So we have another week on the road, and then we'll head back to LA and do some LA press.
Its been very exciting. We've been screening the film and doing Q&A's in each town, sometimes two a night and its been very gratifying. The people who attend are given a microphone and are free to ask any question they like. We don't pre-screen anybody, and people have been giving testimony, been witnessing. And saying, "Thank you for making this film" and "thanks for making something that we want to see."
Velasquez: Did making this film draw you closer to your dad?
Estevez: He and I are very close, my mother and father are together 50 years, we live right down the street. So we are close in proximity and close in our hearts. I consider them my best friends, and the film is really an extension of that and it was a joy to put it on film.
(Martin Sheen plays Emilio's father in "The Way.")
Velasquez: My readers are very grateful that you made a film showing the Church in a positive light and giving the unborn a voice. We want to know what's next for you?
Estevez: I'm thinking about a family sports themed film in the tradition of "Mighty Ducks." I've written a film about the world of competitive harness racing, which I'm, a fan of, so that may be next. I'm potentially shooting that next year.
"The Way" opens in theaters across the country on Friday, October 14.
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